{"id":514744,"date":"2019-10-22T13:09:00","date_gmt":"2019-10-22T13:09:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?post_type=client-story&#038;p=514744"},"modified":"2025-04-04T12:58:32","modified_gmt":"2025-04-04T16:58:32","slug":"pharmaca-a-prescription-for-digital-success","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/ca-en\/news\/client-stories\/pharmaca-a-prescription-for-digital-success\/","title":{"rendered":"A prescription for digital success"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header header--sub2 header--sub2b header--insights1  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/pharmaca_CS.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-10 offset-md-1\"><div class=\"box\"><div class=\"box-title\"><h1 data-maxlength=\"34\">A prescription for digital success<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4\"><div><a href=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Pharmaca-Case-Study-US-Digital.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Download report<\/a><\/div><a class=\"button-download--small button--turquois  \" type=\"download\" href=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Pharmaca-Case-Study-US-Digital.pdf\" target=\"_blank\" title=\"opens in a new window\" rel=\"noopener noreferrer\"><span>File size: 732 KB<\/span><span>File type: application\/pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<pre class=\"wp-block-verse has-medium-font-size\">Capgemini elevates the Pharmaca digital experience<\/pre>\n\n\n\n<p><br>By 2016, Pharmaca had grown into a successful retailer, but to further promote its vast array of products, the company wanted to boost site traffic and enhance page visibility. SEO was a clear area of focus for Pharmaca to reach its goals.<\/p>\n\n\n\n<p>Pharmaca first reached out to Capgemini to optimize its organic search presence. Capgemini devised an SEO optimization strategy for the site\u2019s brand landing pages and, as the organic search campaign matured, Capgemini began to focus on developing a content strategy for the Pharmaca blog. The blog strategy targeted searchers looking for health and beauty information and worked to continually grow site traffic, while positioning Pharmaca as an industry leader.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCapgemini has been a committed partner of ours from the start. Their consultative nature and holistic approach to digital marketing enables Pharmaca to quickly identify and capitalize on search opportunities, drive results, and grow our business.\u201d<\/p>\n\n\n\n<p><strong>Laura Coblentz, <\/strong>VP Marketing and eCommerce, Pharmaca<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-write-to-us\">Write to Us<\/h3>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_453429_1633744382\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"453429\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"d0863da568\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. 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