{"id":616132,"date":"2022-08-05T09:19:40","date_gmt":"2022-08-05T09:19:40","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=616132"},"modified":"2025-04-03T06:45:37","modified_gmt":"2025-04-03T10:45:37","slug":"how-to-create-the-unified-experiences-your-buyers-crave","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/how-to-create-the-unified-experiences-your-buyers-crave\/","title":{"rendered":"How to create the unified experiences your buyers crave"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard heroPictureCardLogTitle\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:87% 63%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Customer-Journey-White-Paper-Landing.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:87% 63%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-10 col-lg-10 LongTitle\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">How to create the unified experiences your buyers crave<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"logoWrapperLongTitle\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Today\u2019s purchase path is no longer linear<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Customers are moving&nbsp;within a complicated&nbsp;buying journey&nbsp;that touches&nbsp;multiple channels and devices;&nbsp;this includes&nbsp;perusing&nbsp;the internet, email, mobile, social media, direct mail, and brick-and-mortar locations before they decide to complete a purchase. Even then, their journey isn\u2019t over, as customers continue to engage with brands and other shoppers&nbsp;after the purchase has been made.<\/p>\n\n\n\n<p>The customer journey now resembles an hourglass, not a funnel. Conversion is no longer the sole desired outcome\u202fat&nbsp;the end of the funnel; instead, it is now the center point. The journey may start on the path to purchase, but once a conversion occurs, marketers flip the hourglass over to transition customers into engagement and loyalty programs designed to build&nbsp;brand evangelism.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td> <img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/4\/2019\/10\/Screen-Shot-2020-04-15-at-16.22.52.png?w=228\" alt=\"\"> <\/td><td>&nbsp;<span class=\"has-inline-color has-black-color\">In this piece, readers will learn about:<br>How to redefine the customer journey<br>Tools to analyze, interpret, and optimize the journey from start to finish<br>How to&nbsp;create&nbsp;new journeys that drive loyalty and&nbsp;conversion.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><div class=\"carWheelImgWrapper\"><img decoding=\"async\" src=\"null?w=800&amp;quality=90\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\"> Download Now. <\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_109577_3992272027\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"asterisk_title\">\n\t\t\t\t\t<p><span class=\"star-required\">*<\/span> Mandatory field<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"mf_form__errors mf_form__errors--top\" role=\"alert\" aria-live=\"polite\">\n\t\t\t\t\t<ul class=\"mf_form__errors__list\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"109577\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"49aa38f462\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. 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