{"id":618042,"date":"2022-08-12T10:07:18","date_gmt":"2022-08-12T10:07:18","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=618042"},"modified":"2025-04-03T06:35:22","modified_gmt":"2025-04-03T10:35:22","slug":"market-leaders-activate-their-data-to-compete-and-become-truly-data-driven","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/market-leaders-activate-their-data-to-compete-and-become-truly-data-driven\/","title":{"rendered":"Market leaders activate their data to compete and become truly data-driven"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/08\/Mark-Kirby-AI-videos-landing-page-web-banner-3.jpg?w=2880&amp;quality=70 1x, 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https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/08\/Mark-Kirby-AI-videos-landing-page-web-banner-3.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/08\/Mark-Kirby-AI-videos-landing-page-web-banner-3.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:81% 68%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Market leaders activate their data to compete and become truly data-driven<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/solutions\/market-leaders-activate-their-data-to-compete-and-become-truly-data-driven\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/solutions\/market-leaders-activate-their-data-to-compete-and-become-truly-data-driven\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"> Mark Kirby, Chief Technology and Innovation Officer and Perform AI Leader at Capgemini, is a leading thinker in the world of artificial intelligence and its ability to disrupt every industry. Kirby works with clients to connect with their data and then use it to power transformation. Data is at the core of AI and other digital technologies, but a main stumbling block continues to be previous investments that returned too little value. <\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-becoming-a-data-driven-organization\">Becoming a data-driven organization<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Becoming a data and analytics driven organization\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/jp5Uo2_0rsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>AI promises to be the biggest technological shift ever experienced. Big corporations are used to installing large systems and maintaining them. But this will not work in the future and many established industries are facing new threats. It is time to shift your IT thinking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-combining-technology-and-data\">Combining technology and data<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Becoming a data and analytics driven organization\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/jp5Uo2_0rsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>IT needs to be more connected into the value proposition of the company and how these professionals can positively impact customers and the business. The power of software is really what is transforming companies today. The company you are today is not going to be the same in the future. But you rely on your current business to launch the one you need tomorrow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-your-next-business\">Building your next business<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unlocking the power of software to build your next business\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/haPAB9isbtA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Connect with <a href=\"https:\/\/www.capgemini.com\/ca-en\/experts\/expert\/mark-kirby\/\">Mark Kirby<\/a>.<\/p>\n\n\n\n<p>Learn more about Capgemini\u2019s complete portfolio of AI services and how we can help you transform your business for the future. It is time to reimagine your business.<\/p>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><div class=\"carWheelImgWrapper\"><img decoding=\"async\" src=\"null?w=800&amp;quality=90\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\"> Connect with us<\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_125716_1398877435\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"125716\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"ff12bb1185\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! 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