{"id":647156,"date":"2026-04-17T14:47:50","date_gmt":"2026-04-17T14:47:50","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=client-story&#038;p=647156"},"modified":"2026-04-20T14:51:04","modified_gmt":"2026-04-20T14:51:04","slug":"grupo-volkswagen-e-capgemini-impulsionam-transformacao-em-larga-escala-de-crm-com-uma-plataforma-salesforce-omnichannel","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/br-pt\/noticias\/historias-de-clientes\/grupo-volkswagen-e-capgemini-impulsionam-transformacao-em-larga-escala-de-crm-com-uma-plataforma-salesforce-omnichannel\/","title":{"rendered":"Grupo Volkswagen e Capgemini impulsionam transforma\u00e7\u00e3o em larga escala de CRM com uma plataforma Salesforce omnichannel."},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/VW_Cariad_web_banner_image.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Hist\u00f3ria do cliente<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">O Grupo Volkswagen e a Capgemini impulsionam uma transforma\u00e7\u00e3o em larga escala de CRM com uma plataforma Salesforce omnichannel.<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Volkswagen-Group-CARIA-client-story-case-study.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the case study<\/span><span class=\"type\">2 MB pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: Volkswagen Group\/CARIAD<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: Germany\/Global<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Industry: Automotive<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/news\/client-stories\/volkswagen-group-and-capgemini-drive-large-scale-crm-transformation-with-an-omnichannel-salesforce-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/news\/client-stories\/volkswagen-group-and-capgemini-drive-large-scale-crm-transformation-with-an-omnichannel-salesforce-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abre em uma nova janela\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">A Capgemini apoiou a VWG e a CARIAD para oferecer uma experi\u00eancia digital e integrada ao cliente, harmonizando sistemas de CRM divergentes e alinhando processos de neg\u00f3cios e t\u00e9cnicos entre os diferentes n\u00edveis de vendas.<\/h2><p class=\"intro-para-content\"><strong>Desafio do Cliente: <\/strong>O Grupo Volkswagen queria apoiar sua vis\u00e3o de transforma\u00e7\u00e3o digital unificando seus processos de CRM, derrubando barreiras locais de marcas e pa\u00edses, e fornecendo um modelo de CRM para suas subsidi\u00e1rias.<br><strong>Solu\u00e7\u00e3o: <\/strong>Em estreita parceria com a Capgemini, o Volkswagen Group (VWG) e sua software house CARIAD implementaram o ONE.CRM, um modelo global de CRM multi-nuvem e multi-marca para os mercados da VWG em todo o mundo, utilizando Salesforce e MuleSoft.<br><strong>Benef\u00edcios:<\/strong><\/p><ul class=\"box-list\"><li>Digitaliza\u00e7\u00e3o e padroniza\u00e7\u00e3o da intera\u00e7\u00e3o com o cliente para Marketing, Vendas e Atendimento<\/li><li>Vis\u00e3o de 360 graus da jornada do cliente com gerenciamento de campanhas, leads e servi\u00e7os<\/li><li>Atividades de marketing e alcance ao cliente mais eficazes e maior visibilidade sobre o desempenho das campanhas<\/li><li>Padroniza\u00e7\u00e3o com flexibilidade para adapta\u00e7\u00f5es espec\u00edficas do mercado local<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Assista ao v\u00eddeo<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"se\u00e7\u00e3o de v\u00eddeo\" src=\"https:\/\/www.youtube.com\/embed\/ebN9bwQbgjY?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>A ind\u00fastria automotiva est\u00e1 passando por uma grande transforma\u00e7\u00e3o e as expectativas em evolu\u00e7\u00e3o dos clientes est\u00e3o impulsionando uma parte significativa da mudan\u00e7a. Durante d\u00e9cadas, o produto f\u00edsico foi o foco principal tanto para os fabricantes quanto para os clientes. No entanto, cada vez mais, a jornada online e offline para comprar ou alugar um carro, assim como a experi\u00eancia digital dentro do carro, tornaram-se t\u00e3o importantes quanto o pr\u00f3prio carro. Reconhecendo essa mudan\u00e7a, o Volkswagen Group (VWG) se prop\u00f4s a transformar suas capacidades de CRM com o objetivo de proporcionar uma jornada do cliente satisfat\u00f3ria, do in\u00edcio ao fim, em todos os pontos de contato. Como parte dessa iniciativa, o fabricante automotivo global planejou substituir seu sistema de CRM existente por uma solu\u00e7\u00e3o em nuvem Salesforce de \u00faltima gera\u00e7\u00e3o.