So, Google takes another step towards its mission to ‘organise the world’s information and make it universally accessible and useful’ with the launch of Chrome – Google’s open source browser. For some, this is a flash back to the late 90’s browser wars of Netscape vs IE, where whole teams of IT strategists and advisors would painstakingly determine which approach was going to serve the organisation best. But taken in context of Google’s ongoing mission, it’s something really rather different. Here’s a little of what Google say about… ‘All of us at Google spend much of our time working inside a browser. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends -- all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build.’ Along with Android, Google is changing the game of personal computing by moving the user’s first point of information access and organisation away from the user interface of the computer or phone and toward the Internet access platform – ‘the browser’. If most of the useful information I want is on the Internet, it’s the Internet information access service I’m going to want to be really useful more than the desktop or phone device interface itself. Of course, the economic and business model that underpins Chrome is bang in Google’s sweet spot. And to my mind this is another indication that the 3 trends of 21st century business architecture seem to be holding true. A positive move for the global socio-technical environment and an intriguing development for the industry.