CTO Blog

CTO Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

I want a Consumer Strike

Category : Technology

I know SAP would not even dream of doing it. And when they do it anyway - sort of - they are not afraid for some well-camouflaged delay. And Apple surely won’t. You just go to your annual MacWorld conference and see what Steve Jobs has in store this time. That is just about everything you will get in terms of future plans, versions and road maps. Don't canibalise your business by flirting too soon with new versions or successors: the golden rule for any product company. But then Microsoft! We are still trying to get used to Vista, and Gates and Ballmer already start to talk Windows 7. And it is not that far too: we might have it in January 2010. Big companies such as GM are already considering to skip implementing the presumed obesity of Vista and go for its much more light weight and agile successor. I am quite sure that the announcements that we have seen from Microsoft last week are – well – not particularly helpful in stopping this looming business consumer strike. Then again, that is just what Microsoft may be aiming for: okay, okay, we got the message, you just don’t really like Vista. To be quite honest, we don’t either. But hold on, don’t go for open alternatives (or worse: go cool). We have something really special cooking for you. It is light weight, blistering fast and has a juicy multi-touch user-interface. Business buyers on strike, waiting for better times: sounds almost like a smart marketing strategy working out. Or am I overestimating a few people?

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Ron Tolido

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