{"id":584734,"date":"2022-07-29T04:53:36","date_gmt":"2022-07-29T04:53:36","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=584734"},"modified":"2025-04-03T06:56:28","modified_gmt":"2025-04-03T10:56:28","slug":"the-audience-is-changing-are-you-listening","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/the-audience-is-changing-are-you-listening\/","title":{"rendered":"The audience is changing. Are you listening?"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard heroPictureCardLogTitle\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1440&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png\" class=\"desktopImage\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1440&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png\" class=\"mobileImage\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-10 col-lg-10 LongTitle\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">The audience is changing. Are you listening?<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"logoWrapperLongTitle\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Market disruptions driving even more focus on the customer experience<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The competition for the consumer audience is growing exponentially. New entrants are disrupting traditional business models and consumers are being driven by experience. Multiple studies have shown customers will spend more money with a brand that delivers a great experience. Digital technologies such as artificial intelligence and machine learning hold the promise of transformation, but these efforts need to be combined with a user focus to be successful.<\/p>\n\n\n\n<p>In the context of media, for example, seventy percent of U.S. households have at least one subscription to a streaming service and the average American subscriber watches three to four services. There will be an estimated 272.6 million smartphone users in the U.S. by the end of 2020.<\/p>\n\n\n\n<p>People matter, so do not overlook the human element in any technology project. Customers want you to know them, and they want a personalized, memorable experience. So, it is time to activate your data to provide real business and consumer insights and turn customers into loyal brand advocates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subscribe-for-more-insights\">Subscribe for more insights<\/h3>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_125716_4064240339\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"125716\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"acfdbc1111\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG125716 = {\"125716\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":0,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ec854f9f-ab80-4b8b-8160-393c9f5243e8\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-584734","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The audience is changing. 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