{"id":689850,"date":"2026-03-23T00:42:09","date_gmt":"2026-03-23T04:42:09","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?p=689850&#038;preview=true&#038;preview_id=689850"},"modified":"2026-03-23T00:42:36","modified_gmt":"2026-03-23T04:42:36","slug":"nextgen-net-revenue-management-key-to-winning-in-connected-commerce","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/nextgen-net-revenue-management-key-to-winning-in-connected-commerce\/","title":{"rendered":"NextGen net revenue management \u2013 key to winning in connected commerce"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>NextGen net revenue management (NRM) is the key to winning in connected commerce<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg?w=200&amp;quality=10\" alt=\"Capgemini Logo\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Nishant Pandya u0026amp; Owen McCabe<\/h5><h5 class=\"blog-date\">Dec 11, 2024<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/?p=689850\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/?p=689850\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">The game is changing, NRM needs to change too.\u00a0<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>Net Revenue Management (NRM) or Revenue Growth Management (RGM) is vitally important \u2013 even more so in the current climate with cost-of-living and increased input costs squeezing margins. <a href=\"https:\/\/aws.amazon.com\/solutions\/cpg\/trade-promotion-management\/\">Consumer Packaged Goods (CPG) companies worldwide invest up to 20% of their revenue<\/a> annually in trade promotional activities, making it the second highest line item in Profit &amp; Loss (P&amp;L) after the Cost of Goods Sold (CoGS).<\/p>\n\n\n\n<p>The discipline of NRM depends on the interconnectedness of business strategy, planning, and in-market execution. Until now, this interconnectedness has been difficult to navigate, and NRM solutions have been inherently disjointed. They also do not adequately address the new wave of connected commerce platforms, such as direct-to-consumer, social commerce, last-mile partners, 3P marketplaces, 1P pure players, bricks &amp; clicks, and others. These have grown to the point where the game has changed forever.<\/p>\n\n\n\n<p>However, evidence suggests that many CPG companies are not yet ready to play this new game, let alone win it. Their current NRM models are implemented based on 70% intuition and 30% science, whereas to play and win in the new game it really needs to be the other way around.<\/p>\n\n\n\n<p>Unsurprisingly, with ad-hoc implementations of NRM, 59% of trade promotions fail to generate profit, with performance varying widely\u2014up to a 5x difference between the most efficient best-in-class CPG promotions and the least effective ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-the-game-is-changing\"><strong>How the game is changing<\/strong>?<\/h3>\n\n\n\n<p>What is driving this change now? The answer lies in three generational forces at work that are all set to reach a tipping point in the next four years. These forces relate to dramatic changes to the \u201cwho\u201d (the consumers), \u201cwhere\/when\u201d (the shopping environment), and \u201chow\u201d (the methods of purchase) of the typical shopper journey.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Capgemini_Data_Powered_Innovation_Review_8.pdf\"><img loading=\"lazy\" decoding=\"async\" height=\"537\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/DPIR-9-web-preview.png?w=960\" alt=\"\" class=\"wp-image-689851\" style=\"width:357px;height:auto\" srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/DPIR-9-web-preview.png 1201w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/DPIR-9-web-preview.png?resize=300,157 300w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/DPIR-9-web-preview.png?resize=768,403 768w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/DPIR-9-web-preview.png?resize=1024,537 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>For more information, see our related article: <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Capgemini_Data_Powered_Innovation_Review_8.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Going for Gold<\/a>.<\/p>\n\n\n\n<p>Shoppers&#8217; needs have stayed the same, but thanks to data and digital platforms enabling unprecedented levels of connected shopping, their expectations have changed forever.<\/p>\n\n\n\n<p>Over 40% of shopping journeys now begin in emerging channels. However, conversion often happens elsewhere. <a href=\"https:\/\/www.capgemini.com\/in-en\/insights\/research-library\/three-predictors-of-success-in-an-era-of-unprecedented-disruption\/\">According to research from the Capgemini Research Institute, 32% of consumers have discovered a new product or brand on social media<\/a>. This presents a significant challenge for CPG companies traditionally focused on winning shelf space in established retail formats.<\/p>\n\n\n\n<p>This is because the shopping journey is no longer linear. It reflects the fact that every digital touchpoint is now a potential point of engagement, and every physical touchpoint has become a potential point of fulfillment.&nbsp;<\/p>\n\n\n\n<p>This directly affects CPG companies because these same digital platforms and new routes to the consumer come with a different investment profile than their existing trade expenditure frameworks, in that costs typically borne by the retailer are now the responsibility of the brand-owner (e.g., customer acquisition, retention, and fulfillment costs).&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-winning-plays-in-this-new-game\">What are the winning plays in this new game?<\/h3>\n\n\n\n<p>Most CPG companies have an NRM or RGM playbook based on the classic five pillars (brand pack-price architecture, channel\/assortment mix, pricing, advertising and promo spend, and trade terms). However, this new game requires a critical update to provide an integrated view across strengthened pillars inclusive of these new digital platforms.<\/p>\n\n\n\n<p>To regain control in this new landscape, CPG companies need to adopt a comprehensive, unified, NextGen NRM approach that spans the initial customer engagement all the way to repeat purchases.