{"id":649049,"date":"2026-09-02T19:05:03","date_gmt":"2026-09-02T19:05:03","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=event&#038;p=649049"},"modified":"2026-09-16T13:08:26","modified_gmt":"2026-09-16T13:08:26","slug":"conarec-2026","status":"publish","type":"event","link":"https:\/\/www.capgemini.com\/br-pt\/event\/conarec-2026\/","title":{"rendered":"CONAREC 2026\u00a0"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/09\/banner_conarec2026.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 52%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Event<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\"><strong>CONAREC 2026<\/strong><\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=event&amp;p=1018352\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=event&amp;p=1018352\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\">23 e 24 de Setembro<br>Transamerica Expo Center \u2013 S\u00e3o Paulo, SP<\/p>\n\n\n\n<h2 id=\"h-cada-interacao-gera-valor-quando-vira-acao\" class=\"wp-block-heading\">Cada intera\u00e7\u00e3o gera valor quando vira a\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A experi\u00eancia do cliente est\u00e1 passando por uma transforma\u00e7\u00e3o profunda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ascens\u00e3o da Intelig\u00eancia Artificial est\u00e1 redefinindo a forma como as pessoas se relacionam com empresas, marcas e servi\u00e7os. Mas o verdadeiro diferencial n\u00e3o est\u00e1 apenas na tecnologia. Est\u00e1 na capacidade de combinar intelig\u00eancia humana, IA, dados e opera\u00e7\u00e3o para transformar intera\u00e7\u00f5es em resultados concretos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No CONAREC 2026, a Capgemini convida voc\u00ea a explorar essa nova realidade e descobrir como empresas l\u00edderes est\u00e3o criando experi\u00eancias mais inteligentes, relevantes e orientadas \u00e0 a\u00e7\u00e3o.<\/p>\n\n\n\n<h2 id=\"h-uma-pequena-amostra-do-potencial-da-ia-agentica-para-transformar-o-atendimento-nbsp-nbsp\" class=\"wp-block-heading\"><strong>Uma pequena amostra do potencial da IA ag\u00eantica para transformar o atendimento.&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-uma-pequena-amostra-do-potencial-da-ia-agentica-para-transformar-o-atendimento-ja-imaginou-poder-ligar-para-a-central-de-reservas-de-uma-companhia-aerea-e-fazer-alteracoes-no-seu-voo-reserva-de-assentos-tudo-de-maneira-rapida-e-pratica-e-descobrir-que-toda-a-interacao-assim-como-as-acoes-geradas-foram-conduzidas-por-uma-ia-autonoma-isso-tudo-com-a-mesma-naturalidade-da-interacao-com-um-atendente-humano\">J\u00e1 imaginou poder ligar para a central de reservas de uma companhia a\u00e9rea e fazer altera\u00e7\u00f5es no seu voo, reserva de assentos, tudo de maneira r\u00e1pida e pr\u00e1tica, e descobrir que toda a intera\u00e7\u00e3o assim como as a\u00e7\u00f5es geradas foram conduzidas por uma IA aut\u00f4noma? Isso tudo com a mesma naturalidade da intera\u00e7\u00e3o com um atendente humano! &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-uma-pequena-amostra-do-potencial-da-ia-agentica-para-transformar-o-atendimento-ja-imaginou-poder-ligar-para-a-central-de-reservas-de-uma-companhia-aerea-e-fazer-alteracoes-no-seu-voo-reserva-de-assentos-tudo-de-maneira-rapida-e-pratica-e-descobrir-que-toda-a-interacao-assim-como-as-acoes-geradas-foram-conduzidas-por-uma-ia-autonoma-isso-tudo-com-a-mesma-naturalidade-da-interacao-com-um-atendente-humano\">Pois \u00e9 isso que a Capgemini, em parceria com a Genesys, vai mostrar que \u00e9 j\u00e1 \u00e9 poss\u00edvel tornar real. Visite nosso estande e venha experimentar essa ativa\u00e7\u00e3o para entender um pouco do potencial de transforma\u00e7\u00e3o que podemos trazer para seu atendimento.