<\/p>\n\n\n\n<p>Anteriormente, m\u00faltiplos sistemas desempenhavam um papel nos processos de vendas e relacionamento com clientes da VWG, que tamb\u00e9m eram excessivamente dependentes de trabalho manual. Atrav\u00e9s desta iniciativa, a organiza\u00e7\u00e3o imaginou um novo sistema no qual seus representantes se beneficiassem de um novo conjunto de ferramentas e automa\u00e7\u00e3o que criasse uma vis\u00e3o de 360 graus de seus clientes e lhes permitisse oferecer uma jornada mais personalizada. Para garantir a conclus\u00e3o bem-sucedida do projeto, a VWG decidiu envolver a Capgemini como parceira estrat\u00e9gica de consultoria e implementa\u00e7\u00e3o para fornecer um modelo central de solu\u00e7\u00e3o CRM global, que pudesse ser implementado facilmente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-entregando-uma-plataforma-de-crm-consolidada\"><strong>Entregando uma plataforma de CRM consolidada<\/strong><\/h2>\n\n\n\n<p>Juntas, VWG e Capgemini come\u00e7aram definindo uma nova estrat\u00e9gia de gerenciamento de relacionamento com o cliente (CRM).<\/p>\n\n\n\n<p>O template inicial foi baseado no Scaled Agile Framework (SAFe) e foi projetado para guiar e apoiar o esfor\u00e7o de uma perspectiva estrat\u00e9gica para os tr\u00eas mercados iniciais nos quais a solu\u00e7\u00e3o seria implantada. \u00c9 importante ressaltar que esfor\u00e7os foram feitos nesta fase para garantir que o framework pudesse ser escalado e adaptado \u00e0 medida que o projeto se expandisse para regi\u00f5es adicionais. <\/p>\n\n\n\n<p>Enquanto essa estrutura e um MVP da plataforma foram desenvolvidos para uma das marcas da VWG em tr\u00eas regi\u00f5es iniciais, os parceiros come\u00e7aram a revisar os sistemas existentes e os processos de CRM. Em seguida, eles alinharam os requisitos funcionais com as capacidades e melhores pr\u00e1ticas oferecidas pelo sistema Salesforce CRM, visando a escalabilidade futura. Isso permitiu que os parceiros desenvolvessem uma compreens\u00e3o m\u00fatua dos desafios que enfrentariam ao buscar a transforma\u00e7\u00e3o, bem como os principais objetivos que o projeto precisaria cumprir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_1.jpg?w=960\" alt=\"\" class=\"wp-image-647157\" srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_1.jpg 8012w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_1.jpg?resize=300,200 300w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_1.jpg?resize=768,512 768w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_1.jpg?resize=1024,683 1024w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_1.jpg?resize=1536,1025 1536w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_1.jpg?resize=2048,1366 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ao desenvolver uma abordagem mutuamente determinada para o projeto, a VWG e a Capgemini garantiram que o projeto entregaria os n\u00edveis desejados de automa\u00e7\u00e3o enquanto integravam os sistemas de CRM. Uma vez que os parceiros tinham um plano de transforma\u00e7\u00e3o em vigor, eles implementaram uma cole\u00e7\u00e3o de tecnologias Salesforce e MuleSoft para transformar sua vis\u00e3o em realidade. Durante esse per\u00edodo, a Capgemini apoiou o desenvolvimento enquanto tamb\u00e9m orientava o processo pelo qual seria levado ao mercado.<\/p>\n\n\n\n<p>O uso do Salesforce Sales Cloud ampliou a capacidade da empresa de atrair novos clientes ao capturar, qualificar e direcionar as consultas de consumidores potenciais, enquanto expandia as capacidades de relat\u00f3rios e o atendimento p\u00f3s-venda. Enquanto isso, o Salesforce Marketing Cloud forneceu aos gerentes de campanha novas ferramentas para desenvolver e lan\u00e7ar conte\u00fados de marketing mais direcionados, incluindo tanto abordagens manuais quanto automatizadas.