{"id":1520,"date":"2023-01-17T13:01:00","date_gmt":"2023-01-17T13:01:00","guid":{"rendered":"https:\/\/www.capgemini.com\/br-pt\/?post_type=client-story&#038;p=1520"},"modified":"2025-10-28T11:33:33","modified_gmt":"2025-10-28T11:33:33","slug":"drogaria-araujo","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/br-pt\/noticias\/historias-de-clientes\/drogaria-araujo\/","title":{"rendered":"Drogaria Araujo"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/hero-drogaria-araujo-case.png\" class=\"header-img header-img-d\" alt=\"hero-drogaria-araujo-case\" style=\"object-fit:cover;object-position:56.00000000000001% 54%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Hist\u00f3ria de cliente<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Drogaria Araujo<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/Paper-Drogaria-Araujo-PT.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Baixe o White paper PT<\/span><span class=\"type\">11 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/Paper-Drogaria-Araujo-ENG-version.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Baixe o White paper ENG<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Cliente: Drogaria Araujo<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Regi\u00e3o: Brasil<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Setor: Farmac\u00eautica<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/br-pt\/?post_type=client-story&amp;p=1520\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=client-story&amp;p=1520&amp;text=Drogaria%20Araujo\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/br-pt\/?post_type=client-story&amp;p=1520&amp;text=Drogaria%20Araujo\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-araujo-investe-para-impulsionar-o-crescimento-e-o-foco-no-cliente\">Araujo investe para impulsionar o crescimento e o foco no cliente<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"540\" style=\"aspect-ratio: 960 \/ 540;\" width=\"960\" controls src=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2024\/01\/CAPGEMINI-e-Drogaria-Araujo-Backoffice-SAP.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-capgemini-implementa-o-sap-s-4hana-na-gigante-rede-farmaceutica-brasileira\">Capgemini implementa o SAP S\/4HANA na gigante rede farmac\u00eautica brasileira<\/h2>\n\n\n\n<p>A Drogaria Araujo \u00e9 a maior rede de farm\u00e1cias de Minas Gerais, com mais de um s\u00e9culo de hist\u00f3ria no varejo brasileiro e mais de 300 lojas em 50 cidades. A empresa foi pioneira ao se posicionar como uma drogaria que oferecia um mix de produtos de sa\u00fade, bem-estar e conveni\u00eancia.<\/p>\n\n\n\n<p>Os processos de frente de loja e os canais de vendas evolu\u00edam bem, mas os processos de backoffice estavam desatualizados e a empresa precisava de mais agilidade e novas funcionalidades. Os sistemas n\u00e3o suportavam mais o volume e a velocidade exigidos pela opera\u00e7\u00e3o, e isso estava se tornando um risco.<\/p>\n\n\n\n<p>Araujo escolheu a Capgemini como parceira devido \u00e0 sua experi\u00eancia com SAP S\/4HANA e expertise de mercado. Mesmo trabalhando virtualmente durante a pandemia, o go-live foi executado com alta qualidade e sem interromper o neg\u00f3cio da farm\u00e1cia 24 horas em qualquer canal.<\/p>\n\n\n\n<p>Leia como a Araujo obteve melhor acesso aos dados, automatizou processos manuais e simplificou aprova\u00e7\u00f5es, eliminando o papel. Resultando em flexibilidade e agilidade: solu\u00e7\u00f5es que garantem um backoffice saud\u00e1vel e capaz de crescer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e-nessa-parceria-temos-muito-trabalho-pela-frente\">E nessa parceria temos muito trabalho pela frente.<\/h2>\n\n\n\n<p>Tr\u00eas meses ap\u00f3s a implementa\u00e7\u00e3o, passamos tamb\u00e9m a dar suporte t\u00e9cnico e observar a evolu\u00e7\u00e3o do sistema, com o objetivo de extrair o melhor desempenho de sua nova estrutura de backoffice, mantendo um ciclo de melhoria cont\u00ednua.<\/p>\n\n\n\n<p>A Capgemini atuou com o Application Management Services (AMS) para solu\u00e7\u00f5es SAP, oferecendo a presta\u00e7\u00e3o de servi\u00e7os para esclarecimento de d\u00favidas, corre\u00e7\u00f5es e melhorias no ambiente SAP, embasando o desenvolvimento de novas funcionalidades que o neg\u00f3cio demanda.<\/p>\n\n\n\n<p>Este suporte \u00e0 plataforma SAP S\/4HANA traz redu\u00e7\u00e3o de custos e agilidade \u00e0 opera\u00e7\u00e3o, o que reflete na experi\u00eancia de compra dos clientes, foco principal da Araujo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/br-pt\/wp-content\/uploads\/sites\/12\/2023\/01\/Paper-Drogaria-Araujo-PT.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Baixe o white paper<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conte-com-a-capgemini-para-vitaminar-sua-aceleracao-digital\"><strong>Conte com a Capgemini para vitaminar sua acelera\u00e7\u00e3o digital!<\/strong><\/h2>\n\n\n\n<p><strong>Agende uma conversa com nosso time e descubra como podemos ajudar voc\u00ea a acelerar a transforma\u00e7\u00e3o digital da sua empresa:<\/strong><\/p>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_630948_3773889431\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_630948_5885_159714855\" name=\"_mf_630948_5885\" placeholder=\"Seu nome\" required \/><label for=\"_mf_630948_5885_159714855\" class=\"form-label\">Seu nome <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Seu nome n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_630948_6374_1125828324\" name=\"_mf_630948_6374\" placeholder=\"Seu sobrenome\" required \/><label for=\"_mf_630948_6374_1125828324\" class=\"form-label\">Seu sobrenome <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Seu sobrenome n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_630948_513_1879835499\" name=\"_mf_630948_513\" placeholder=\"Cargo\" required><\/textarea><label for=\"_mf_630948_513_1879835499\" class=\"form-label\">Cargo <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Cargo n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_630948_3873_1213617225\" name=\"_mf_630948_3873\" placeholder=\"Empresa\" required><\/textarea><label for=\"_mf_630948_3873_1213617225\" class=\"form-label\">Empresa <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Empresa n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_630948_832_2039305878\" name=\"_mf_630948_832\" placeholder=\"E-mail\" required \/><label for=\"_mf_630948_832_2039305878\" class=\"form-label\">E-mail <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">E-mail n\u00e3o \u00e9 v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_630948_3768_3121308107\" name=\"_mf_630948_3768\" placeholder=\"Como podemos te ajudar? 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Retornaremos em breve.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>Lamentamos, o envio do formul\u00e1rio falhou. Por favor, tente novamente.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG630948 = {\"630948\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Capgemini implementa o SAP S\/4HANA na gigante rede farmac\u00eautica brasileira Drogaria Araujo. 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