Marketing Analytics Engineer

Marketing Analytics

Job- Title : Marketing Analytics 

Job-Type : Full Time 

Job - Location : Toronto / Remote 

Job -Description

 

Capgemini is seeking for a Marketing Analytics personnel having 

  • Bachelor s degree or in lieu of degree a high school diploma
  • GED and 4 years of digital measurement analytics experience
  • A minimum of 3 years of digital analytics experience Able to work independently with minimum supervision
  • Proficient in MS Excel Pivot Tables
  • Strong analytical skill with the ability to interpret media data and develop action plans strong attention to detail Deep familiarity with paid digital reporting platforms Display Programmatic SEM Video Social Knowledge in the
  • Google Marketing Platform and Analytics suite Google Analytics Campaign Manager Google Ads Search Ads 360 and data visualization tools
  • Tableau Google Data Studio Power BI Working knowledge of media data ETL process and programming languages such as SQL SAS Python
  • Primary Skills: Implement digital media measurement strategy based on measurement framework work with Ad Ops team to ensure consistent tracking and measurement across platforms
  • Responsible for full funnel digital media performance analysis and reporting partner with digital channel teams to develop actionable insights to guide media optimization Design and create data visualizations for enterprise marketing performance data reporting
  • Work closely with Digital Media Strategy Channel teams to generate actionable insights for digital media optimization
  • Serve as subject matter expert on digital media performance analytics and related tools both internally and externally
  • Perform cross channel measurement to evaluate and refine activity including test and learn conversion lift studies and deeper analysis
  • Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting
  • Secondary Skills
  • Experience in Google BigQuery Experience financial industry e g banking credit cards lending experience
  • Experience in attribution analysis Working knowledge with campaign trafficking and tagging processes and tools
  • Experience managing and working in mobile measurement platforms e g
  • Branch Working knowledge of other digital analytics platforms tools such as Branch Omniture CDPs audience management and attribution tools
  • Familiarity of agile processes Strong inter personal skills with ability to influence across cross functional teams in a large org Motivated self starter and team player Strong problem solving and decision making skills

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Click the following link for more information on your rights as an Applicant - http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

 

Ref:

1535306

Posted on:

September 27, 2022

Experience level:

Experienced (non-manager)

Contract type:

Permanent

Location:

Toronto

Business units:

FS

Department:

Financial Services

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