{"id":667679,"date":"2024-08-23T07:52:14","date_gmt":"2024-08-23T11:52:14","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?p=667679&#038;preview=true&#038;preview_id=667679"},"modified":"2025-04-03T08:59:07","modified_gmt":"2025-04-03T12:59:07","slug":"why-all-products-need-a-software-product-engineering-strategy","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy\/","title":{"rendered":"Why all products need a software-product engineering strategy"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Why all products need a software product engineering strategy (part 1)<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Todd-o-mara.jpeg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Todd O\u2019Mara<\/h5><h5 class=\"blog-date\">Nov 22, 2023<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Software is critical to customer value and loyalty, new business models, and revenue generation. The time to pursue software product engineering is now.<\/h2><p class=\"intro-para-content\">In 2011, venture capitalist Marc Andreessen famously wrote that \u201csoftware is eating the world.\u201d Some 12 years later, Andreessen\u2019s vision has become a reality. Some might say software is eating the universe.\u00a0 Software has become the cornerstone of how we work, live, and play. Every major enterprise today relies heavily upon software, even those that traditionally have shied away from the tech sector.\u00a0<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-examples-of-industry-softwarization\">Examples of industry softwarization<\/h3>\n\n\n\n<p>Oilfield servicing companies spin out software divisions to monetize the digital platforms built to manage their oil rigs. Drink bottlers use their experience in the FMCG business to build software tools to help other businesses manage their processes and supply chains.&nbsp;<\/p>\n\n\n\n<p>But it&#8217;s not just about selling software out of necessity; it&#8217;s also a cost-optimization strategy that yields higher profit margins. For example, the drink bottler can shift their business model to offload physical and human infrastructure to an ecosystem of suppliers and focus on its core business.<\/p>\n\n\n\n<p>The software-defined vehicle has transformed the automotive industry, giving manufacturers a range of new revenue streams and ways to differentiate their brand (e.g., Advanced Driver Assistance Systems (ADAS), advanced safety features, enhanced driver experience capabilities, and extended reality features to assist with navigation).&nbsp;<\/p>\n\n\n\n<p>Software is critical to customer value and loyalty, new business models, and revenue generation. According to research from McKinsey, nearly 70% of the top economic performers across a range of industries use their own software to differentiate themselves from their competitors.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-change-and-why-now\">Why change, and why now?<\/h3>\n\n\n\n<p>When is the right time to place bets on software product engineering? The answer is now. Here are two reasons to make the change.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reason-1-design-better-products-roadmaps-and-experiences\">Reason 1: Design better products, roadmaps, and experiences<\/h4>\n\n\n\n<p>Software product engineering enables you to create products and services that offer a memorable and differentiated experience. You\u2019ll build software that is sustainable by design and easy to use. It has quality of experience (QoE) at the core, infused with customer feedback at every stage. A customer feedback loop ensures that you keep the customer at the center of everything you do, continuously improving your offering. Products are built right the first time, avoiding costly rework in the development process.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reason-2-don-t-just-keep-up-get-ahead\">Reason 2: Don\u2019t just keep up, get ahead<\/h4>\n\n\n\n<p>Software product engineering enables you to develop and launch complex products with production-grade quality at startup speed. Your products will scale to handle enormous growth in users and data and ensure outstanding performance at sustainable costs.&nbsp;<\/p>\n\n\n\n<p>It will also help you to create a portfolio that\u2019s strategically aligned, bottom-line driven, and brand coherent. Your portfolio can evolve rapidly to offer new features and experiences to meet fast-changing market demands, resource scarcity, and cultural shifts.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-two-trends-in-software-product-engineering\">Two trends in software product engineering<\/h3>\n\n\n\n<p>At Capgemini Engineering, we have the privilege of working with leading enterprises at the forefront of software product engineering. Here are two trends we\u2019re noticing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-trend-1-increased-pace-nbsp-nbsp\">Trend 1: Increased pace&nbsp;&nbsp;<\/h4>\n\n\n\n<p>Speed has become the new currency of the software product business. Enterprises in every industry face the challenge of accelerating software capabilities to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secure their market position against disruptors, or&nbsp;<\/li>\n\n\n\n<li>Gain market share from their competitors by providing new features, experience, and value<\/li>\n<\/ul>\n\n\n\n<p>This pace can be felt in different areas. Software products and services must keep pace with customer needs and preferences. Software is not a one-time solution to the market. It must evolve and keep pace with customer needs. In addition, software must adapt to changes and developments in the technology landscape, including cloud computing and artificial intelligence (AI).