{"id":1724,"date":"2022-06-19T16:22:00","date_gmt":"2022-06-19T16:22:00","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=research-and-insight&#038;p=1724"},"modified":"2025-03-26T06:38:05","modified_gmt":"2025-03-26T06:38:05","slug":"insights-marketing","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/insights-de-marketing-para-cmos\/","title":{"rendered":"Insights de marketing para CMOs"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-blue-line header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/04\/hero-capgemini-marketing-insights-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Insights de marketing para CMOs<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/br-pt\/?post_type=research-and-insight&amp;p=1724\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=research-and-insight&amp;p=1724&amp;text=Insights%20de%20Marketing%20para%20CMOs\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=research-and-insight&amp;p=1724&amp;text=Insights%20de%20Marketing%20para%20CMOs\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-o-papel-do-cmo-esta-evoluindo-a-experiencia-do-cliente-agora-e-entregue-com-criatividade-e-dados\">O papel do CMO est\u00e1 evoluindo. A experi\u00eancia do cliente agora \u00e9 entregue com criatividade e dados.<\/h2>\n\n\n\n<p>Em um mundo de clientes hiperligados que interagem com marcas atrav\u00e9s de m\u00faltiplos pontos de contato digitais e f\u00edsicos, o CMO est\u00e1 encarregado de liderar cada vez mais a realiza\u00e7\u00e3o de experi\u00eancias excepcionais. A\u00e7\u00f5es de marketing orientadas a dados e iniciativas criativas de constru\u00e7\u00e3o de marcas, conduzir\u00e3o \u00e0 velocidade, precis\u00e3o e objetivos em larga escala.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cO DIGITAL ALTEROU RADICALMENTE A FORMA COMO OS CLIENTES INTERAGEM COM AS MARCAS\u201d.<\/p>\n<cite>Virginie Regis, Diretora de Marketing e Comunica\u00e7\u00e3o da Capgemini<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 59%\"><div class=\"wp-block-media-text__content\">\n<p class=\"is-style-default has-medium-font-size\" style=\"font-style:normal;font-weight:400\"><strong>O QUE \u00c9 IMPORTANTE PARA O CONSUMIDOR. <\/strong><\/p>\n\n\n\n<p>Perguntamos para 10.000 pessoas em 10 pa\u00edses:<br><br>O que \u00e9 importante para o consumidor de hoje?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/preprod.wcms.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/what-matters-to-todays-consumer-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ler o Relat\u00f3rio<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"470\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/insight-marketing-cmo.jpg\" alt=\"\" class=\"wp-image-634094 size-full\" srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/insight-marketing-cmo.jpg 747w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/insight-marketing-cmo.jpg?resize=300,189 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"313\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/Insights-de-Marketing-para-CMOs-resultados-dados.jpg?w=960\" alt=\"Conte\u00fado in\u00e9dito com insights para diretores de marketing (CMO), com estudos e relat\u00f3rios exclusivos, infogr\u00e1ficos, artigos e entrevistas desenvolvido pela Capgemini.\" class=\"wp-image-634097\" srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/Insights-de-Marketing-para-CMOs-resultados-dados.jpg 1457w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/Insights-de-Marketing-para-CMOs-resultados-dados.jpg?resize=300,92 300w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/Insights-de-Marketing-para-CMOs-resultados-dados.jpg?resize=768,235 768w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/03\/Insights-de-Marketing-para-CMOs-resultados-dados.jpg?resize=1024,313 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Conte\u00fado relacionado<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Leia mais sobre Reimaginando a experi\u00eancia do cliente: Liderada por humanos, impulsionada por IA\" href=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/reimaginando-a-experiencia-do-cliente-liderada-por-humanos-impulsionada-por-ia\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Capgemini Research 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entrevistas<\/p>\n","protected":false},"author":563,"featured_media":1726,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e7139197-f7a9-44d2-91df-97da91b9828b\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[194,206,205],"research-and-insight-type":[73],"theme":[],"brand":[80],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-1724","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-cmo","tag-insight","tag-marketing","research-and-insight-type-report","brand-capgemini"],"yoast_head":"<!-- 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