{"id":612568,"date":"2022-07-25T09:52:45","date_gmt":"2022-07-25T09:52:45","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=612568"},"modified":"2025-04-03T07:15:07","modified_gmt":"2025-04-03T11:15:07","slug":"get-ready-for-the-next-evolution-of-automotive-retail-in-the-us","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/get-ready-for-the-next-evolution-of-automotive-retail-in-the-us\/","title":{"rendered":"Get ready for the next evolution of automotive retail in the US"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard heroPictureCardLogTitle\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:100% 64%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/07\/ZeroLight-POV-LP-creation-web-banner.png\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:100% 64%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-10 col-lg-10 LongTitle\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Get ready for the next evolution of automotive retail in the US<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"logoWrapperLongTitle\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">The rise of the agency model creates frictionless digital experiences as consumers move to EVs<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">The EV tipping point is almost here and the timing is right for a pivot in automotive retail. Interest in electric cars has <a href=\"https:\/\/insideevs.com\/news\/556644\/gas-prices-impact-electric-cars\/\" target=\"_blank\" rel=\"noreferrer noopener\">tripled since 2018<\/a> and, with gasoline prices surging, demand can only climb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pandemic also changed expectations when purchasing a car. It is expected that online retail will account for approximately 25 percent of new car sales by 2025, up from less than five percent before the pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, consumers have indicated they still want a dealer experience \u2013 on their own terms. They also want access to digital channels throughout the entire purchase cycle, and are <a href=\"https:\/\/www.linkedin.com\/pulse\/american-shoppers-have-suddenly-taken-european-approach-matt-desmond\/\" target=\"_blank\" rel=\"noreferrer noopener\">increasingly moving to a European purchasing mindset<\/a> where a reservation is made and it is fun to wait for a new vehicle to arrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zerolight.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZeroLight<\/a> is already opening options for dealers. Its real-time 3D visualizations, cloud rendering, and data insights provide understanding of customer behavior and preferences to help support the customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Capgemini is working with OEMs and its partners to design a North American agency model that delivers a seamless customer journey and is a \u201cwin-win-win\u201d for the OEM, franchised dealer partners, and customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download <em>The timing is right for the next evolution of automotive retail in the US <\/em>to understand how an improved customer experience makes the entire car-buying process stronger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the videos by Matt Desmond and Daniel Davenport<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Shifting to a NA model mindset\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/T_KXv7KV1V0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer experience in the NA model\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/DBlLQ13JsaE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Shifting the dealer experience to the NA agency model\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/do3F05eYJgQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dealers and the NA Agency Model\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/FFcHOcwdthc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><a href=\"https:\/\/www.youtube.com\/watch?v=W_xuYbHH4K4\" target=\"_blank\" rel=\"noreferrer noopener\">The Built-To-Order Car Disruption<\/a><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><a href=\"https:\/\/www.youtube.com\/watch?v=XgIMMqsh7ts\" target=\"_blank\" rel=\"noreferrer noopener\">Reimagining the Car Buying Experience<\/a><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><a href=\"https:\/\/www.youtube.com\/watch?v=QMyjdqhXfM4\" target=\"_blank\" rel=\"noreferrer noopener\">Moving Car Sales Online<\/a><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":0,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"89d9fb5a-fd1b-4f0f-9a1a-beaad44ae46a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[226],"content-group":[],"class_list":["post-612568","page","type-page","status-publish","hentry","page-type-solutions"],"yoast_head":"<!-- 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