{"id":566605,"date":"2022-06-16T03:42:00","date_gmt":"2022-06-16T03:42:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=680607"},"modified":"2023-04-13T09:54:28","modified_gmt":"2023-04-13T14:54:28","slug":"people-data-centre-2","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ca-en\/solutions\/people-data-centre\/","title":{"rendered":"People Data Center"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Unilever_People-Data-Center.jpg?w=1440&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Unilever_People-Data-Center.jpg?w=2880&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Unilever_People-Data-Center.jpg?w=1024&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Unilever_People-Data-Center.jpg?w=1024&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Unilever_People-Data-Center.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Unilever_People-Data-Center.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Unilever_People-Data-Center.jpg\" class=\"header-img header-img-d\" alt=\"Capgemini_Solutions_Unilever_People-Data-Center\" style=\"object-fit:cover;object-position:56.00000000000001% 25%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><h5 class=\"box-tag\" data-maxlength=\"34\">Solution<\/h5><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">People Data Center<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/solutions\/people-data-centre\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/solutions\/people-data-centre\/&amp;text=People Data Centre\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/solutions\/people-data-centre\/&amp;text=People Data Centre\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Unilever\u2019s People Data Center has the answer to changing consumer behaviors.<\/h2><p class=\"intro-para-content\">COVID-19 as a pandemic has shaken up the global economy and our way of life in an unimaginable way. It has also impacted the daily lives of consumers and has fundamentally changed their needs and expectations towards products and services. While immediate restrictions have triggered unforeseen new buying behaviors \u2013 including a massive switch to digital channels, consumers are also sharing their experiences, beliefs, and pain points increasingly across these platforms. Profound consciousness of the disruption may also result in permanent changes in the affinity to brands and\/or products categories. <br><br>In such times, it is imperative for organizations to listen to consumers in real time, meet their immediate and evolving needs, tailor customer engagement and protect the brand.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-default\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/KGVTrJ0NeYA\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h4 title=\"People Data Center\" data-maxlength=\"34\">People Data Center<\/h4><div class=\"video-info\" title=\"From Capgemini and Unilever\"><p title=\"From Capgemini and Unilever\" data-maxlength=\"68\">From Capgemini and Unilever<\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-lg-10 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-time-to-act\">Time to act<\/h3>\n\n\n\n<p><strong>Organizations must act&nbsp;fast&nbsp;and must act&nbsp;now&nbsp;to not just keep up but also re-align their strategies to what could be expected next.<\/strong><\/p>\n\n\n\n<p>Capgemini, in collaboration with Unilever, brings to you a state-of-the-art&nbsp;<strong>consumer analytics solution&nbsp;<\/strong>called<strong>&nbsp;PDC (People Data Centre)<\/strong>, offered&nbsp;<strong>as a service<\/strong>&nbsp;to help you go to market, right from day one.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Consumer Trends as a service-<\/em><\/strong>&nbsp;Identify emerging consumer behaviors and attitudes and help brands to capitalize on the opportunities these changes present<\/li><li><strong><em>Product Insights as a service<\/em><\/strong>&nbsp;\u2013&nbsp;&nbsp; Improve the performance and design of products by generating deep consumer insights into every aspect of a product, including competitor analysis<\/li><li><strong><em>Channel Evolution as a service<\/em><\/strong>&nbsp;\u2013 Identify brand\u2019s sell-in strategy and omni-channel engagement approach with retailer differentiation and social commerce<\/li><li><strong><em>Brand Affinity as a service<\/em><\/strong>&nbsp;\u2013 Engage with consumers and communities more effectively by mining user generated content to inform messages and content.<\/li><\/ul>\n\n\n\n<p>Our services are delivered through a convenient, fast (as quick as one week!) and transparent process which ensures that relevant insights are provided to decision makers at the right time and in the right format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-different-way-of-doing-business\">A different way of doing business<\/h3>\n\n\n\n<p>Capgemini\u2019s PDC offering has changed Unilever\u2019s way of doing business, putting data and insights at the heart of all decision making. PDC brings industry-leading capability with a highly tuned, real-time insights engine, that enabled Unilever to \u201clisten\u201d to unprompted conversation in places never imagined possible, performing advanced analytics on large amounts of data (ranging from internal business data, traditional market research data to social media, search data, blogs, forums, ratings &amp; reviews sites, and consumer carelines). PDC has proven to be a true game changer for Unilever \u2013 at scale, with speed<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\">Meet our experts<\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\"><\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":0,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[226],"content-group":[],"class_list":["post-566605","page","type-page","status-publish","hentry","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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