&nbsp;<\/p>\n\n\n\n<p>In a market where first-mover advantage is paramount, and winner-takes-all dynamics exist, time to market is critical. A delay in innovating new software products can result in missed market opportunities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-trend-2-the-digital-economy-nbsp\">Trend 2: The digital economy&nbsp;<\/h4>\n\n\n\n<p>The tech world revolves around a digital economy.<\/p>\n\n\n\n<p>This digital economy sees the digitization of economic activities and the integration of digital technologies into various sectors. This economy relies on these digital technologies, like the internet, mobile devices, cloud computing, and data analytics, which drive faster communication, data processing, and global connectivity.<\/p>\n\n\n\n<p>In the digital economy, data is digital gold and those who can best leverage it hold a significant advantage. For example, AI and machine learning technologies allow personalized recommendations, predictive analytics, and automation across a growing range of sectors, from finance and healthcare to marketing and entertainment. Utilizing this data offers a greater understanding of the performance of products (and how consumers engage with them). This can help businesses future-proof themselves through a greater connection to the needs of these customers &#8211; and an understanding of how those needs will evolve.<\/p>\n\n\n\n<p>In <a href=\"\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy-part-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Part2&nbsp;<\/a>of this blog post series, we\u2019ll explore software product engineering&#8217;s challenges and how to succeed with it.<\/p>\n\n\n\n<p>Want to learn more about how to succeed with software engineering? Download our white paper on <a href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/engineering-next-generation-digital-products\/\">Engineering Next-Generation Digital Products<\/a>.<a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy-part-2\/\" aria-label=\"Read more about Why all products need a software-product engineering strategy (Part 2)\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Software-product-blog-2880-x-1800.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy-part-2\/\" aria-label=\"Why all products need a software-product engineering strategy (Part 2)\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h4 class=\"titlewithLink\" data-maxlength=\"144\">Why all products need a software-product engineering strategy (Part 2)<\/h4><\/a><p class=\"box-text\" data-maxlength=\"\">Software is critical to customer value and loyalty, new business models, and revenue. Learn about three challenges and steps to success with software product engineering.<\/p><div class=\"box-bottom\"><div class=\"slide-info-footer\"><div class=\"brand-logo-wrapper cg-eng\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/Logo_Capgemini_Engineering.svg\" alt=\"Capgemini Engineering\"\/><\/div><\/div><a aria-label=\"Read more about Why all products need a software-product engineering strategy (Part 2)\" class=\"more2\" data-maxlength=\"24\" href=\"\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Read more<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2024\/08\/Todd-o-mara.jpeg\" alt=\"Todd O\u2019Mara\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB7c48d291_f98b_47aa_ad9e_d94e18455a25\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/tmomara\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Todd O\u2019Mara<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President of Software, Capgemini Engineering<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB7c48d291_f98b_47aa_ad9e_d94e18455a25\" data-bs-expert-title=\"Todd O\u2019Mara\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/tmomara\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Todd is consistently captivated by Capgemini Engineering&#8217;s unwavering commitment to client value and deliver outcomes. He currently leads a brilliant team of solution architects, thought leaders and portfolio managers focused on driving the success of the Software Product Engineering business at a global scale. This collective is driven to orchestrate long-term client success driven by software.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPB7c48d291_f98b_47aa_ad9e_d94e18455a25\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344241_2208867686\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344241\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"42878d64e6\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! 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In this blog, we detail two trends in software product engineering and two reasons to start now.<\/p>\n","protected":false},"author":71,"featured_media":667681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d2a1e366-d161-4929-b442-75d0bfc77168\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"Software is critical to customer value and loyalty, new business models, and revenue generation. The time to pursue software product engineering is now.","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"135","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":"{\"x\":0.7,\"y\":0.59}"},"categories":[1],"tags":[],"brand":[135],"service":[],"industry":[],"partners":[],"blog-topic":[379],"content-group":[],"class_list":["post-667679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini-engineering","blog-topic-applications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why all products need a software-product engineering strategy - Capgemini Canada - English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-en\/insights\/expert-perspectives\/why-all-products-need-a-software-product-engineering-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why all products need a software-product engineering strategy\" \/>\n<meta property=\"og:description\" content=\"Software is critical to customer value and loyalty, new business models, and revenue. 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