{"id":1655,"date":"2021-02-28T15:28:00","date_gmt":"2021-02-28T15:28:00","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&#038;p=1655"},"modified":"2025-03-26T06:16:04","modified_gmt":"2025-03-26T06:16:04","slug":"os-desafios-para-a-aplicacao-de-inteligencia-artificial-nos-bancos","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/br-pt\/noticias\/press-release\/os-desafios-para-a-aplicacao-de-inteligencia-artificial-nos-bancos\/","title":{"rendered":"Os desafios para a aplica\u00e7\u00e3o de intelig\u00eancia artificial nos bancos"},"content":{"rendered":"\n<p><\/p>\n\n\n\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tOs desafios para a aplica\u00e7\u00e3o de intelig\u00eancia artificial nos bancos \t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>fev. 28, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&amp;p=1655\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&amp;p=1655&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=press-release&amp;p=1655&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-fabio-cossini\">Fabio Cossini<\/h3>\n\n\n\n<p>No meu \u00faltimo artigo \u201cExplorando&nbsp;a Intelig\u00eancia Artificial nos Bancos\u201d, descrevi como os bancos&nbsp;podem&nbsp;aplicar a intelig\u00eancia artificial (IA) para mitiga\u00e7\u00e3o de riscos financeiros e operacionais, reduzir o custo de suas opera\u00e7\u00f5es e aumentar a produtividade de suas equipes e ampliar e melhorar o relacionamento com seus clientes. Para alguns deles esta jornada j\u00e1 come\u00e7ou,&nbsp;por\u00e9m,&nbsp;n\u00e3o&nbsp;veio&nbsp;acompanhada dos&nbsp;resultados&nbsp;esperados. Quais os desafios que&nbsp;os&nbsp;bancos, de uma forma geral,&nbsp;podem encontrar&nbsp;para aplicar&nbsp;IA&nbsp;em escala?&nbsp;Segundo o Capgemini Research Institute1,&nbsp;eles&nbsp;podem ser&nbsp;vistos&nbsp;em quatro \u00e1reas&nbsp;distintas e interconectadas:&nbsp;tecnologia,&nbsp;pessoas,&nbsp;neg\u00f3cio&nbsp;e&nbsp;financeiro.&nbsp;<\/p>\n\n\n\n<p>A IA n\u00e3o deve&nbsp;concentrar-se apenas nos times de TI.&nbsp;Bancos que j\u00e1 obtiveram sucesso com iniciativas&nbsp;de IA em escala&nbsp;acreditam que&nbsp;ela&nbsp;deve estar permeada em&nbsp;toda a organiza\u00e7\u00e3o e&nbsp;que talentos mais jovens e mais experientes devem compreender&nbsp;seus benef\u00edcios&nbsp;igualmente.&nbsp;Assim, h\u00e1 a necessidade de investimentos no desenvolvimento e reciclagem de capacidades&nbsp;internas, al\u00e9m da&nbsp;atra\u00e7\u00e3o&nbsp;de novos talentos,&nbsp;para&nbsp;que a IA&nbsp;torne-se o centro da estrat\u00e9gia de neg\u00f3cios. Como consequ\u00eancia,&nbsp;com um entendimento mais uniforme das possibilidades&nbsp;e&nbsp;riscos&nbsp;na aplica\u00e7\u00e3o de&nbsp;IA, pode-se diminuir&nbsp;a fric\u00e7\u00e3o cultural&nbsp;entre os profissionais&nbsp;com uma maior aceita\u00e7\u00e3o&nbsp;de novas tecnologias, modelos de neg\u00f3cios e formas de relacionamento com os clientes.&nbsp;<\/p>\n\n\n\n<p>Uma vez que que a IA&nbsp;deve fazer parte das equipes de Neg\u00f3cios e TI, uma adequada coordena\u00e7\u00e3o entre as a\u00e7\u00f5es&nbsp;de ambas&nbsp;equipes deve prevalecer.