<\/p>\n\n\n\n<h2 id=\"h-capgemini-no-palco\" class=\"wp-block-heading\"><strong>Capgemini no Palco<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-capgemini-no-palco-a-medida-que-a-inteligencia-artificial-assume-um-papel-cada-vez-mais-estrategico-nas-organizacoes-surge-uma-questao-fundamental-como-equilibrar-automacao-eficiencia-e-escala-sem-perder-a-empatia-a-confianca-e-a-conexao-humana-que-definem-grandes-experiencias\">\u00c0 medida que a Intelig\u00eancia Artificial assume um papel cada vez mais estrat\u00e9gico nas organiza\u00e7\u00f5es, surge uma quest\u00e3o fundamental: como equilibrar automa\u00e7\u00e3o, efici\u00eancia e escala sem perder a empatia, a confian\u00e7a e a conex\u00e3o humana que definem grandes experi\u00eancias?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-capgemini-no-palco\">Esse ser\u00e1 o tema do painel moderado pela Natalia Zimerfeld, CMO da Capgemini Brasil durante o CONAREC 2026.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-capgemini-no-palco\">\ud83d\udcc5 <strong>23 de setembro<\/strong>&nbsp;<br>\ud83d\udd5c <strong>13h30 \u00e0s 14h30<\/strong>&nbsp;<br>\ud83d\udccd <strong>Arena 1<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-capgemini-no-palco\">A sess\u00e3o reunir\u00e1 l\u00edderes de algumas das organiza\u00e7\u00f5es mais inovadoras do pa\u00eds para discutir como a IA est\u00e1 transformando a maneira como empresas se relacionam com seus clientes, tomam decis\u00f5es e geram valor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-capgemini-no-palco\"><strong>Participantes confirmados:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gabriel Loures, CEO do M\u00e9liuz&nbsp;<\/li>\n\n\n\n<li>Lorice Scalise, Presidente da Roche Farma Brasil&nbsp;<\/li>\n\n\n\n<li>Guillermo Formigoni, CEO do Rappi&nbsp;<\/li>\n\n\n\n<li>\u00c2ngela Assis, CEO da Brasilprev&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No mesmo dia, Luciana Bordini, Diretora de \u201cIntelligent Customer Operations\u201d da Capgemini Brasil, sobe ao palco ao lado de Alexandre Faller \u2013 Superintendente Senior de TI da Bradesco Seguros para discutirem a fundo como acontece a jornada da IA no Atendimento da Bradesco Seguros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Do Clique ao Cuidado: A Jornada da IA no Atendimento da Bradesco Seguros&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc5 <strong>23 de setembro<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd5c <strong>12h00<\/strong><\/p>\n\n\n\n<h2 id=\"h-capgemini-genesys\" class=\"wp-block-heading\"><strong>Capgemini + Genesys<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-capgemini-genesys-em-parceria-com-a-genesys-a-capgemini-demonstra-como-a-combinacao-de-ia-dados-crm-e-experience-orchestration-transforma-jornadas-de-atendimento-em-experiencias-mais-inteligentes-e-conectadas-no-conarec-2026-essa-visao-ganha-vida-em-uma-demonstracao-pratica-que-mostra-como-cada-interacao-pode-gerar-resultados-concretos-quando-e-convertida-em-acao\">Em parceria com a Genesys, a Capgemini demonstra como a combina\u00e7\u00e3o de IA, dados, CRM e Experience Orchestration transforma jornadas de atendimento em experi\u00eancias mais inteligentes e conectadas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-capgemini-genesys-em-parceria-com-a-genesys-a-capgemini-demonstra-como-a-combinacao-de-ia-dados-crm-e-experience-orchestration-transforma-jornadas-de-atendimento-em-experiencias-mais-inteligentes-e-conectadas-no-conarec-2026-essa-visao-ganha-vida-em-uma-demonstracao-pratica-que-mostra-como-cada-interacao-pode-gerar-resultados-concretos-quando-e-convertida-em-acao\">No CONAREC 2026, essa vis\u00e3o ganha vida em uma demonstra\u00e7\u00e3o pr\u00e1tica que mostra como cada intera\u00e7\u00e3o pode gerar resultados concretos quando \u00e9 convertida em a\u00e7\u00e3o.