{"id":616155,"date":"2022-08-05T09:37:38","date_gmt":"2022-08-05T09:37:38","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=616155"},"modified":"2025-04-03T06:44:54","modified_gmt":"2025-04-03T10:44:54","slug":"is-it-time-to-add-a-direct-to-consumer-channel","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/is-it-time-to-add-a-direct-to-consumer-channel\/","title":{"rendered":"Is it time to add a direct-to-consumer channel?"},"content":{"rendered":"\n
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Is it time to add a direct-to-consumer channel?<\/h1><\/div><\/div><\/div><\/div><\/div>
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The future for CPG sales is changing<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n
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Direct-to-consumer (D2C) is the new business-to-consumer. Many consumer packaged goods (CPG) companies and retailers want to own more of the customer journey so they can manage the brand, deliver a rich experience across all touchpoints, and directly engage with their customers.<\/p>\n\n\n\n

The marketplace is seeing a lot of disruption, so make sure your brand stays ahead of the curve. In this guide, you will learn about:<\/p>\n\n\n\n

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  • The challenges CPG organizations face when launching a D2C channel<\/li>\n\n\n\n
  • Four essential steps to optimize data, segmentation, customer journeys, and change management<\/li>\n\n\n\n
  • How to prioritize features and enable companies to successfully launch a D2C channel.<\/li>\n<\/ul>\n\n\n\n

    When done right, D2C efforts can turn into a very rewarding initiative that will change the way your organization listens, acts, and learns from customers.<\/p>\n\n\n\n

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