{"id":630858,"date":"2023-11-21T14:12:25","date_gmt":"2023-11-21T14:12:25","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=client-story&#038;p=630858"},"modified":"2025-04-03T01:21:07","modified_gmt":"2025-04-03T01:21:07","slug":"electrolux","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/br-pt\/noticias\/historias-de-clientes\/electrolux\/","title":{"rendered":"Case Electrolux"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/header.jpg\" class=\"header-img header-img-d\" alt=\"case Eletrolux header\" style=\"object-fit:cover;object-position:48% 49%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Hist\u00f3ria de cliente<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\"><br><br>A transforma\u00e7\u00e3o do mapeamento de dados aproxima electrolux de seus consumidores e aumenta suas m\u00e9tricas de satisfa\u00e7\u00e3o<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Whitepaper-Electrolux.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abre em uma nova janela\"><span>Baixe o whitepaper<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper blueColor\"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Cliente: Electrolux<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Regi\u00e3o: Am\u00e9rica do Sul<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Ind\u00fastria: Fabricante de Eletrodom\u00e9sticos<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Data de Lan\u00e7amento: Janeiro\/2024<\/p>\n\n\n\n<p>Porta-vozes: <strong>Fabio Akel<\/strong>, Gerente de Marketing para Experi\u00eancia do Consumidor no Electrolux Group Am\u00e9rica Latina e <strong>Gabriel Gomes<\/strong>, Diretor de Direct to Consumer (D2C) para o Electrolux Group Am\u00e9rica Latina<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-parceria-entre-capgemini-e-electrolux-transformou-a-jornada-do-cliente-ao-proporcionar-uma-visao-completa-dos-dados-de-seus-canais-digitais-resultando-em-posicoes-de-destaque-nos-rankings-nps-do-mercado\">A parceria entre Capgemini e Electrolux transformou a jornada do cliente ao proporcionar uma vis\u00e3o completa dos dados de seus canais digitais, resultando em posi\u00e7\u00f5es de destaque nos Rankings NPS do mercado.<\/h3>\n\n\n\n<p>A evolu\u00e7\u00e3o da tecnologia e das necessidades e exig\u00eancias das pessoas redefiniram as prioridades da Electrolux, que buscou viabilizar uma estrutura eficaz de vendas diretas ao consumidor (D2C).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite>&#8220;Isso mobilizou a empresa a aperfei\u00e7oar o mapeamento da jornada de compra do cliente, desde sua capacidade de coleta de dados at\u00e9 a an\u00e1lise e gera\u00e7\u00e3o de melhorias cont\u00ednuas. Al\u00e9m de conhecer melhor os desejos e inten\u00e7\u00f5es de seus consumidores, a empresa brasileira conquistou&nbsp;uma das primeiras posi\u00e7\u00f5es nos rankings de NPS&nbsp;do mercado.&#8221;<\/cite><\/blockquote>\n\n\n\n<p>Fabio Akel &#8211; Gerente de Marketing para Experi\u00eancia do Consumidor no Electrolux Group Am\u00e9rica Latina<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mais que um provedor de tecnologia, um parceiro de<\/strong> transforma\u00e7\u00e3o de neg\u00f3cios<\/h4>\n\n\n\n<p>A Capgemini Brasil apoiou a organiza\u00e7\u00e3o na condu\u00e7\u00e3o de um intenso processo de transforma\u00e7\u00e3o do uso de dados e gera\u00e7\u00e3o de insights, contando com a <strong>plataforma Qualtrics<\/strong>, o que alavancou mudan\u00e7as ousadas em sua cultura, estruturas, indicadores e modelo de tomada de decis\u00e3o. O resultado? <mark style=\"background-color:#8ed1fc\" class=\"has-inline-color\">O projeto j\u00e1 \u00e9 refer\u00eancia para as demais empresas do Grupo Electrolux!<\/mark><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-\"><\/h5>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1420\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Electrolux-case.png?w=750\" alt=\"\" class=\"wp-image-630955 size-full\" srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Electrolux-case.png 1040w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Electrolux-case.png?resize=220,300 220w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Electrolux-case.png?resize=768,1049 768w, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Electrolux-case.png?resize=750,1024 750w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">Leia o whitepaper com detalhes do case Electrolux.<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/11\/Whitepaper-Electrolux.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Baixar Whitepaper<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conte com a Capgemini em sua acelera\u00e7\u00e3o digital!<\/h4>\n\n\n\n<p>Fale com nosso time e descubra como podemos ajudar voc\u00ea a acelerar a transforma\u00e7\u00e3o digital da sua empresa:<\/p>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_630948_1692868463\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_630948_5885_2166812148\" name=\"_mf_630948_5885\" placeholder=\"Seu nome\" required \/><label for=\"_mf_630948_5885_2166812148\" class=\"form-label\">Seu nome <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Seu nome n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_630948_6374_2986768556\" name=\"_mf_630948_6374\" placeholder=\"Seu sobrenome\" required \/><label for=\"_mf_630948_6374_2986768556\" class=\"form-label\">Seu sobrenome <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Seu sobrenome n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_630948_513_789535578\" name=\"_mf_630948_513\" placeholder=\"Cargo\" required><\/textarea><label for=\"_mf_630948_513_789535578\" class=\"form-label\">Cargo <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Cargo n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_630948_3873_3991733523\" name=\"_mf_630948_3873\" placeholder=\"Empresa\" required><\/textarea><label for=\"_mf_630948_3873_3991733523\" class=\"form-label\">Empresa <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Empresa n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_630948_832_3938908210\" name=\"_mf_630948_832\" placeholder=\"E-mail\" required \/><label for=\"_mf_630948_832_3938908210\" class=\"form-label\">E-mail <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">E-mail n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_630948_3768_4218356073\" name=\"_mf_630948_3768\" placeholder=\"Como podemos te ajudar? 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