Sustainability Blog

Sustainability Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Engaging BRIC to inspire sustainabile solutions

Category : General

Political hesitance to pressuring the globes developing nations into raising environmental and labor standards has effectively smothered any real progress in setting targets in recent years. Preoccupied by cost and minimal regulation, the growth mechanism for these budding giants, the world has sat idly by while the developing countries have surpassed the economic epicenters.

One thing that should not be understated is that the effects of a "do-nothing" strategy will fall heaviest upon the developing world. As we have seen the anecdotal evidence in the African Horn, we can also look to the unsustainable agri-development that has led India's water table to sink. Major contributing factors to these crisis of vital resource shortage can be attributed to unsustainable development and unregulated use.

Understanding the concerns of the developing countries needs to be primary in the discourse. These countries, being run like well oiled (if not corrupt) machines, have a goal to continue the precipitous growth experienced recently. As rational human beings, we can look to history and contend that the colonial dinosaurs argueably contributed more to the damaging effects on local environments in these countries than any current policy could declare. However, the organic social momentum that has rocketed the corporate social and environmental responsibility to the forefront negates the argument that the unsustainable pace of growth must continue.

Limited resources for limited industries

Sadly, we live in a transitional phase between the technology of yesteryear (i.e. fossil fuel based economy, economies of grand scale, exploitation of unregulated labor and environments etc etc etc) and the transparent technology driven solutions of tomorrow.

This transitional phase may feel stagnant. ITS NOT. We live in remarkably fast paced times. Faster than any other period in history. Considering how the world, societies, language, technology, design, business, culture, economies and basic human interaction have developed over the previous 30 years, I think it is safe to say that the exponential nature of it all has concerned individuals itching for more progress.

Tech based solutions and a strong private/public commitment to evolving our environmental relationship will lead to humans averting an inevitable global-scale crisis. I am optimistic about that. However, we must remain vigilant and constantly prowl for innovation. Working together with our colleagues in the BRIC will inspire their own organic evolution and encourage sustainable development instead of a steep decline into environmental bankruptcy.

Encouraging the Rightshore Dialog

Capgemini prides itself on a balance of professional avice and professional support. Our solutions in innovation and transformation come with the competitive advantage that comes from the Rightshore® collaboration. Within Capgemini, it is a personal goal to develop a sincere network within the collaborative business experience. By having a dialog with our colleagues in the BRIC, a sharing of ideals and solutions becomes more fluid and we can only hope that that dialog travels up the lines to develop that private/public commitment to environmental responsibility.


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