Sustainability Blog

Sustainability Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Communicating Climate Change

Category : General

I’ve just finished reading a fascinating guide on the Psychology of Climate Change Communications written by the Centre for Research on Environmental Decisions at Columbia University. It argues that “in order for climate science information to be fully absorbed by audiences, it must be actively communicated with appropriate language, metaphor, and analogy; combined with narrative storytelling; made vivid through visual imagery and experiential scenarios; balanced with scientific information; and delivered by trusted messengers in group settings.”  Quite a tall order it would seem... By considering the psychology behind various communication pitfalls, it provides a useful aide memoire setting out 8 principles for effective climate change communication. 29th July 2010

About the author

James Robey
James Robey
Group Corporate Responsibility and Sustainability Director
1 Comment Leave a comment
it is good post thanks

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