{"id":630280,"date":"2023-11-06T10:45:29","date_gmt":"2023-11-06T10:45:29","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=research-and-insight&#038;p=630280"},"modified":"2025-03-26T06:36:23","modified_gmt":"2025-03-26T06:36:23","slug":"assumindo-o-controle-da-ia-generativa","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/","title":{"rendered":"Assumindo o controle da IA generativa"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:55.00000000000001% 85%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Assumindo o controle da IA generativa<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/POV_CustomGenerativeAiForEnterprise2023.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><span>Fa\u00e7a download de nossa brochura<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-o-entusiasmo-em-torno-dos-recursos-da-ia-generativa-e-imenso-embora-a-ia-generativa-ja-exista-ha-algum-tempo-o-lancamento-de-modelos-basicos-como-o-chatgpt-provocou-um-aumento-do-interesse-pela-tecnologia-levando-a-uma-taxa-de-adocao-sem-precedentes\">O entusiasmo em torno dos recursos da IA generativa \u00e9 imenso. Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de modelos b\u00e1sicos como o ChatGPT provocou um aumento do interesse pela tecnologia, levando a uma taxa de ado\u00e7\u00e3o sem precedentes.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">De acordo com o Gartner, 70% das organiza\u00e7\u00f5es globais est\u00e3o atualmente explorando a IA geradora.<\/a><\/p>\n\n\n\n<p>Embora o mercado j\u00e1 esteja mudando para aproximar a IA geradora do uso comercial, as organiza\u00e7\u00f5es t\u00eam v\u00e1rios fatores a considerar para tirar o m\u00e1ximo proveito desses grandes modelos de linguagem.<\/p>\n\n\n\n<p>Neste ponto de vista, exploramos como os modelos b\u00e1sicos podem ser ajustados, integrando o conhecimento da empresa para criar uma intelig\u00eancia personalizada que atenda \u00e0s necessidades dos neg\u00f3cios, produzindo os resultados certos e garantindo a seguran\u00e7a e a privacidade dos dados.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/POV_CustomGenerativeAiForEnterprise2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Fa\u00e7a download de nossa brochura<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de modelos de funda\u00e7\u00e3o como o ChatGPT provocou um aumento de interesse na tecnologia.<\/p>\n","protected":false},"author":23,"featured_media":633597,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"431fc9ca-7c65-4b71-954c-f8281f74248f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":101,"primary_term":"Data and AI","featured_focal_points":""},"tags":[124,116,120],"research-and-insight-type":[102],"theme":[101],"brand":[80,72],"service":[25,26],"industry":[],"partners":[],"content-group":[],"class_list":["post-630280","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-chatgpt","tag-genai","tag-generative-ai","research-and-insight-type-point-of-view","theme-data-and-ai","brand-capgemini","brand-capgemini-research-institute","service-dados-e-inteligencia-artificial","service-ia-generativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Assumindo o controle da IA generativa - Capgemini Brasil<\/title>\n<meta name=\"description\" content=\"Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de ChatGPT provocou um aumento de interesse na tecnologia sem precedentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assumindo o controle da IA generativa\" \/>\n<meta property=\"og:description\" content=\"Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de ChatGPT provocou um aumento de interesse na tecnologia sem precedentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Brasil\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T06:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/\",\"url\":\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/\",\"name\":\"Assumindo o controle da IA generativa - Capgemini Brasil\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png\",\"datePublished\":\"2023-11-06T10:45:29+00:00\",\"dateModified\":\"2025-03-26T06:36:23+00:00\",\"description\":\"Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de ChatGPT provocou um aumento de interesse na tecnologia sem precedentes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png\",\"width\":650,\"height\":406,\"caption\":\"controle da ia generativa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/br-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/br-pt\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Assumindo o controle da IA generativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/#website\",\"url\":\"https:\/\/www.capgemini.com\/br-pt\/\",\"name\":\"Capgemini Brasil\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/br-pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Assumindo o controle da IA generativa - Capgemini Brasil","description":"Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de ChatGPT provocou um aumento de interesse na tecnologia sem precedentes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/","og_locale":"pt_BR","og_type":"article","og_title":"Assumindo o controle da IA generativa","og_description":"Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de ChatGPT provocou um aumento de interesse na tecnologia sem precedentes.","og_url":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/","og_site_name":"Capgemini Brasil","article_modified_time":"2025-03-26T06:36:23+00:00","og_image":[{"width":650,"height":406,"url":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/","url":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/","name":"Assumindo o controle da IA generativa - Capgemini Brasil","isPartOf":{"@id":"https:\/\/www.capgemini.com\/br-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png","datePublished":"2023-11-06T10:45:29+00:00","dateModified":"2025-03-26T06:36:23+00:00","description":"Embora a IA generativa j\u00e1 exista h\u00e1 algum tempo, o lan\u00e7amento de ChatGPT provocou um aumento de interesse na tecnologia sem precedentes.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#primaryimage","url":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png","contentUrl":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png","width":650,"height":406,"caption":"controle da ia generativa"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/br-pt\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/br-pt\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Assumindo o controle da IA generativa"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/br-pt\/#website","url":"https:\/\/www.capgemini.com\/br-pt\/","name":"Capgemini Brasil","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/br-pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"}]}},"theme_term_info":[{"id":101,"name":"Data and AI"}],"industry_term_info":[],"services_term_info":[{"id":25,"name":"Dados e Intelig\u00eancia Artificial"},{"id":26,"name":"IA GENERATIVA"}],"partners_term_info":[],"brand_term_info":[{"id":80,"name":"Capgemini","slug":"capgemini"},{"id":72,"name":"Capgemini Research Institute","slug":"capgemini-research-institute"}],"brand_term":[{"id":80,"slug":"capgemini"},{"id":72,"slug":"capgemini-research-institute"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Assumindo o controle da IA generativa","url":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Brasil","logo":""},"keywords":["chatgpt","genai","generative ai"],"dateCreated":"2023-11-06T10:45:29Z","datePublished":"2023-11-06T10:45:29Z","dateModified":"2025-03-26T06:36:23Z"},"rendered":"<meta name=\"parsely-title\" content=\"Assumindo o controle da IA generativa\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/assumindo-o-controle-da-ia-generativa\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-11-06T10:45:29Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"chatgpt,genai,generative ai\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png","featured_image_alt":"controle da ia generativa","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Brasil","distributor_original_site_url":"https:\/\/www.capgemini.com\/br-pt","push-errors":false,"tag_names":["chatgpt","GenAI","generative AI"],"featured_image_url":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Web-Banner_v11.png","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/research-and-insight\/630280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":9,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/research-and-insight\/630280\/revisions"}],"predecessor-version":[{"id":640486,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/research-and-insight\/630280\/revisions\/640486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/media\/633597"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/media?parent=630280"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/tags?post=630280"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/research-and-insight-type?post=630280"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/theme?post=630280"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/brand?post=630280"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/service?post=630280"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/industry?post=630280"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/partners?post=630280"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/content-group?post=630280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}