{"id":514741,"date":"2019-10-22T13:08:00","date_gmt":"2019-10-22T13:08:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-en\/?post_type=client-story&p=514741"},"modified":"2025-04-04T12:58:53","modified_gmt":"2025-04-04T16:58:53","slug":"kuiu-creates-an-experience-from-the-ground-up","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/ca-en\/news\/client-stories\/kuiu-creates-an-experience-from-the-ground-up\/","title":{"rendered":"Integrated approach to design and marketing takes KUIU to new heights"},"content":{"rendered":"\n
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KUIU creates an experience from the ground up<\/h1><\/div>
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Capgemini\u2019s integrated approach to design and marketing takes KUIU to new heights<\/pre>\n\n\n\n
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Learn how KUIU maximized and transformed the customer experience with Capgemini. Founded in 2011, KUIU is an innovative hunting-gear company and manufacturer of high-quality performance outdoor apparel. KUIU\u2019s direct-to-consumer business model means that the brand\u2019s digital customer experience is paramount to its success.<\/p>\n\n\n\n
KUIU turned to Capgemini for its holistic engagement model and unparalleled Salesforce Commerce Cloud experience. Across marketing and site design, Capgemini worked with KUIU to prioritize requirements, optimize site taxonomy, and design new templates geared for conversion.<\/p>\n\n\n\n
Capgemini also delivered an integrated marketing strategy designed to drive revenue, acquire new customers, and delight loyal existing shoppers.<\/p>\n\n\n\n
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\u201cCapgemini has done a great job optimizing our paid media programs and helping us target relevant audiences across channels. It\u2019s also been a great partner, helping us enhance our customer experience and ensure customers connect with the right products for their outdoor endeavors.\u201d Chris Lynch, Chief Marketing Officer, KUIU<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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