{"id":628683,"date":"2023-10-13T12:53:08","date_gmt":"2023-10-13T12:53:08","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?page_id=628683&#038;preview_id=628683"},"modified":"2026-01-09T13:27:52","modified_gmt":"2026-01-09T13:27:52","slug":"produtos-de-consumo","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/","title":{"rendered":"Produtos de consumo"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined is-style-blue-theme  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 35%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 35%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Produtos de consumo<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Reimagine o futuro dos produtos de consumo na nova era do com\u00e9rcio conectado.<\/h2><p class=\"intro-para-content\">Os consumidores de hoje esperam que as marcas ofere\u00e7am produtos e experi\u00eancias que atendam \u00e0s suas prefer\u00eancias individuais e correspondam ao seu compromisso com a responsabilidade social, a sa\u00fade e a sustentabilidade &#8211; imediatamente.<br><br>Nesse cen\u00e1rio, as marcas n\u00e3o precisam apenas entender o que seus consumidores querem, mas tamb\u00e9m como orquestrar o ecossistema de suprimentos de ponta a ponta para atender \u00e0 demanda por meio de recursos de fabrica\u00e7\u00e3o digital de \u00faltima gera\u00e7\u00e3o e canais de atendimento resilientes, \u00e1geis e flex\u00edveis.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/-BYo82jY00Q?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Consumer product trends 2024<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Insights sobre problemas que afetam as marcas de produtos de consumo<\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;O comportamento dos consumidores de hoje mudou drasticamente nos \u00faltimos 18 meses e suas expectativas evolu\u00edram paralelamente. Como muitas dessas mudan\u00e7as s\u00e3o permanentes, as marcas enfrentam a necessidade de evoluir e se reinventar, de forma r\u00e1pida e cont\u00ednua.&#8221;<\/p>\n<cite>Tim Bridges, l\u00edder de Setores Globais da Capgemini e l\u00edder da pr\u00e1tica setorial global de Produtos de Consumo, Varejo e Distribui\u00e7\u00e3o (CPRD)<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Redefinindo o sucesso<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Saiba como cumprir as promessas feitas aos clientes de hoje.<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/-wYj75YXYLE?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-card-tabs section--social-explore card-tabs-block undefined\"><div class=\"container\"><\/div><div class=\"tabs\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 leftDiv\" id=\"leftDivId\"><div class=\"content-title\"><h2 class=\"card-tabs-heading\">O que oferecemos<\/h2><\/div><ul class=\"tabs-nav\"><li data-tab=\"e881fed2-2d97-4d0d-8cbd-9565d1642801\"><a href=\"#\"><h3 class=\"infoitem-title\">Engajamento conectado<\/h3><\/a><\/li><li data-tab=\"94ca518e-f095-4f4b-a27f-d9ddaa66dbc1\"><a href=\"#\"><h3 class=\"infoitem-title\">Suprimento e atendimento conectados<\/h3><\/a><\/li><li data-tab=\"8459cf82-508e-459f-b8e3-98559e410a47\"><a href=\"#\"><h3 class=\"infoitem-title\"> Sociedade conectada<\/h3><\/a><\/li><\/ul><\/div><div class=\"col-md-6 rightDiv\"><div class=\"tabs-content\"><div class=\"tab\" data-tab=\"e881fed2-2d97-4d0d-8cbd-9565d1642801\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Engajamento conectado<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Otimizar as escolhas do consumidor para maximizar a experi\u00eancia.<br><br>Reconhecemos a mudan\u00e7a fundamental que as marcas est\u00e3o enfrentando &#8211; de um modelo tradicional de B2B unidirecional para uma estrat\u00e9gia multicanal que combina canais f\u00edsicos e digitais, B2B e B2C, parceiros e pr\u00f3prios.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"Saiba mais sobre Engajamento conectado\" target=\"\" href=\"\/industries\/consumer-products\/connected-engagement\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">Saiba mais<\/span><\/a><\/div><\/div><div class=\"tab\" data-tab=\"94ca518e-f095-4f4b-a27f-d9ddaa66dbc1\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Suprimento e atendimento conectados<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Orquestrando o ecossistema de suprimentos de ponta a ponta.<br><br>Com d\u00e9cadas de experi\u00eancia em transforma\u00e7\u00e3o de neg\u00f3cios e redes inteligentes de suprimentos e atendimento, ajudamos as marcas a reinventar fundamentalmente a cadeia de suprimentos, infundindo opera\u00e7\u00f5es com dados, an\u00e1lises e IA, para orquestrar os participantes, reduzir custos, aumentar a agilidade e atender melhor ao cliente.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"Saiba mais sobre Suprimento e atendimento conectados\" target=\"\" href=\"\/industries\/consumer-products\/connected-supply-and-fulfilment\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">Saiba mais<\/span><\/a><\/div><\/div><div class=\"tab\" data-tab=\"8459cf82-508e-459f-b8e3-98559e410a47\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\"> Sociedade conectada<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Incorporar a responsabilidade social e a sustentabilidade ambiental em todo o ciclo de vida do produto.