{"id":615440,"date":"2022-08-01T17:48:09","date_gmt":"2022-08-01T17:48:09","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=615440"},"modified":"2025-04-03T06:50:52","modified_gmt":"2025-04-03T10:50:52","slug":"consumer-intelligence","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/","title":{"rendered":"Consumer intelligence"},"content":{"rendered":"\n
\"Consumer<\/picture><\/div>
<\/div>
<\/div><\/div>

Consumer intelligence<\/h1><\/div>
<\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n

Transform content experience and deepen audience engagement<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n
\n

Media and entertainment companies are embracing new ways to create and personalize content and enable a consistent experience for their audiences. In the new era of personalization, consumer intelligence is pivotal for audience engagement, content monetization, and advertising revenues<\/p>\n\n\n\n

Meeting the needs of the digital economy<\/strong><\/h2>\n\n\n\n

There are four key challenges businesses need to address in today\u2019s digital economy.<\/p>\n\n\n\n

Understanding audience<\/strong><\/h2>\n\n\n\n

Getting a deep understanding of your audiences, including their consumption patterns, social behaviors,<\/p>\n\n\n\n

preferences, and media interactions across multiple channels.<\/p>\n\n\n\n

Deliver emotion-driven content and experiences<\/strong><\/h2>\n\n\n\n

Create contextually relevant experiences and deepen audience engagement based on customer behavior and preferences.<\/p>\n\n\n\n

Drive advertising sales<\/strong><\/h2>\n\n\n\n

Understanding customer data to accurately predict advertising preferences and increase monetization of ad inventories across all digital and linear channels.<\/p>\n\n\n\n

Content monetization<\/strong><\/h2>\n\n\n\n

Increase content monetization across all digital channels using customer data.<\/p>\n\n\n\n

What we do<\/strong><\/h2>\n\n\n\n

Capgemini\u2019s data and industry experts provide a service offering portfolio that takes advantage of the latest in digital technologies, analytics, and AI to help media companies get a deep understanding of their customer data to activate new levels of personalization, create contextually relevant experiences, and deepen audience engagement.<\/p>\n\n\n\n

Our solution can transform customer experience by providing user-specific recommendations based on historical viewership, online behavior, demographic profile, and content metadata to take immediate decisions that shape the future of their business.<\/p>\n\n\n\n

Identity engine<\/strong><\/h2>\n\n\n\n

The identity engine has the ability to combine third-party data and client-supplied data from multiple disparate systems to a standardized model and generate unified consumer IDs with industry compliance guidelines in a timely manner<\/p>\n\n\n\n

Real-time recommendation engine<\/strong><\/h2>\n\n\n\n

We use artificial intelligence and machine learning technology to provide real-time content recommendations based on consumer data and what\u2019s trending.<\/p>\n\n\n\n

Centralized data-analytics platform<\/strong><\/h2>\n\n\n\n

The data analytics platform uses AI and ML to generate critical data within operational systems and to deliver insights on consumer behavior that yield maximized inventory pricing, enhanced audience values, and optimized campaigns across all properties and platforms and linear and digital business models.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":615443,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"81047c63-1dc5-4f75-a9de-5252690313e4\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[77],"partners":[],"page-type":[226],"content-group":[],"class_list":["post-615440","page","type-page","status-publish","has-post-thumbnail","hentry","industry-media-entertainment","page-type-solutions"],"yoast_head":"\nConsumer intelligence - Capgemini Canada - English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer intelligence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada - English\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T10:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1088\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/\",\"name\":\"Consumer intelligence - Capgemini Canada - English\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg\",\"datePublished\":\"2022-08-01T17:48:09+00:00\",\"dateModified\":\"2025-04-03T10:50:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg\",\"width\":1088,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ca-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\/\/www.capgemini.com\/ca-en\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Consumer intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/\",\"name\":\"Capgemini Canada - English\",\"description\":\"Capgemini Canada - English\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/ca-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Consumer intelligence - Capgemini Canada - English","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"Consumer intelligence","og_url":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/","og_site_name":"Capgemini Canada - English","article_modified_time":"2025-04-03T10:50:52+00:00","og_image":[{"width":1088,"height":475,"url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/","url":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/","name":"Consumer intelligence - Capgemini Canada - English","isPartOf":{"@id":"https:\/\/www.capgemini.com\/ca-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg","datePublished":"2022-08-01T17:48:09+00:00","dateModified":"2025-04-03T10:50:52+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#primaryimage","url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg","contentUrl":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg","width":1088,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/ca-en\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.capgemini.com\/ca-en\/solutions\/"},{"@type":"ListItem","position":3,"name":"Consumer intelligence"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/ca-en\/#website","url":"https:\/\/www.capgemini.com\/ca-en\/","name":"Capgemini Canada - English","description":"Capgemini Canada - English","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/ca-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/ca-en\/solutions\/consumer-intelligence\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Consumer intelligence","url":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Canada - English","logo":""},"keywords":[],"dateCreated":"2022-08-01T17:48:09Z","datePublished":"2022-08-01T17:48:09Z","dateModified":"2025-04-03T10:50:52Z"},"rendered":"<meta name=\"parsely-title\" content=\"Consumer intelligence\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/ca-en\/solutions\/consumer-intelligence\/\" \/>\n<meta name=\"parsely-type\" content=\"index\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg?w=150&h=150&crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2022-08-01T17:48:09Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2022\/08\/4875-Consumer-Intelligence-Offering-Page-feature-image.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Canada - English","distributor_original_site_url":"https:\/\/www.capgemini.com\/ca-en","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/pages\/615440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/comments?post=615440"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/pages\/615440\/revisions"}],"predecessor-version":[{"id":676667,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/pages\/615440\/revisions\/676667"}],"up":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/pages\/584467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/media\/615443"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/media?parent=615440"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/brand?post=615440"},{"taxonomy":"partner_type","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/partner_type?post=615440"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/service?post=615440"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/industry?post=615440"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/partners?post=615440"},{"taxonomy":"page-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/page-type?post=615440"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/ca-en\/wp-json\/wp\/v2\/content-group?post=615440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}