Capping IT Off

Capping IT Off

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Without the right product data, you are just a click away from losing your customers

Category : Insights and Data

Customers lose patience (and interest) when faced with incomplete information about products. They want to know minute details, like features, customer reviews, and even origin of the product in their complex buying journey-Information which goes way beyond the label on the physical product. Omni-channel shopping experiences (social media, app, in-store visit) are fuelling the need for more content in the Consumer Products & Retail (CPR) industry. But are you sharing the exact right information with your customers?

Product data can become a strategic method to help engage with your consumers. For this reason product data management should no longer be the exclusive purview of IT and supply chain executives, as it has been historically. It is now a critical and joint responsibility of all business domains—especially buying, merchandising, sales, marketing and customer service. The risk is clear: companies that do not provide accurate, relevant and robust product data are experiencing lower purchases (both online and in stores) and higher returns, risk brand damage, and are unable to maximize the value delivered to their end customers.

The effort to succeed should not be underestimated, as the devil is in the (product-data) details.

Our soon-to-be-launched whitepaper shares the views from top retail and consumer products executives on omn-channel product information. It also covers our research on the product data maturity of 30 of the largest retailers in the world. And it provides an overview of the technology landscape and the 10 essentials for a successful product data transformation. We feature a real-life case study covering the data management strategy of the world’s largest retailer.

Our recently whitepaper - Weaving Analytical Insights into every Consumer Product and Retail Business Decision shares the views from top retail and consumer products executives on omni-channel product information. It also covers our research on the product data maturity of 30 of the largest retailers in the world. And it provides an overview of the technology landscape and the 10 essentials for a successful product data transformation. We feature a real-life case study covering the data management strategy of the world’s largest retailer.

 

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Kees Jacobs

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