Capping IT Off

Capping IT Off

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Alternate title: 

Using data to smoothly join customer journeys with supply chain execution in a world of rising expectations

Category : Digital Strategies

Ask 10 people what Seamless Commerce is, and you will get 10 different answers.

At its heart, Seamless Commerce is about creating a personalized customer experience and unifying all aspects of the organization to continually improve the emotional connection. I am proud to collaborate on this topic with Remodista, a leading think tank that examines retail disruption. We recently partnered to explore how companies can use data to smoothly join customer journeys with supply chain execution in a world of rising expectations in a paper we have titled The Seamless Commerce Experience.

I will publish more detailed points of view in the coming weeks about additional steps you can take to enable unified Seamless Commerce capabilities. Don't get trapped into thinking that this is a project with an end date.  It's a commitment to customers to constantly (and some would say maniacally) strive to better understand their wants and desires...and then look for opportunities to exceed them. 

Read more about our paper here: http://remodista.ning.com/curated-blog/the-seamless-commerce-experience

About the author

Bill Lewis
Bill Lewis