{"id":584331,"date":"2022-06-21T11:58:08","date_gmt":"2022-06-21T11:58:08","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?page_id=584331"},"modified":"2025-04-03T08:18:41","modified_gmt":"2025-04-03T12:18:41","slug":"creating-a-new-automotive-customer-journey","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/creating-a-new-automotive-customer-journey\/","title":{"rendered":"Creating a new automotive customer journey"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard heroPictureCardLogTitle\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1440&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png\" class=\"desktopImage\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1440&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png\" class=\"mobileImage\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-10 col-lg-10 LongTitle\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Creating a new automotive customer journey<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"logoWrapperLongTitle\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Consumer behavior has changed forever. Customer engagement will be key<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Automotive buying models were already under pressure but now customer expectations are creating new market disruptions. It is more than just providing a good client experience. OEMs need to engage with car buyers to understand their changing attitudes and the factors driving them to purchase a vehicle.<\/p>\n\n\n\n<p>There is opportunity. According to a recent Capgemini Research Institute <a href=\"https:\/\/www.capgemini.com\/ca-en\/research\/covid-19-and-the-automotive-consumer\/\">study<\/a>, 75 percent of those who intend to purchase a car in 2020 will do so to gain better control over hygiene. Forty-four percent of under-35s will make less use of ride-hailing due to concerns around health and safety.<\/p>\n\n\n\n<p>At the same time, research shows nearly half of consumers want to minimize visiting dealerships to compare deals and mainly use online channels for information search and purchase. This requires a shift to a more robust online experience.<\/p>\n\n\n\n<p>Customer engagement needs to be a unified journey that connects departments and develops a common language to provide the best customer experience possible.<\/p>\n\n\n\n<p>Learn how to find the opportunities with a new kind of car buyer.<\/p>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\"> Subscribe to our newsletter <\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_462381_3057889275\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"462381\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"09276cffe5\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! 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