{"id":1661,"date":"2020-12-11T15:32:00","date_gmt":"2020-12-11T15:32:00","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&#038;p=1661"},"modified":"2025-03-26T06:17:24","modified_gmt":"2025-03-26T06:17:24","slug":"ia-para-experiencia-do-usuario","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/br-pt\/noticias\/press-release\/ia-para-experiencia-do-usuario\/","title":{"rendered":"IA para experi\u00eancia do usu\u00e1rio"},"content":{"rendered":"\n<p><\/p>\n\n\n\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tIA para experi\u00eancia do usu\u00e1rio\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>dez. 11, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&amp;p=1661\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&amp;p=1661&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&amp;p=1661&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h1 class=\"wp-block-heading\" id=\"h-ernesto-diaz\"><em>Ernesto Diaz<\/em><\/h1>\n\n\n\n<p>Nunca, na nossa hist\u00f3ria experimentamos em escala global uma acelera\u00e7\u00e3o de ado\u00e7\u00e3o digital t\u00e3o intensa, n\u00e3o por escolha, mas por necessidade\u2026<\/p>\n\n\n\n<p>Este processo acabou acelerando e aumentando a nossa expectativa da experi\u00eancia no momento de interagir com canais digitais, em v\u00e1rios aspectos, como o desejo de diminuir o atrito, humaniza\u00e7\u00e3o na intera\u00e7\u00e3o, menor toler\u00e2ncia a experi\u00eancias dispersas ou segregadas\u2026e, principalmente: antecipa\u00e7\u00e3o de comportamento que alavanque a hiper personaliza\u00e7\u00e3o<\/p>\n\n\n\n<p>Neste contexto de experi\u00eancia de usu\u00e1rio, o futuro pode se resumir em duas palavras: intelig\u00eancia e dados, duas caras da mesma moeda<\/p>\n\n\n\n<p>Aqui, abordaremos como melhorar a experi\u00eancia atrav\u00e9s do uso de intelig\u00eancia artificial.<\/p>\n\n\n\n<p>Seguem as \u00e1reas onde Intelig\u00eancia artificial pode atuar\u2026<\/p>\n\n\n\n<p>1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Acelera\u00e7\u00e3o de tempo de resposta<\/strong>: N\u00e3o \u00e9 segredo que um dos maiores ofensores de taxa de convers\u00e3o em canais digitais \u00e9 o tempo de resposta, somado a necessidade de gerar conte\u00fado din\u00e2mico e personalizado, e ao mesmo tempo, fornecer um desempenho est\u00e1vel, independente da velocidade da rede e seu tr\u00e1fego. Utilizando IA podemos identificar os gargalhos em todas as camadas da arquitetura dos canais digitais e prever o comportamento do usu\u00e1rio, antecipando a gera\u00e7\u00e3o de conte\u00fado antes de ser solicitado, reduzindo drasticamente o tempo de resposta e apresentando de forma instant\u00e2nea o conte\u00fado, independente da rede ou dispositivo. Adicionalmente, a qualidade da rede pode formar parte da nova equa\u00e7\u00e3o para tomada de decis\u00e3o da complexidade ou personaliza\u00e7\u00e3o de conte\u00fado a ser gerado. Neste contexto,&nbsp;<strong>lat\u00eancia de rede ser\u00e1 coisa do passado<\/strong>\u2026<\/p>\n\n\n\n<p>2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Processando as Emo\u00e7\u00f5es<\/strong>: O c\u00e9rebro humano registra suas lembran\u00e7as associadas \u00e0 emo\u00e7\u00f5es, e estas emo\u00e7\u00f5es s\u00e3o geradas em eventos conhecidos como&nbsp;<strong>micro momentos.&nbsp;<\/strong>Adicionalmente, \u00e9 fundamental destacar que o novo normal e a evolu\u00e7\u00e3o tecnol\u00f3gica dos nossos clientes, espera a diminui\u00e7\u00e3o do atrito \u201cdigital\u201d\u2026Por que preencher uma pesquisa se voc\u00ea pode realmente ver minha express\u00e3o facial, ou ouvir minha voz ou interpretar a minha escrita? Empresas resilientes al\u00e9m de colocar dados e intelig\u00eancia artificial no centro de gravidade da sua transforma\u00e7\u00e3o digital, percebem que detectar as emo\u00e7\u00f5es dos usu\u00e1rios e converter em a\u00e7\u00f5es \u00e9 fundamental para sustentar o engajamento nos canais digitais.<\/p>\n\n\n\n<p>3)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Omni Presencia sem atrito<\/strong>: No contexto de mobile, existem milh\u00f5es de aplicativos, mas s\u00e3o poucos aqueles que sempre ficam instalados em nossos dispositivos. Com o tempo, estes aplicativos, hoje donos da experi\u00eancia, tem se convertido em plataformas, expondo e conectando transa\u00e7\u00f5es com outros canais, seja no \u00e2mbito business to consumer ou corporativo. Adicionalmente, os assistentes virtuais, hoje presentes em dispositivos mobile, sistemas operacionais de computadores e smart speakers, est\u00e3o ficando cada vez mais precisos, inteligentes e fornecem mecanismos de integra\u00e7\u00e3o. Para uma experi\u00eancia digital diferenciada, empresas tem adotado como estrat\u00e9gia conectar com canais digitais de alto engajamento para outorgar acesso as suas pr\u00f3prias transa\u00e7\u00f5es, sem necessidade de instalar aplicativos adicionais, cadastros desnecess\u00e1rios, entre outros\u2026uma clara tend\u00eancia e expectativa \u00e9 cada vez conversar mais e escrever menos\u2026.<\/p>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Leia mais sobre O momento da verdade de IA para seguros de propriedade e acidentes: seguradoras inovadoras registram um crescimento de receita de 21% enquanto o setor em geral caminha a 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