{"id":558551,"date":"2021-03-11T11:58:00","date_gmt":"2021-03-11T11:58:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?post_type=research-and-insight&#038;p=558551"},"modified":"2025-04-08T02:23:22","modified_gmt":"2025-04-08T06:23:22","slug":"the-wake-up-call","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/","title":{"rendered":"The wake-up call"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/wakeup-call.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The wake-up call<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Supply-Chain-in-CPR_2021-03-10_Web.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Supply-Cha&#8230;<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Infographic-Supply-Chain-in-CPRD.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Infographi&#8230;<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">CPR organizations should brace for future disruptions with a resilient supply chain<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The COVID pandemic hit the supply chains of consumer products and retail organizations with seismic force. Organizations must face the fact that in the new normal, this sort of volatility is bound to reoccur, be it through natural calamities, geo-political issues, or more pandemics. The question is, are they ready?<\/p>\n\n\n\n<p>To understand the challenges that organizations face and how they are responding, for the latest report from the Capgemini Research Institute \u2013 <strong><em>The wake-up call: Building supply chain resilience in consumer products and retail for a post-COVID world<\/em><\/strong> \u2013 we launched a survey of more than 400 executives from CPR organizations across eleven countries.<\/p>\n\n\n\n<p>We found that COVID has had a massive impact on consumer demand patterns and supply chains, with 85% of consumer products companies and 88% of retailers facing disruptions and dramatically shifting the trend towards ecommerce. This has forced many CPR companies to rethink their supply chains. In fact, 66% of organizations foresee significant changes to their supply chain strategy in the next three years.<\/p>\n\n\n\n<p>In light of this disruption, organizations should realign supply chain strategy, adapting new ways to handle disruptions and assess supply chain resilience for visibility through demand sensing and control towers, agility, diversification, and contingency planning. They should also industrialize automation across the entire supply chain, including warehouses and stores. Finally, they should overhaul last-mile delivery to ride through disruptions through optimized store network, flexible workforce policies, and collaborative models.<\/p>\n\n\n\n<p>We don\u2019t know what the future holds, but we do know it will be volatile. To thrive in it, CPR firms have to be resilient. For more information on building supply chain resilience in the CPR industry, <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Supply-Chain-in-CPR_2021-03-10_Web.pdf\">download the report<\/a>. Most importantly, be well and focus on what matters to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subscribe-to-receive-an-advance-copy-of-new-reports-from-the-capgemini-research-institute\">Subscribe to receive an advance copy of new reports from the Capgemini Research Institute:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/ca-en\/capgemini-research-institute-subscription\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":616816,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"7f9c1886-74db-4886-82dd-0c59da5df4da\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-558551","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The wake-up call - Capgemini Canada - English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The wake-up call\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada - English\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T06:23:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2021\/03\/98.png\" \/>\n\t<meta property=\"og:image:width\" content=\"352\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/\",\"name\":\"The wake-up call - Capgemini Canada - English\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2021\/03\/98.png\",\"datePublished\":\"2021-03-11T11:58:00+00:00\",\"dateModified\":\"2025-04-08T06:23:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2021\/03\/98.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2021\/03\/98.png\",\"width\":352,\"height\":346},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-wake-up-call\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ca-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; 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