<\/p>\n\n\n\n<p>Al\u00e9m disso, a solu\u00e7\u00e3o ampliou a capacidade da VWG de acompanhar o desempenho das campanhas, o que, por sua vez, proporcionou maior clareza sobre o que os clientes se engajaram e o que n\u00e3o os atraiu. Como o terceiro elemento da plataforma, o Salesforce Service Cloud ofereceu processos de gerenciamento de solicita\u00e7\u00f5es e reclama\u00e7\u00f5es de ponta a ponta para garantir que, quando os clientes entrassem em contato, recebessem rapidamente respostas satisfat\u00f3rias. A solu\u00e7\u00e3o foi ainda ampliada pela integra\u00e7\u00e3o de concession\u00e1rias B2B e funcionalidades de vendas diretas para OEMs. Enquanto isso, v\u00e1rias funcionalidades B2B e B2C foram lan\u00e7adas em m\u00faltiplos pa\u00edses em tr\u00eas continentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-um-futuro-mais-flexivel-para-o-engajamento-do-cliente\"><strong>Um futuro mais flex\u00edvel para o engajamento do cliente<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"681\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_2.jpg?w=960\" alt=\"\" class=\"wp-image-647158\" style=\"width:509px;height:auto\" srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_2.jpg 4064w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_2.jpg?resize=300,200 300w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_2.jpg?resize=768,511 768w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_2.jpg?resize=1024,681 1024w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_2.jpg?resize=1536,1022 1536w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2025\/03\/VW_Cariad_web_image_2.jpg?resize=2048,1363 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Em combina\u00e7\u00e3o com o Mulesoft, essa solu\u00e7\u00e3o da Salesforce permitiu que a equipe do projeto constru\u00edsse uma nova abordagem de CRM que oferece aos clientes uma experi\u00eancia personalizada e completa. Os representantes da VWG podem entender mais facilmente os interesses e expectativas dos consumidores com os quais se comunicam, garantindo que os contatos resultem em desfechos mais satisfat\u00f3rios para todas as partes.<\/p>\n\n\n\n<p>Al\u00e9m disso, a plataforma oferece uma verdadeira base omnichannel, garantindo maior flexibilidade. Os representantes s\u00e3o treinados para usar a plataforma e capacitados por meio de v\u00e1rias ferramentas de suporte \u00e0 transforma\u00e7\u00e3o. Uma iniciativa de gest\u00e3o de mudan\u00e7as acompanhada fortaleceu as capacidades e processos existentes, enquanto guiava a VWG com seguran\u00e7a durante a transi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Com a plataforma Salesforce, a VWG tem uma solu\u00e7\u00e3o que pode ser escalada para apoiar as ambi\u00e7\u00f5es futuras do Grupo. Experi\u00eancias digitais personalizadas atendem \u00e0s expectativas dos clientes e oferecem a flexibilidade de se adaptar caso a caso. Ao fornecer aos funcion\u00e1rios novas ferramentas e automa\u00e7\u00e3o estrat\u00e9gica, a VWG facilitou a adapta\u00e7\u00e3o de sua abordagem de CRM com base em dados de clientes em tempo real, ao mesmo tempo em que simplificou relat\u00f3rios e pain\u00e9is, tudo isso contribuindo para uma melhor experi\u00eancia do funcion\u00e1rio. Por fim, gerentes de lan\u00e7amento especializados garantem que o mercado e o OEM cumpram as expectativas, tanto do ponto de vista t\u00e9cnico quanto comercial. Isso se transformou em suporte p\u00f3s-lan\u00e7amento para marcas e mercados, garantindo o desenvolvimento cont\u00ednuo e o uso da solu\u00e7\u00e3o.<\/p>\n\n\n\n<p>Ap\u00f3s o sucesso deste projeto, a VWG continuar\u00e1 a explorar oportunidades inovadoras para oferecer uma experi\u00eancia superior ao cliente com base em tecnologia digital e engajamento omnicanal.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSim, a Capgemini \u00e9 o parceiro certo. E a Capgemini nos ajudou a reunir as partes interessadas das diferentes entidades para realmente acreditar no ONE.CRM como um \u00fanico projeto, para acreditar em um \u00fanico processo.\u201d<\/p>\n<cite>Michael Lamm, Gerente de Solu\u00e7\u00f5es ONE.CRM, CARIAD<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Hist\u00f3rias de Clientes<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/mobilize-improves-automotive-sustainability-with-a-compact-electric-connected-and-shared-micro-vehicle\/\" aria-label=\"A Mobilize melhora a sustentabilidade automotiva com um micro-ve\u00edculo compacto, el\u00e9trico, conectado e compartilhado.