{"id":691999,"date":"2026-05-29T03:09:07","date_gmt":"2026-05-29T07:09:07","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?p=691999&#038;preview=true&#038;preview_id=691999"},"modified":"2026-05-29T03:10:43","modified_gmt":"2026-05-29T07:10:43","slug":"how-to-set-yourself-up-to-redesign-the-car-around-the-user","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/how-to-set-yourself-up-to-redesign-the-car-around-the-user\/","title":{"rendered":"How to set yourself up to redesign the car around the user"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>How to set yourself up to redesign the car around the user<br><sub>What steps should you take when designing a better mobility experience?<\/sub><\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Mike-Welsh.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Mike Welsh<\/h5><h5 class=\"blog-date\">18 Jan 2024<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/?p=691999\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/?p=691999\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">The old way of designing cars works for old car designs. But the car of the future will require some changes to existing methods, along with some entirely new approaches. Cars used to be designed around engineering possibilities, but thanks to digital technology, they can now be designed around the user experience. So, what will that take?<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>In the <a href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/the-key-ingredients-of-the-car-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">previous blog<\/a>, we covered the key ingredients of the vehicle user experience. Here, we\u2019ll discuss how to redesign the vehicle for that user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-plan-new-use-cases-and-business-models\">Step 1: Plan new use cases and business models<\/h2>\n\n\n\n<p>Change how you think about the car. It\u2019s no longer a machine to get people from A to B, it\u2019s now an environment where people spend time and benefit from experiences.<\/p>\n\n\n\n<p>The vehicle that rolls off of the production line can be thought of now as a Minimal Value Product &#8211; a product which can increase its value through software additions across its life cycle. For automotive companies, correctly implementing this business model is partly a financial engineering challenge &#8211; which will also require a change in mindset for both vendors and consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-build-the-in-car-tech-to-enable-these-new-use-cases\">Step 2: Build the in-car tech to enable these new use cases<\/h2>\n\n\n\n<p>The in-car software and hardware architecture to support these new services will fall into three categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The software and processing power to run information and entertainment displays,<\/strong> as well as repurpose a glut of \u2018big data\u2019 into meaningful information. This will likely include processing data from onboard sensors, and from external devices.<\/li>\n\n\n\n<li><strong>The communication technology to allow the vehicle to exchange information with external devices<\/strong>, as well as selecting the right protocols (Wi-Fi, cellular modems, etc.) to deliver this.<\/li>\n\n\n\n<li><strong>An ecosystem that allows the car to safely access third-party apps<\/strong>, including processes for app certification.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-verify\">Step 3: Verify<\/h2>\n\n\n\n<p>All of the above needs rigorous testing and verification. Mostly, this will involve running new services in a simulated vehicle environment to check they function as intended.<\/p>\n\n\n\n<p>Some services may need road testing. But for ones that don\u2019t touch vehicle controls, or risk causing distractions, it is usually fine to conduct \u2018real-world testing\u2019, by launching beta versions, gathering user feedback, and using this data to continually improve products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-create-a-software-driven-culture-to-outpace-the-competition\">Step 4: Create a software-driven culture to outpace the competition<\/h2>\n\n\n\n<p>The move to digital services is forcing traditional automotive companies to rethink how they build and launch services. The digital culture of rapidly iterating digital products must reconcile itself with the more traditional, measured and safety-conscious automotive approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-evolve-your-supplier-ecosystem\">Step 5: <strong>Evolve your supplier ecosystem<\/strong><\/h2>\n\n\n\n<p>Carmakers will need to expand their list of suppliers. Gone are the days when a Tier 1 knew everyone and could handle everything. This brave new world will encompass specialist providers in telco, silicon, software development and XR, as well as emerging technologies, like the metaverse.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Mike-Welsh.png\" alt=\"Mike Welsh\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Mike Welsh<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Chief Technology Officer \u2013 Automotive Software &amp; Electronics \u2013 Capgemini Engineering<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Mike is responsible for defining and executing the technology strategy and roadmap across the Capgemini Engineering Automotive Portfolio. With a background in powertrain, cockpit electronics and E\/E Architecture, his primary focus over the last decade has been supporting the industry shift to Software Defined Vehicles.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As vehicles become digitized, cars may change for a better user experience and brand differentiation.  Find out what building such cars may take<\/p>\n","protected":false},"author":71,"featured_media":692000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"39219afc-7c96-4d11-8fa8-c33b6add6256\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/how-to-set-yourself-up-to-redesign-the-car-around-the-user\/\",\"postId\":984202,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"f68f8289-46cf-4c16-ac37-ac8960889b56\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/set-yourself-up-to-redesign-the-car-around-the-user\/\",\"postId\":984202,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"135","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[419],"brand":[135],"service":[],"industry":[],"partners":[],"blog-topic":[484],"content-group":[],"class_list":["post-691999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-automotive","brand-capgemini-engineering","blog-topic-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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