{"id":674418,"date":"2024-12-11T06:13:38","date_gmt":"2024-12-11T11:13:38","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?p=674418&#038;preview=true&#038;preview_id=674418"},"modified":"2025-04-03T08:29:10","modified_gmt":"2025-04-03T12:29:10","slug":"driving-change-the-dual-approach-to-automotive-innovation","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/","title":{"rendered":"Driving Change: The Dual Approach to Automotive Innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Driving Change &#8211; The Dual Approach to Automotive Innovation<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/08\/Fabienne-lefever-2022.jpg?w=200&amp;quality=10\" alt=\"Fabienne Lefever \u2013 Our Expert\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Fabienne Lefever<\/h5><h5 class=\"blog-date\">Nov 29, 2024<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/?p=674418\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/?p=674418\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-fabienne-lefever-vice-president-head-of-automotive-industry-for-capgemini-engineering-argues-that-in-the-automotive-industry-transformation-needs-to-be-digital-physical-and-psychological\">Fabienne Lefever, Vice President \u2013 Head of Automotive Industry for Capgemini Engineering, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-let-s-cut-to-the-chase\">Let\u2019s cut to the chase<\/h3>\n\n\n\n<p>We could spend time here up front setting the scene in detail for the automotive industry, looking at the imperatives for sustainability, at increasing competition, and at the growing expectations of customers.<\/p>\n\n\n\n<p>But we know all these things. They are challenges that are all too real. We know too that organizations need to change in order to meet them. The big question is how. How can automotive businesses not only keep pace in this fast-moving world, but actually get ahead?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-it-s-more-than-digital\">It\u2019s more than digital<\/h3>\n\n\n\n<p>The answer to this question you\u2019ll most often see is: digital transformation. And yes, it\u2019s true that digital technology can make a game-changing difference to business efficiency, performance, and decision-making.<\/p>\n\n\n\n<p>But it can\u2019t do everything \u2013 and that\u2019s because automotive is an industry rooted in the tangible world of stamped steel, forged, and injection-molded plastic parts, and also of employees and third-party suppliers.<\/p>\n\n\n\n<p>For the automotive world to tackle today\u2019s major challenges, what\u2019s needed is an approach that accommodates both the digital and the physical \u2013 an approach that addresses life on the shop floor and the world beyond as much as it does the systems that support the business. Because not everything is digital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-four-key-priorities-for-automotive-business\">Four key priorities for automotive business<\/h3>\n\n\n\n<p>For automotive organizations, digital and physical solutions need to come together to address the following key priorities. In all these cases, it\u2019s not just a case of throwing tech at a problem \u2013 it\u2019s also about two other things. The first is the physical \u2013 the nuts and bolts of the business; and the second is having the commitment and leadership to see it through.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-the-need-to-drive-improvement-in-core-engineering\">1: The need to drive improvement in core engineering<\/h4>\n\n\n\n<p>Automakers need to upgrade their core engineering functions, integrating new technologies to reduce engineering costs and time to market while scaling up production. This includes taking advantage of efficiency tools such as AI, digital continuity processes, and automation \u2013 but physically, it also means transforming their engineering teams and processes. This will enable them to bring new vehicles to market quickly, reduce lead times, and streamline production processes to become more efficient.<\/p>\n\n\n\n<p>For instance, an automotive OEM looking to develop a small urban vehicle established a \u201cone-stop-shop\u201d project organization with a close and experienced leadership team in the front office. By managing engineering teams across best-cost countries and driving the full project scope including purchase, testing and accreditations, savings of more than 20% were made on the engineering costs against the initial estimate with a cost-efficient project delivery set-up \u2013 and innovative design features were introduced too.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-ensuring-internal-processes-and-operations-are-ready-for-anything\">2: Ensuring internal processes and operations are ready for anything<\/h4>\n\n\n\n<p>Automotive businesses need to develop flexible, agile processes and systems that can handle frequent updates, integrate emerging solutions without disrupting ongoing operations, and respond quickly to changes in market conditions.<\/p>\n\n\n\n<p>This might mean finding ways to spread manufacturing activities strategically across multiple sites to mitigate the risks associated with reliance on a single supplier, tier one, or location. &nbsp;But this might also mean updating your processes and skills to be future-ready.<\/p>\n\n\n\n<p>Here&#8217;s an illustration. A vehicle system manufacturer developed the tools, methods, and business skills essential to industrialize the growth of its software development center while boosting the skills of the teams using it worldwide \u2013 and another business established a global software organization, applying automotive software best engineering practices, with a delivery methodology bringing together safety and security by design, to scale and accelerate its delivery on software while at the same time infusing a new culture around software knowhow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-accelerate-the-smart-safe-amp-sustainable-mobility-experience\">3: Accelerate the smart, safe &amp; sustainable mobility experience<\/h4>\n\n\n\n<p>With demand growing for customized passenger experiences, enhanced safety features, seamless connectivity, and greater comfort and convenience, automakers need to accelerate value with smart, connected vehicles while also improving the way they design, produce, and deliver their product or service.