{"id":623092,"date":"2020-06-10T12:32:00","date_gmt":"2020-06-10T12:32:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=623092"},"modified":"2025-04-03T09:49:26","modified_gmt":"2025-04-03T13:49:26","slug":"tailoring-sales-to-the-needs-of-the-buyer-with-cpq","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/tailoring-sales-to-the-needs-of-the-buyer-with-cpq\/","title":{"rendered":"Tailoring sales to the needs of the buyer with CPQ"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2.jpg\" class=\"header-img header-img-d\" alt=\"Banner-1200x350-DemoResource-Tailoring-sales-to-the-needs-of-the-buyer-with-CPQST02-2\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tailoring sales to the needs of the buyer with CPQ<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The digital economy has changed the buyer\/seller dynamic. Buyers want to build their own quotes online in real time, customized for their needs and specifications. Sellers need seamless, integrated systems for easy flow of Configure, Price, and Quote (CPQ) data. Fast CPQ for <a href=\"https:\/\/www.capgemini.com\/ca-en\/service\/sap-customer-experience\/\">SAP Customer Experience<\/a> solutions, specifically developed by Capgemini, can quickly and efficiently transform your CPQ processes while mitigating complexity and integration expenditures. The solution empowers experiences that offer buyers intuitive self-service capabilities, drive sales organizational efficiencies, save time, and deliver agility and value to the C-suite.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h4 data-maxlength=\"34\"><\/h4><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/Sy4UHMt1g3I\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sign-up-for-a-demo-of-fast-cpq-for-sap-customer-experience-solutions-and-see-first-hand-how-fully-integrated-data-flows\">Sign up for a demo of Fast CPQ for <a href=\"https:\/\/www.capgemini.com\/ca-en\/service\/sap-customer-experience\/\">SAP Customer Experience<\/a> solutions and see first-hand how fully integrated data flows.<\/h3>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_452904_4036303726\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"452904\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"2e91bc6ef8\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! 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