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/reimaginando-a-experiencia-do-cliente-liderada-por-humanos-impulsionada-por-ia\/\" aria-label=\"Leia mais sobre Reimaginando a Experi\u00eancia do Cliente: liderada por humanos, impulsionada por IA\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:88% 42%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/reimaginando-a-experiencia-do-cliente-liderada-por-humanos-impulsionada-por-ia\/\" aria-label=\"Reimaginando a Experi\u00eancia do Cliente: liderada por humanos, impulsionada por IA\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\"><strong>Reimaginando a Experi\u00eancia do Cliente: liderada por humanos, impulsionada por IA<\/strong><\/h3><\/a><p class=\"box-text\" data-maxlength=\"\"><div class=\"OutlineElement Ltr SCXW89399738 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif; font-size: 12px; letter-spacing: normal;\"><p class=\"Paragraph SCXW89399738 BCX0\" paraid=\"1609700503\" paraeid=\"{78834939-bb85-4ee4-b10f-c2d13692ae86}{218}\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: auto 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent;\">A IA est\u00e1 redefinindo a experi\u00eancia do cliente e abrindo novas oportunidades para as empresas.<br>O estudo do <strong>Capgemini Research Institute<\/strong> mostra como a Intelig\u00eancia Artificial pode ampliar a personaliza\u00e7\u00e3o, aumentar a efici\u00eancia e fortalecer rela\u00e7\u00f5es com clientes, preservando o papel humano na constru\u00e7\u00e3o de confian\u00e7a e conex\u00e3o.<\/p><\/div><\/p><div class=\"box-bottom\"><a aria-label=\"Leia mais sobre Reimaginando a Experi\u00eancia do Cliente: liderada por humanos, impulsionada por IA\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.capgemini.com\/br-pt\/insights\/biblioteca-de-pesquisas\/reimaginando-a-experiencia-do-cliente-liderada-por-humanos-impulsionada-por-ia\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">CONFIRA O ESTUDO<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h2 id=\"h-da-visao-a-pratica\" class=\"wp-block-heading\"><strong>Da vis\u00e3o \u00e0 pr\u00e1tica<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Capgemini j\u00e1 lidera essa transforma\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em parceria com a Salesforce, a Capgemini apoiou o Aeroporto de Heathrow em sua evolu\u00e7\u00e3o digital, desenvolvendo uma experi\u00eancia mais conectada, intuitiva e centrada nas necessidades dos passageiros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto contribuiu para criar jornadas digitais mais integradas, fortalecendo o relacionamento com milh\u00f5es de viajantes e demonstrando como tecnologia, dados e experi\u00eancia podem trabalhar juntos para gerar impacto real.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O case mostra como organiza\u00e7\u00f5es podem transformar intera\u00e7\u00f5es em experi\u00eancias mais relevantes, conectadas e eficientes, colocando em pr\u00e1tica os conceitos que est\u00e3o moldando o futuro do Customer Experience.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\" id=\"https:\/\/www.capgemini.com\/br-pt\/noticias\/historias-de-clientes\/impulsionando-a-evolucao-da-experiencia-digital-do-cliente-do-aeroporto-de-heathrow-usando-salesforce\/-\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/br-pt\/noticias\/historias-de-clientes\/impulsionando-a-evolucao-da-experiencia-digital-do-cliente-do-aeroporto-de-heathrow-usando-salesforce\/\">LEIA MAIS SOBRE ESSE CASO DE SUCESSO<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Cada intera\u00e7\u00e3o gera valor quando vira a\u00e7\u00e3o<\/p>\n<p>A experi\u00eancia do cliente est\u00e1 passando por uma transforma\u00e7\u00e3o profunda.<\/p>\n<p>A ascens\u00e3o da Intelig\u00eancia Artificial est\u00e1 redefinindo a forma como as pessoas se relacionam com empresas, marcas e servi\u00e7os. Mas o verdadeiro diferencial n\u00e3o est\u00e1 apenas na tecnologia. 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