Capgemini — A global playground of superior business performance
Largest software testing practice in the world; largest IT services and consulting company in Europe; largest dedicated SAS practice in the UK; most complete suite of SAP solutions globally; most stable performance across all outsourcing domains … It isn’t often that a single company has so many superlatives attached to it. And for Capgemini, one of the world’s foremost providers of consulting, technology, outsourcing, and local professional services, the list doesn’t end here.
Over the five decades since it was founded, Capgemini has successfully managed to maintain all these superlatives while managing a workforce of almost 145,000 people in over 40 countries. To expand into higher growth geographies and bolster service offerings, Capgemini has often followed the acquisition route. The latest acquisition being IGATE, a prominent US-listed technology and services company headquartered in New Jersey with 2014 revenues of $1.3 billion. Paul Hermelin, Chairman and CEO of the Capgemini Group, says “I believe that the consolidation of our industry is not yet complete. We have fi nancial clout that enables us to be ready to seize any opportunity that could strengthen our ambition, if the price is consistent with the value it brings.”
Strong cash position enables organic and inorganic growth, but requires financial discipline and operational agility
There isn’t a single business that has been able to progress without setting — and meeting — internal targets for itself. For Capgemini, these targets have been really high; one of the most important being strengthening its cash position. And, it is this strength that has opened up new vistas in its growth journey, both organic
Like any other multi-sector, multi-geography business conglomerate that engages in M&As, Capgemini too needed to standardize Finance & Accounting (F&A) operations across its numerous business units to meet cash flow targets. Immediate on the horizon were four imperatives to:
Standardize and automate the collections process
Improve the ‘Days Outstanding Receivables’ (DOR) in the organization; segment clients and have clear collection strategies for each segment
Improve visibility of the disputes solving process and enhance reporting
Contribute to spread cash awareness across the organization
Capgemini sought a solution that could address all these challenges, instill discipline in F&A, and make the collections process agile and more efficient.
Transforming Order-to-Cash (O2C)
Having successfully implemented WebCollect O2C Pro for multiple clients, Capgemini decided to ‘drink its own champagne’ to streamline and achieve operational efficiencies in the Accounts Receivable (AR) function. This meant transforming multiple aspects of the function, including the grade/structure, location mix, competency model, processes, governance and control measures, and the technology.
Capgemini’s proprietary Global Enterprise Model (GEM) emerged as the best choice for this transformation. GEM is a robust yet flexible transformation methodology that drives best practices while streamlining end-to-end processes in the areas of Finance and Accounting, procurement, supply chain, metering, and customer operations management. GEM includes the Global Process Model (GPM) that provides best-in-class processes to enable transition and deliver consistent high performance.
To support the Group’s cash flow agenda and our Group CFO, Aiman Ezzat’s objectives, WebCollect was rolled out in various geographies including France, Spain, Italy, Belgium, Netherlands, Germany, Brazil, Nordics, FS Global, United Kingdom, and USA.
Clients were segmented and collection strategies were attached to each segment. The solution was rolled out through four modules — Collections, Disputes, Light Users, and Reports. The Collections module involved proactive and reactive contact with the customer Accounts Payable department to ensure timely payment of invoices. The module prioritized collection based on existing customer segmentation and collection strategies. The Disputes team was responsible for research and identification of dispute reasons and recommendations with regards to resolution. The module provided a full, centralized visibility of disputes status and root cause analysis for non-payment. The Light Users module effectively integrated the Collection back office tasks with Front End customer-facing executives. The module gave light user access for engagement staff, providing real-time insight on account status. The Reports module allowed for transparent, predefined, and scheduled reporting, enabling real-time progress monitoring.
Results Count – Automated Collections Process Boosts Cash Flows, Reduces Bad-debt Write-offs, and Improves Decision Making
At Capgemini, WebCollect was first implemented in France, followed by the Nordics, Italy, and other geographies. The impact of implementing this industry-leading solution can be seen in various organizational aspects.
Automation boosts cash flows: Automating the AR and collections process has reduced the number of open AR positions by as much as 20%. This has resulted in an increase in organic free cash flow amounting to €668 million in one year.
Improved data visibility and KPIs: The solution offered cross-organization visibility to users, providing them with access in one view to multiple organizations. DOR improved for all regions where WebCollect was implemented with up to 10 days of reduction in the respective units.
Analytics-driven decisions to reduce bad debt write-offs: Segmentation of clients, a focused approach to data analytics and collection strategies based on different criteria improved transparency in collections and has reduced bad debt write-offs to a large extent.
Security and confidentiality of data: Password protection, limited access, secure data transfers, role-based profiling, efficient user access control, and encryption of payment-related correspondence ensured a high-level of security and confidentiality of client-related information.
Accurate cash forecasting: A greater understanding of clients’ payment culture enabled by the WebCollect implementation ensured an optimal level of cash forecast accuracy.