{"id":612492,"date":"2022-07-25T04:08:34","date_gmt":"2022-07-25T04:08:34","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=612492"},"modified":"2025-04-03T07:16:40","modified_gmt":"2025-04-03T11:16:40","slug":"demystify-the-subscription-model","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/demystify-the-subscription-model\/","title":{"rendered":"Demystify the subscription model"},"content":{"rendered":"\n
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Demystify the subscription model<\/h1><\/div>
Download POV<\/span>6 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n

Make servitization work for you<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n
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Predictions estimate the subscription economy will grow to $1.5 trillion by 2025<\/a>, double its current value. The problem is that step one to making subscriptions work is to understand how they apply to an existing business, and that is proving difficult.<\/p>\n\n\n\n

A subscription business model creates forward-looking revenue<\/a> through a voluntary contract in which regular payments are made to gain access to a product or service. The customer has designated ownership of the product or service during the length of the contract while the seller generates value from the subscription itself and a platform that scales to welcome additional customers.<\/p>\n\n\n\n

This is often disruptive and requires the entire company to migrate to a new way of thinking but Capgemini has helped clients move successfully into subscription models that support the business and customers.<\/p>\n\n\n\n

Crafting an appropriate subscription model can drive more predictable and linear revenue with a lower cost of sales and higher gross margins. It also opens up new avenues to customers and drives innovative ways to deliver more value.<\/p>\n\n\n\n

Download Demystifying the subscription model to understand how the right strategy can drive retention and acquisition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":0,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e8f20544-c0f9-4141-b072-5729f30a499e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[226],"content-group":[],"class_list":["post-612492","page","type-page","status-publish","hentry","page-type-solutions"],"yoast_head":"\nDemystify the subscription model - 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