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Connecting pre-shop engagement to purchase behavior and establishing robust tracking based on Customer Lifetime Value (CLV) metrics \u2014 calculated as <strong>unique visitors \u00d7 conversion rate \u00d7 average order value \u00d7 repeat rate<\/strong>\u2014are critical challenges in building a coherent, future-ready NRM model.<\/p>\n\n\n\n<p>See the below illustration of how NextGen NRM metrics align to drive revenue growth and value in the new connected commerce world.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"885\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/image-1.png?w=885\" alt=\"\" class=\"wp-image-689852\" style=\"width:811px;height:auto\" srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/image-1.png 940w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/image-1.png?resize=259,300 259w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/image-1.png?resize=768,889 768w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/image-1.png?resize=885,1024 885w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.databricks.com\/company\/partners\/consulting-and-si\/partner-solutions\/capgemini-revenue-growth-management\">Click here<\/a> to read more about our collaboration with Databricks for a NextGen NRM analytics suite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-getting-into-the-game\"><strong>Getting into the game<\/strong><\/h3>\n\n\n\n<p>Getting into the game requires the total organization\u2014not just the sales function\u2014to embrace a more systemic and inclusive approach to NRM that reflects the more connected commerce and full-funnel world we are operating. It will still feel somewhat uncomfortable (the challenges are, well, very challenging), but those who do will be set to be the main beneficiaries in the next 3-4 years.<\/p>\n\n\n\n<p>The evolving role of data in modern business environments, particularly within the context of NRM, underscores the need for real-time, always-on data connectivity and agile data collaboration built on a solid data foundation. NRM\u2019s success going forward lies in interconnectedness, where underlying levers are intricately and logically linked, driving the need for a holistic, integrated approach that spans commercial markets and operational contexts.<\/p>\n\n\n\n<p>Collaboration is the key. The rich combination of first-, second-, and third-party data encompassing behavioral and transactional data will take the guesswork out of marketing and sales. Enabling brands to integrate signals across platforms to optimize CLV by identifying white space opportunities for new product development, targeting high-propensity consumers, and efficiently driving higher order values, and repeat purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-we-can-help\"><strong>We can help<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/GettyImages-1882841644.jpg?w=960\" alt=\"\" class=\"wp-image-689853\" style=\"width:366px;height:auto\" srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/GettyImages-1882841644.jpg 6530w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/GettyImages-1882841644.jpg?resize=300,200 300w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/GettyImages-1882841644.jpg?resize=768,512 768w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/GettyImages-1882841644.jpg?resize=1024,683 1024w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/GettyImages-1882841644.jpg?resize=1536,1024 1536w, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/GettyImages-1882841644.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The future of NRM in CPG is becoming more complex but that doesn\u2019t mean it needs to be complicated. We can help.<\/p>\n\n\n\n<p>As a frontrunner in business and tech transformations, Capgemini has been working with leading CPG companies to help them extend and incorporate NRM into their ways of working for the new retail landscape. The results of our previous work have been impressive, leading to gains in <a href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Transforming-trade-promotion-management-web-version-July-2019.pdf\">annualized gross margins of up to 4% and productivity\/operational effectiveness increases up to 15%.<\/a><\/p>\n\n\n\n<p>With the prize for delivering on NextGen NRM promises to be even greater, it\u2019s not surprising that the race to excellence has already begun.<\/p>\n\n\n\n<p>Capgemini\u2019s <a href=\"https:\/\/www.capgemini.com\/solutions\/connected-commerce-in-retail-consumer-products-and-services\/\">Connected Commerce<\/a> is a strategic framework for helping our consumer-facing clients upgrade their go-to-market capabilities to compete and win in the ecosystem-led generations of retail. This includes a clear vision for NextGen NRM.<\/p>\n\n\n\n<p>Our dedicated industry team can help you transform your current NRM capabilities and also leverage our extensive partner network to provide access to cutting-edge technologies and solutions, helping you unlock the full power of NextGen NRM at scale.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\"><\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/what-matters-to-todays-consumer-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/01\/DotCom_Banner_1440-x-900.jpg.jpg\" alt=\"Todays consumers banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/what-matters-to-todays-consumer-2025\/\" aria-label=\"What matters to today\u2019s consumer 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">What matters to today\u2019s consumer 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/connected-health-research\/\" aria-label=\"Connected health research\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Connected health research<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Authors<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2026\/03\/Nishant-Pandya.png\" alt=\"Nishant Pandya\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBcc40a971_be18_4821_9a1d_2ad0979a0e1b\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/nishant-pandya-b2799681\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Nishant Pandya<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Director -Commercial Sales and Marketing Insights, CPR Industry Platform<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBcc40a971_be18_4821_9a1d_2ad0979a0e1b\" data-bs-expert-title=\"Nishant Pandya\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/nishant-pandya-b2799681\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Nishant plays a critical role in the success of our Global Connected Commerce offering, focusing on Commercial Sales, Marketing Insights, and Revenue Growth Management. With 18 years of experience, Nishant has built and led high-performing consulting and data science teams, specializing in advanced analytics, data-driven insights, and strategic growth initiatives.