Driving Digital: Automotive’s Joint Journey with the Customer

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To respond effectively to disruptive changes in worldwide consumer expectations OEMs need an innovative, technology-enabled approach. Most efforts to date have focused on the way vehicles are designed, produced and sold. Now the car manufacturers need to focus on providing innovative, targeted services throughout the customer lifecycle of interest, purhcase, ownership and repurchase.

To respond effectively to disruptive changes in worldwide consumer expectations OEMs need an innovative, technology-enabled approach. Most efforts to date have focused on the way vehicles are designed, produced and sold. Now the car manufacturers need to focus on providing innovative, targeted services throughout the customer lifecycle of interest, purhcase, ownership and repurchase.

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