<br><br>Uma tremenda mudan\u00e7a no sentimento do consumidor fez com que as preocupa\u00e7\u00f5es com o meio ambiente, a sustentabilidade e as op\u00e7\u00f5es de estilo de vida saud\u00e1vel se tornassem comuns.<br><br>A Capgemini ajuda as marcas a abra\u00e7ar seu prop\u00f3sito em toda a empresa e a alavancar seus compromissos para se diferenciar em um mercado concorrido e hipercompetitivo.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"Saiba mais sobre  Sociedade conectada\" target=\"\" href=\"\/industries\/consumer-products\/connected-society\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">Saiba mais<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Mais hist\u00f3rias de clientes de todo o Grupo<\/h2><\/div><div class=\"bleedImageWrapper row \"><div class=\"col-md-4 storyBox\">\n\t\t\t\t\t<div class=\"storyInfo FirstStoryTextInFourStories\">\n\t\t\t\t\t\t<span class=\"storyTag\">frog<\/span>\n\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/work\/fitkitchen\" aria-label=\"Nestl\u00e9: Conectar-se a um novo p\u00fablico-alvo ampliando uma marca existente\" http:\/\/target=_blank><h3 class=\"story-subtitle\">Nestl\u00e9: Conectar-se a um novo p\u00fablico-alvo ampliando uma marca existente<\/h3><\/a>\n\t\t\t\t\t\t<p>Com a cria\u00e7\u00e3o da submarca FitKitchen, enfrentamos o desafio de criar uma nova linha de produtos dentro da marca Stouffer&#8217;s que tivesse receitas satisfat\u00f3rias, modernas e proteicas e uma apar\u00eancia masculina.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"col-md-8 storyBox\">\n\t\t\t\t<div class=\"imageWrapper imgWrapperFourStories escaper escaper-right\">\n\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/work\/fitkitchen\" aria-label=\"Nestl\u00e9: Conectar-se a um novo p\u00fablico-alvo ampliando uma marca existente\" http:\/\/target=_blank tabindex=\"-1\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div><div class=\"row\"><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.synapse.com\/projects\/nike-fuelband\" aria-label=\"A Synapse colaborou com a Nike e seus parceiros para desenvolver op\u00e7\u00f5es de arquitetura eletromec\u00e2nica para a Nike+ FuelBand\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Synapse<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.synapse.com\/projects\/nike-fuelband\" target=&quot;_blank&quot; aria-label=\"A Synapse colaborou com a Nike e seus parceiros para desenvolver op\u00e7\u00f5es de arquitetura eletromec\u00e2nica para a Nike+ FuelBand\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">A Synapse colaborou com a Nike e seus parceiros para desenvolver op\u00e7\u00f5es de arquitetura eletromec\u00e2nica para a Nike+ FuelBand<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/work\/diageo%20\" aria-label=\"DIAGEO: Aplica\u00e7\u00e3o de v\u00e1rios m\u00e9todos de prototipagem para explorar e refinar novos conceitos\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">frog<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/work\/diageo%20\" target=&quot;_blank&quot; aria-label=\"DIAGEO: Aplica\u00e7\u00e3o de v\u00e1rios m\u00e9todos de prototipagem para explorar e refinar novos conceitos\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">DIAGEO: Aplica\u00e7\u00e3o de v\u00e1rios m\u00e9todos de prototipagem para explorar e refinar novos conceitos<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/work\/coca-cola-freestyle\" aria-label=\"Coca-Cola: Lan\u00e7amento de uma nova e revolucion\u00e1ria experi\u00eancia em fontes de bebidas\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">frog<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/work\/coca-cola-freestyle\" target=&quot;_blank&quot; aria-label=\"Coca-Cola: Lan\u00e7amento de uma nova e revolucion\u00e1ria experi\u00eancia em fontes de bebidas\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Coca-Cola: Lan\u00e7amento de uma nova e revolucion\u00e1ria experi\u00eancia em fontes de bebidas<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/section>\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader e8fadece-6a75-43a4-93fd-867e408300fa\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire2\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Interrup\u00e7\u00e3o sem precedentes - oportunidade sem igual\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInterrup\u00e7\u00e3o sem precedentes &#8211; oportunidade sem igual\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Junte-se a n\u00f3s na NRF 2023: O grande show do varejo\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJunte-se a n\u00f3s na NRF 2023: O grande show do varejo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Registre agora sobre Interrup\u00e7\u00e3o sem precedentes - oportunidade sem igual\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\" tabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.capgemini.com\/news\/events\/join-capgemini-at-the-nrf-retails-big-show-2023\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRegistre agora\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/CPR_NRF2023_DotCom_Banner_2880X1800_221129_02.