\"  tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Renault-Mobilize-client-story-web-banner.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Renault-Mobilize-client-story-web-banner.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Renault-Mobilize-client-story-web-banner.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/10\/Renault-Mobilize-client-story-web-banner.png\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Automotivo<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/client-stories\/mobilize-improves-automotive-sustainability-with-a-compact-electric-connected-and-shared-micro-vehicle\/\" aria-label=\"A Mobilize melhora a sustentabilidade automotiva com um micro-ve\u00edculo compacto, el\u00e9trico, conectado e compartilhado.\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">A Mobilize melhora a sustentabilidade automotiva com um micro-ve\u00edculo compacto, el\u00e9trico, conectado e compartilhado.<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/opmobility-expands-software-innovation-for-mobility\/\"  aria-label=\"OPmobility expande a inova\u00e7\u00e3o em software para mobilidade\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/Plastic-Omnium-client-story-web-banner.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/Plastic-Omnium-client-story-web-banner.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/Plastic-Omnium-client-story-web-banner.jpg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/Plastic-Omnium-client-story-web-banner.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Automotivo<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/client-stories\/opmobility-expands-software-innovation-for-mobility\/\"  aria-label=\"OPmobility expande a inova\u00e7\u00e3o em software para mobilidade\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">OPmobility expande a inova\u00e7\u00e3o em software para mobilidade<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/client-stories\/capgemini-takes-logistics-solution-provider-to-next-level\/\"  aria-label=\"A Capgemini leva o provedor de solu\u00e7\u00f5es log\u00edsticas para o pr\u00f3ximo n\u00edvel\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/HOYER-client-story-web-page-banner.webp?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/HOYER-client-story-web-page-banner.webp?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/HOYER-client-story-web-page-banner.webp?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/HOYER-client-story-web-page-banner.webp\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Experi\u00eancia do cliente<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/client-stories\/capgemini-takes-logistics-solution-provider-to-next-level\/\"  aria-label=\"A Capgemini leva o provedor de solu\u00e7\u00f5es log\u00edsticas para o pr\u00f3ximo n\u00edvel\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">A Capgemini leva o provedor de solu\u00e7\u00f5es log\u00edsticas para o pr\u00f3ximo n\u00edvel<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/section>\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader b930d24d-fb9d-4d48-858f-42c269564203\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Automotivo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAutomotivo\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Mudan\u00e7as no comportamento e nas expectativas dos clientes, novas regulamenta\u00e7\u00f5es, digitaliza\u00e7\u00e3o e sustentabilidade introduziram novas prioridades.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMudan\u00e7as no comportamento e nas expectativas dos clientes, novas regulamenta\u00e7\u00f5es, digitaliza\u00e7\u00e3o e sustentabilidade introduziram novas prioridades.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Leia mais sobre Automotivo\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"0\" href=\"https:\/\/www.capgemini.com\/br-pt\/industrias\/automotivo\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tLeia mais\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descubra como a Volkswagen e a Capgemini implementaram o Salesforce omnichannel para transformar a experi\u00eancia do 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