<\/p>\n\n\n\n<p>Technology now makes it possible to provide services and experiences that evolve and improve throughout a vehicle&#8217;s lifecycle. By integrating features such as personalized in-car experiences, remote vehicle monitoring, and advanced safety updates, manufacturers can generate consistent revenue streams beyond traditional car sales. To achieve this, OEMs are developing intelligent, data-driven processes that create a fully connected ecosystem around the vehicle. The premise is technological, but it manifests itself in wheels on the road and in the knowhow of the team that makes it happen. <\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.capgemini.com\/ca-en\/news\/client-stories\/opmobility-expands-software-innovation-for-mobility\/\">Opmobility<\/a>, expanded its focus from parts to software so that it could offer its customers a unique range of integrated solutions and services, such as merging radar data processing software with lighting technologies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-reconciling-business-and-planet\">4: Reconciling business and planet<\/h4>\n\n\n\n<p>Sustainability has moved beyond regulation. It\u2019s becoming a metric by which customers judge brands and choose to invest in them, both emotionally and financially. Automakers can therefore boost market share by meeting environmental goals. To meet these twin goals, they need to reduce their scope one and three emissions, ensuring the traceability and responsible recycling of key components such as batteries, and integrate renewable energy sources into manufacturing processes.<\/p>\n\n\n\n<p>For instance, &nbsp;a major automative OEM is developing a complete new high voltage battery system platform for their new generation electric cars including a whole new set of hardware and software components.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-than-digital-and-more-than-physical\">More than digital \u2013 and more than physical<\/h3>\n\n\n\n<p>The last example is a good illustration of the point about commitment. Indeed, the success of the program was predicated on it. A project such as this stands or falls not just on technology and process but on the knowledge, energy, and enthusiasm of the people involved in it.<\/p>\n\n\n\n<p>In fact, this is true of all the priorities addressed in this blog. Whether it\u2019s developing and consolidating the core business, building flexibility into it, satisfying evolving customer expectations, or growing towards sustainability, automotive manufacturers need to bring together not just the digital and the physical, but the willpower too.<\/p>\n\n\n\n<p>It\u2019s about building and sustaining momentum behind a combination of smart solutions, of robust and flexible processes \u2013 and an energetic, can-do mindset.<\/p>\n\n\n\n<p>Senior figures in major engineering and R&amp;D-intensive (ER&amp;D) businesses are of course aware of this. They have to be. We recently published a report examining trends faced by such organizations. It is interesting to read the views of ER&amp;D leaders on the challenges they face and the solutions they propose. You can find <a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/engineering-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">the report here<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd layout-one-card-only is-style-blue-theme\"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\"><\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/engineering-trends\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/11\/Engineering-and-RD-trends-2880-x-1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/engineering-trends\/\" aria-label=\"Engineering trends\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Engineering trends<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/08\/Fabienne-lefever-2022.jpg\" alt=\"Fabienne Lefever \u2013 Our Expert\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB001e1e99_cb55_4a13_8158_9e675278b450\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/fabienne-lefever\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Fabienne Lefever<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President \u2013 Head of Automotive Industry for Capgemini Engineering<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB001e1e99_cb55_4a13_8158_9e675278b450\" data-bs-expert-title=\"Fabienne Lefever\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/fabienne-lefever\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">With an extensive automotive industry knowledge and a strong ambition to support Automotive customers in achieving a safer, smarter, more sustainable &#038; affordable mobility experience, Fabienne is leading Capgemini engineering roadmap and business for the Automotive Industry.  She will bring her experience to help customers make the most of the opportunities offered by digital &#038; software technologies to design and build tomorrow\u2019s products &#038; businesses while boosting their competitiveness.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPB001e1e99_cb55_4a13_8158_9e675278b450\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Connect with us\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Connect with us\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"form-title\">Connect with us<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344241_2213937019\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344241\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"2faffd6fd7\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG344241 = {\"344241\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Fabienne Lefever, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological<\/p>\n","protected":false},"author":71,"featured_media":674419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"755568d6-8e0a-48b2-b817-999e24c0d397\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"135","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[135],"service":[],"industry":[],"partners":[],"blog-topic":[155],"content-group":[],"class_list":["post-674418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini-engineering","blog-topic-digital-inclusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving Change: The Dual Approach to Automotive Innovation - Capgemini Canada - English<\/title>\n<meta name=\"description\" content=\"Fabienne Lefever, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Change: The Dual Approach to Automotive Innovation\" \/>\n<meta property=\"og:description\" content=\"Fabienne Lefever, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada - English\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-11T11:13:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T12:29:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabienne