Creating a segment of one

June 20, 2018
Marketers must leverage the power of insight-driven personalization and use a predictive or prescriptive approach to understand the needs and desires of customers

Voicing your way around

June 1, 2018
The use cases for a voice assistant in commerce are many. We found that nearly one in two consumers have a high interest in ordering meals, booking a taxi, or purchasing electronics using a voice assistant.

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