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position: 63% 52%; object-fit: cover;\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n<section class=\"latest-insights layout-odd layout-one-card-only \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Pesquisas e insights relacionados<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/world-payments-report\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/09\/Capcom-Webpage-Banner_2880x1800-1.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/world-payments-report\/\" aria-label=\"World Payments Report 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Financial Services reports<\/div>\n                                <h3 class=\"card-title\">World Payments Report 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined is-style-cg-sapphire-1 call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Parceiros<\/h3><p class=\"description\" data-maxlength=\"210\">Conhe\u00e7a nossos parceiros globais para transforma\u00e7\u00e3o de neg\u00f3cios (conte\u00fado em ingl\u00eas)<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" href=\"https:\/\/www.capgemini.com\/br-pt\/sobre-nos\/parceiros-de-tecnologia\/\" target=\"\" rel=\"noopener noreferrer\" aria-label=\"Saiba mais sobre Parceiros\" title=\"Opens in a new window\" data-maxlength=\"24\" tabindex=\"0\"> Saiba mais <\/a><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined is-style-cg-secondary-3 call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Participe da conversa no LinkedIn<\/h3><p class=\"description\" data-maxlength=\"210\">Conecte-se com nossos especialistas e leia as \u00faltimas percep\u00e7\u00f5es do setor em nossa p\u00e1gina dedicada no LinkedIn<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" href=\"https:\/\/www.linkedin.com\/showcase\/capgemini-consumer-goods-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Siga nossa p\u00e1gina sobre Participe da conversa no LinkedIn\" title=\"Opens in a new window\" data-maxlength=\"24\" tabindex=\"0\"> Siga nossa p\u00e1gina <\/a><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"partner-heading\">Parceiros de tecnologia<\/h2><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/br-pt\/sobre-nos\/parceiros-de-tecnologia\/amazon-web-services\/\" class=\"partner-box-title\" aria-label=\"Desbloqueie o crescimento sustent\u00e1vel e a vantagem por meio da inova\u00e7\u00e3o escal\u00e1vel em nuvem.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/10\/aws1.png?w=350&#038;quality=70\" alt=\"AWS LOGO - Parceiros de tecnologia Capgemini\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/11\/Partners-AWS.png?w=350&#038;quality=70\" alt=\"AWS LOGO - Parceiros de tecnologia Capgemini\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/br-pt\/sobre-nos\/parceiros-de-tecnologia\/google-cloud\/\" class=\"partner-box-title\" aria-label=\"Liberte o que \u00e9 poss\u00edvel. Inovar para crescer e reinventar os seus modelos de neg\u00f3cio.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/lockup_GoogleCloud_FullColor.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/11\/Partners-GoogleCloud.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/br-pt\/sobre-nos\/parceiros-de-tecnologia\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Trabalhando juntos para impulsionar o valor dos neg\u00f3cios com solu\u00e7\u00f5es baseadas na nuvem.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2021\/04\/microsoft.png?w=350&#038;quality=70\" alt=\"Parceiro Microsoft\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-microsoft.png?w=350&#038;quality=70\" alt=\"Parceiro Microsoft\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/br-pt\/sobre-nos\/parceiros-de-tecnologia\/salesforce\/\" class=\"partner-box-title\" aria-label=\"Auxiliando marcas a oferecer experi\u00eancias personalizadas e memor\u00e1veis aos clientes.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2021\/04\/salesforce-1.png?w=350&#038;quality=70\" alt=\"parceiro Salesforce\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/11\/Partners-salesforce.png?w=350&#038;quality=70\" alt=\"parceiro Salesforce\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/br-pt\/sobre-nos\/parceiros-de-tecnologia\/sap\/\" class=\"partner-box-title\" aria-label=\"Desbloqueie o crescimento, a agilidade e o valor com um parceiro comprovado. + de 40 anos de SAP\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/01\/sap1.png?w=350&#038;quality=70\" alt=\"Logo SAP\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/11\/Partners-sap.png?w=350&#038;quality=70\" alt=\"Logo SAP\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":118,"featured_media":628684,"parent":628660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"0a05bd7e-d13d-4039-81cc-0153cdf2008a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[39],"content-group":[],"class_list":["post-628683","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ind\u00fastria de Produtos de Consumo - Consultoria e Transforma\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"A Capgemini ajuda as empresas de produtos de consumo a criar uma vis\u00e3o digital e um roteiro de transforma\u00e7\u00e3o \u00fanico. Saiba mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produtos de