{"id":560327,"date":"2021-10-29T04:22:00","date_gmt":"2021-10-29T04:22:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?post_type=client-story&#038;p=560327"},"modified":"2025-04-04T11:59:54","modified_gmt":"2025-04-04T15:59:54","slug":"ad-sales-transformation","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/ca-en\/news\/client-stories\/ad-sales-transformation\/","title":{"rendered":"Achieving a unified linear and digital ad sales experience"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Ad-sales-experience-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Achieving a unified linear and digital ad sales experience<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Ad sales transformation to increase viewership and advertising revenue<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Maximizing-revenue-with-an-advertising-sales-transformation-v1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Maximizing-revenue-with-an-advertising-sales-transformation-v1.pdf<\/span><span class=\"type\">963 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/news\/client-stories\/ad-sales-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/news\/client-stories\/ad-sales-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">The success of media companies today hinges on both revenue and viewership. Consumers now demand seamless and personalized experiences at continuously rising standards. Failing to provide the smooth entertainment they expect can be costly, as is missing opportunities to deliver targeted advertisements in a media landscape where the competition is constantly innovating.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Capgemini stepped in to support a leading media client with the transformation of its ad sales. The company needed to consolidate its operations for integrated sales-order management and digital ad sales to improve its advertising and to generate profitability through higher viewership and ad revenue in the face of a disruption. Capgemini\u2019s ad-sales transformation solution helped the client achieve $1 billion in targeted ad sales and reinforce its leadership position in the industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-contact-us-to-learn-more\"><strong>Contact us to learn more.<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_491528_3447259788\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"491528\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"fcbcc51c6e\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! 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