Lefever\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@automator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jayantapakrashi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/\",\"name\":\"Driving Change: The Dual Approach to Automotive Innovation - Capgemini Canada - English\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg\",\"datePublished\":\"2024-12-11T11:13:38+00:00\",\"dateModified\":\"2025-04-03T12:29:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#\/schema\/person\/f67362fd1f88a3ac254aba53057e8dc7\"},\"description\":\"Fabienne Lefever, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ca-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Driving Change: The Dual Approach to Automotive Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/\",\"name\":\"Capgemini Canada - English\",\"description\":\"Capgemini Canada - English\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/ca-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#\/schema\/person\/f67362fd1f88a3ac254aba53057e8dc7\",\"name\":\"jayantapakrashi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65314389de3e25810a2ffbac62a2300ed864f7c4572fe13773b1789782be15bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65314389de3e25810a2ffbac62a2300ed864f7c4572fe13773b1789782be15bc?s=96&d=mm&r=g\",\"caption\":\"jayantapakrashi\"},\"sameAs\":[\"https:\/\/x.com\/automator\",\"automator\"],\"url\":\"https:\/\/www.capgemini.com\/ca-en\/author\/jayantapakrashi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Driving Change: The Dual Approach to Automotive Innovation - Capgemini Canada - English","description":"Fabienne Lefever, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Driving Change: The Dual Approach to Automotive Innovation","og_description":"Fabienne Lefever, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological.","og_url":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/","og_site_name":"Capgemini Canada - English","article_published_time":"2024-12-11T11:13:38+00:00","article_modified_time":"2025-04-03T12:29:10+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"author":"Fabienne Lefever","twitter_card":"summary_large_image","twitter_creator":"@automator","twitter_misc":{"Written by":"jayantapakrashi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/","url":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/","name":"Driving Change: The Dual Approach to Automotive Innovation - Capgemini Canada - English","isPartOf":{"@id":"https:\/\/www.capgemini.com\/ca-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg","datePublished":"2024-12-11T11:13:38+00:00","dateModified":"2025-04-03T12:29:10+00:00","author":{"@id":"https:\/\/www.capgemini.com\/ca-en\/#\/schema\/person\/f67362fd1f88a3ac254aba53057e8dc7"},"description":"Fabienne Lefever, argues that in the automotive industry, transformation needs to be digital, physical \u2013 and psychological.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#primaryimage","url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg","contentUrl":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/ca-en\/"},{"@type":"ListItem","position":2,"name":"Driving Change: The Dual Approach to Automotive Innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/ca-en\/#website","url":"https:\/\/www.capgemini.com\/ca-en\/","name":"Capgemini Canada - English","description":"Capgemini Canada - English","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/ca-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/ca-en\/#\/schema\/person\/f67362fd1f88a3ac254aba53057e8dc7","name":"jayantapakrashi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/ca-en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65314389de3e25810a2ffbac62a2300ed864f7c4572fe13773b1789782be15bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65314389de3e25810a2ffbac62a2300ed864f7c4572fe13773b1789782be15bc?s=96&d=mm&r=g","caption":"jayantapakrashi"},"sameAs":["https:\/\/x.com\/automator","automator"],"url":"https:\/\/www.capgemini.com\/ca-en\/author\/jayantapakrashi\/"}]}},"blog_topic_info":[{"id":155,"name":"Digital inclusion"}],"taxonomy_info":{"category":[{"id":1,"name":"Uncategorized","slug":"uncategorized"}],"brand":[{"id":135,"name":"Capgemini Engineering","slug":"capgemini-engineering"}],"blog-topic":[{"id":155,"name":"Digital inclusion","slug":"digital-inclusion"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Driving Change: The Dual Approach to Automotive Innovation","url":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Canada - English","logo":""},"keywords":[],"dateCreated":"2024-12-11T11:13:38Z","datePublished":"2024-12-11T11:13:38Z","dateModified":"2025-04-03T12:29:10Z"},"rendered":"<meta name=\"parsely-title\" content=\"Driving Change: The Dual Approach to Automotive Innovation\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/driving-change-the-dual-approach-to-automotive-innovation\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-12-11T11:13:38Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg","archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Canada - English","distributor_original_site_url":"https:\/\/www.capgemini.com\/ca-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/12\/Driving-change-2880-x-1800.jpg","author_title":"Fabienne Lefever","author_thumbnail_url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/08\/Fabienne-lefever-2022.jpg?w=960","author_thumbnail_alt":"Fabienne Lefever \u2013 Our Expert","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/posts\/674418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/comments?post=674418"}],"version-history":[{"count":2,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/posts\/674418\/revisions"}],"predecessor-version":[{"id":677026,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/posts\/674418\/revisions\/677026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/media\/674419"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/media?parent=674418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/categories?post=674418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/tags?post=674418"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/brand?post=674418"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/service?post=674418"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/industry?post=674418"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/partners?post=674418"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/blog-topic?post=674418"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/content-group?post=674418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}