An insight into operating in the emerging markets

In this First Person Interview, Didier Bonnet, Vice President and Managing Director of Capgemini’s Global Telecom, Media & Entertainment Consulting Practice speaks with Dr. Saad Al Barrak, former Deputy Chairman and CEO of the Zain Group about the various facets of operating in the emerging markets and the impact the economic slowdown has had on business in these geographies.

Dr. Al Barrak led Zain in expanding its commercial presence to twenty-four countries across the Middle East and Africa and in this interview reviews the challenges and opportunities faced within these markets together with the strategy Zain adopted to be able to achieve its objective of being one of the world’s top ten mobile communications companies by the end of 2011.