consumo\" \/>\n<meta property=\"og:description\" content=\"A Capgemini ajuda as empresas de produtos de consumo a criar uma vis\u00e3o digital e um roteiro de transforma\u00e7\u00e3o \u00fanico. Saiba mais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Brasil\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T13:27:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\",\"url\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\",\"name\":\"Ind\u00fastria de Produtos de Consumo - Consultoria e Transforma\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg\",\"datePublished\":\"2023-10-13T12:53:08+00:00\",\"dateModified\":\"2026-01-09T13:27:52+00:00\",\"description\":\"A Capgemini ajuda as empresas de produtos de consumo a criar uma vis\u00e3o digital e um roteiro de transforma\u00e7\u00e3o \u00fanico. Saiba mais.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/br-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ind\u00fastrias\",\"item\":\"https:\/\/www.capgemini.com\/br-pt\/industrias\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Produtos de consumo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/br-pt\/#website\",\"url\":\"https:\/\/www.capgemini.com\/br-pt\/\",\"name\":\"Capgemini Brasil\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/br-pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ind\u00fastria de Produtos de Consumo - Consultoria e Transforma\u00e7\u00e3o","description":"A Capgemini ajuda as empresas de produtos de consumo a criar uma vis\u00e3o digital e um roteiro de transforma\u00e7\u00e3o \u00fanico. Saiba mais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/","og_locale":"pt_BR","og_type":"article","og_title":"Produtos de consumo","og_description":"A Capgemini ajuda as empresas de produtos de consumo a criar uma vis\u00e3o digital e um roteiro de transforma\u00e7\u00e3o \u00fanico. Saiba mais.","og_url":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/","og_site_name":"Capgemini Brasil","article_modified_time":"2026-01-09T13:27:52+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/","url":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/","name":"Ind\u00fastria de Produtos de Consumo - Consultoria e Transforma\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/www.capgemini.com\/br-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg","datePublished":"2023-10-13T12:53:08+00:00","dateModified":"2026-01-09T13:27:52+00:00","description":"A Capgemini ajuda as empresas de produtos de consumo a criar uma vis\u00e3o digital e um roteiro de transforma\u00e7\u00e3o \u00fanico. Saiba mais.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#primaryimage","url":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg","contentUrl":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/br-pt\/"},{"@type":"ListItem","position":2,"name":"Ind\u00fastrias","item":"https:\/\/www.capgemini.com\/br-pt\/industrias\/"},{"@type":"ListItem","position":3,"name":"Produtos de consumo"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/br-pt\/#website","url":"https:\/\/www.capgemini.com\/br-pt\/","name":"Capgemini Brasil","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/br-pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Produtos de consumo","url":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Brasil","logo":""},"keywords":[],"dateCreated":"2023-10-13T12:53:08Z","datePublished":"2023-10-13T12:53:08Z","dateModified":"2026-01-09T13:27:52Z"},"rendered":"<meta name=\"parsely-title\" content=\"Produtos de consumo\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/br-pt\/industrias\/produtos-de-consumo\/\" \/>\n<meta name=\"parsely-type\" content=\"index\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-10-13T12:53:08Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/10\/Capgemini_Industries_Consumer-Products.jpg","featured_image_alt":"","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Brasil","distributor_original_site_url":"https:\/\/www.capgemini.com\/br-pt","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/pages\/628683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/comments?post=628683"}],"version-history":[{"count":20,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/pages\/628683\/revisions"}],"predecessor-version":[{"id":645540,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/pages\/628683\/revisions\/645540"}],"up":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/pages\/628660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/media\/628684"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/media?parent=628683"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/brand?post=628683"},{"taxonomy":"partner_type","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/partner_type?post=628683"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/service?post=628683"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/industry?post=628683"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/partners?post=628683"},{"taxonomy":"page-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/page-type?post=628683"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/br-pt\/wp-json\/wp\/v2\/content-group?post=628683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}