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPBcc40a971_be18_4821_9a1d_2ad0979a0e1b\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Get in touch\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Get in touch\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"form-title\">Get in touch<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344241_3805057903\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344241\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"667204ada3\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG344241 = {\"344241\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/05\/Owen-McCabe-V1.jpg\" alt=\"Owen McCabe\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBa995f8c8_14d8_4e20_9658_84a8bd15f674\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/owen-mccabe\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Owen McCabe<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President, Digital Commerce &#8211; Global Consumer Goods &amp; Retail, Capgemini<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBa995f8c8_14d8_4e20_9658_84a8bd15f674\" data-bs-expert-title=\"Owen McCabe\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/owen-mccabe\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Owen is the Global leader for Digital Commerce at Capgemini. He has led several major digital commercial transformations to enable our Consumer Goods clients to win through data and tech in the new retail landscape emerging through 2030.   His previous experience includes 9 years as the global digital commerce practice leader at WPP\/Kantar and more than a decade in senior brand marketing and sales roles at P&#038;G and Nestle.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPBa995f8c8_14d8_4e20_9658_84a8bd15f674\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Get in touch\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Get in touch\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"form-title\">Get in touch<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344241_3367292114\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344241\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"667204ada3\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG344241 = {\"344241\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Expert perspectives<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/gen-z-prefer-connected-shopping\/\" aria-label=\"Gen Z prefers connected shops \u2013 are you ready for it?\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/10\/CPR_Connected-Commerce_dotcom-banner_2880x1800px_20240903-1.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/gen-z-prefer-connected-shopping\/\" aria-label=\"Gen Z prefers connected shops \u2013 are you ready for it?\"><h3 class=\"expert-subtitle\">Gen Z prefers connected shops \u2013 are you ready for it?<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"Owen McCabe\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/05\/Owen-McCabe-V1.jpg?w=960\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Owen McCabe<\/div><div class=\"date-text\">Oct 7, 2024<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/data-and-tech-the-future-of-commerce-is-channel-less\/\" aria-label=\"Data and tech: The future of commerce is channel-less\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2023\/07\/CPR_CGF_Blog01_dotcom_2880x1800px.webp?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Data and AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/data-and-tech-the-future-of-commerce-is-channel-less\/\" aria-label=\"Data and tech: The future of commerce is channel-less\"><h3 class=\"expert-subtitle\">Data and tech: The future of commerce is channel-less<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2021\/05\/Kees-Jacobs-2.jpg?w=360\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Kees Jacobs<\/div><div class=\"date-text\">Jul 19, 2023<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/data-and-tech-the-future-of-commerce-is-connected\/\" aria-label=\"Data and tech: The future of commerce is connected\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2023\/07\/CPR_CGF-Blog-03_dotcom_banner.webp?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Data and AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/data-and-tech-the-future-of-commerce-is-connected\/\" aria-label=\"Data and tech: The future of commerce is connected\"><h3 class=\"expert-subtitle\">Data and tech: The future of commerce is connected<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2021\/05\/Kees-Jacobs-2.jpg?w=360\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Kees Jacobs<\/div><div class=\"date-text\">Jul 25, 2023<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>NextGen net revenue management \u2013 key to winning in connected commerce<\/p>\n","protected":false},"author":371,"featured_media":689854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"4f556cf5-f8de-4b0b-b955-e5ec5fe55111\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[36,246],"partners":[],"blog-topic":[401],"content-group":[],"class_list":["post-689850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","industry-consumer-products","industry-retail","blog-topic-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NextGen net revenue management \u2013 key to winning in connected commerce - Capgemini Canada - English<\/title>\n<meta name=\"description\" content=\"NRM is crucially important\u2014especially in the current climate, where increasing cost of living and rising input costs are squeezing margins. 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