Google Analytics Engineer

About Capgemini


Capgemini is a global leader in consulting, technology services and digital transformation, is at the forefront of innovation to address the entire breadth of clients opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50 year heritage and industry specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries.

Visit us at People matter, results count.

Job Description

Role: Google Analytics Engineer
Location: Toronto, ON
Employment type: Full time

Implement digital media measurement strategy based on measurement framework work with Ad Ops team to ensure consistent tracking and measurement across platforms.
Responsible for full funnel digital media performance analysis and reporting partner with digital channel teams to develop actionable insights to guide media optimization.
Design and create data visualizations for enterprise marketing performance data reporting.
Work closely with Digital Media Strategy Channel teams to generate actionable insights for digital media optimization Serve as subject matter expert on digital media performance analytics and related tools both internally and externally Perform cross channel measurement to evaluate and refine activity including test and learn conversion lift studies and deeper analysis.
Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting.
Primary Skills:
Bachelor s degree or in lieu of degree a high school diploma GED and 4 years of digital measurement analytics experience.
A minimum of 3 years of digital analytics experience.
Able to work independently with minimum supervision.
Proficient in MS Excel Pivot Tables Strong analytical skill with the ability to interpret media data and develop action plans strong attention to detail Deep familiarity with paid digital reporting platforms.
Display Programmatic SEM Video Social Knowledge in the Google Marketing Platform and Analytics suite Google Analytics Campaign Manager Google Ads Search Ads 360 and data visualization tools Tableau Google Data Studio Power BI Working knowledge of media data ETL process and programming languages such as SQL SAS Python.
Secondary Skills:
Experience in Google BigQuery.
Experience financial industry e g banking credit cards lending experience.
Experience in attribution analysis.
Working knowledge with campaign trafficking and tagging processes and tools.
Experience managing and working in mobile measurement platforms e g Branch Working knowledge of other digital analytics platforms tools such as Branch Omniture CDPs audience management and attribution tools.
Familiarity of agile processes Strong inter personal skills with ability to influence across cross functional teams in a large org Motivated self starter and team player.
Strong problem solving and decision making skills

What we offer

Your career matters to you and is important to us too. Because your goals and needs are constantly evolving, we offer visibility, leeway and support to help you grow and progress in your career. This approach builds notably on our comprehensive competency framework, our personal development, training and career management programs, and our University innovative and business-focused learning curriculums. 
We promote a culture of diversity. We believe working with talented individuals from different backgrounds and points of view is a strategic advantage and an ongoing opportunity. Diversity enriches our creative solutions and adds value for our clients. 
With the digital tech sector growing at a rapid pace and women significantly underrepresented in the industry, we are determined to inspire and recruit more women into technology and build diverse teams that reflect the clients we serve. 
Our Shared values have been at the heart of the group since our formation. They are honesty, boldness, trust, freedom, team spirit, modesty and fun. These values influence the way we meet client needs while respecting the regulatory requirements of each country in which we operate, and the way we promote ethically sound practices within Capgemini and in our partnerships.
Capgemini is committed to building a workforce of employees with diverse backgrounds and work experiences. We strongly encourage women, veterans and active military service personnel to apply. 


Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. 

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship. 
Click the following link for more information on your rights as an Applicant –



Posted on:

March 18, 2022

Experience level:

Experienced (non-manager)

Contract type:




Business units:



Financial Services


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