&nbsp;Com uma vis\u00e3o compartilhada da estrat\u00e9gia para IA, \u00e9 poss\u00edvel&nbsp;o desenvolvimento de casos de neg\u00f3cio com&nbsp;defini\u00e7\u00e3o dos&nbsp;resultados esperados e uma aloca\u00e7\u00e3o de or\u00e7amento mais apropriada para cada um deles.&nbsp;Ali\u00e1s,&nbsp;colocando-se os resultados esperados como o foco principal de cada&nbsp;a\u00e7\u00e3o de IA, desde&nbsp;a&nbsp;Prova de Conceito at\u00e9&nbsp;a&nbsp;implanta\u00e7\u00e3o em Produ\u00e7\u00e3o,&nbsp;\u00e9 poss\u00edvel determinar-se o Retorno sobre o Investimento&nbsp;das a\u00e7\u00f5es de IA&nbsp;com maior&nbsp;clareza.&nbsp;<\/p>\n\n\n\n<p>No que diz respeito \u00e0 tecnologia,&nbsp;o primeiro desafio reside&nbsp;na qualidade dos dados que&nbsp;servir\u00e3o de base para aplica\u00e7\u00e3o de IA, uma vez que para a gera\u00e7\u00e3o de&nbsp;conhecimento relevante fazem-se necess\u00e1rios dados \u00edntegros e consistentes por meio de&nbsp;sua&nbsp;governan\u00e7a&nbsp;em todo o ciclo de vida de uma aplica\u00e7\u00e3o.&nbsp;Um segundo desafio tecnol\u00f3gico \u00e9 a habilita\u00e7\u00e3o de sistemas&nbsp;legados complexos e&nbsp;com alto d\u00e9bito t\u00e9cnico para&nbsp;se integrarem com tecnologias&nbsp;de IA mais modernas&nbsp;e muitas vezes em Nuvem.&nbsp;Por \u00faltimo, a falta de um modelo de&nbsp;rastreamento do desempenho da IA em rela\u00e7\u00e3o&nbsp;ao caso de neg\u00f3cio traz&nbsp;uma maior dificuldade, em termos organizacionais, de se apresentar e convencer sobre&nbsp;seus&nbsp;benef\u00edcios&nbsp;quantific\u00e1veis.&nbsp;<\/p>\n\n\n\n<p>De uma forma geral,&nbsp;os bancos&nbsp;s\u00f3&nbsp;conseguir\u00e3o alcan\u00e7ar os benef\u00edcios&nbsp;reais da aplica\u00e7\u00e3o de IA&nbsp;unindo for\u00e7as entre as \u00e1reas de TI e Neg\u00f3cios em&nbsp;todos os n\u00edveis. \u00c9 necess\u00e1rio que a IA passe a fazer parte&nbsp;das decis\u00f5es estrat\u00e9gicas e t\u00e1ticas&nbsp;dos bancos, com adequa\u00e7\u00e3o das equipes para&nbsp;novos cen\u00e1rios de neg\u00f3cio onde a capacidade humana ser\u00e1&nbsp;complementada com o poder&nbsp;cognitivo de m\u00e1quinas&nbsp;e as rela\u00e7\u00f5es com os clientes ser\u00e3o cada vez mais digitais, por\u00e9m humanizadas.&nbsp;Vencer esses desafios necessitar\u00e1 de investimentos, a\u00e7\u00f5es coordenadas e lideran\u00e7a vision\u00e1ria.&nbsp;<\/p>\n\n\n\n<p>1&nbsp;Smart Money:&nbsp;How to drive AI at scale to transform the financial services customer experience,&nbsp;\u201chttps:\/\/www.capgemini.com\/research\/smart-money\/?utm_source=pr&amp;utm_medium=referral&amp;utm_content=dcx_none_link_pressrelease_none&amp;utm_campaign=cx_cri_ai-in-cx_financial_services\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Leia mais sobre Capgemini apresenta o Google Cloud AI Enterprise Hub para acelerar a transforma\u00e7\u00e3o empresarial da IA Ag\u00eantica\" 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<\/p>\n","protected":false},"author":563,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e6e3e01d-bace-4edb-b595-555ebfd5d27d\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-1655","press-release","type-press-release","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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