Capping IT Off

Capping IT Off

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

A Formula for IOT Opportunity Optimization

IOT is a complex world of Systems of Systems type solutions that require consortium type partnerships in order to identify, define, create and deliver meaningful solutions. It will be an economy driven by vast ecosystems of suppliers working in tandem to produce a highly complex product or service that is easy and intuitive to use and is cyclically upgraded with new features. Today’s concepts of competition and partnerships within industries are being redefined through the advent of increasing capabilities of smart, connected products expanding industry boundaries. Contextual forces of the nature of consortium type partnerships that will challenge the existing model of the 5 forces that shape industry competition.



For a company to be an impactful player and profitable venture in this new reality, they must understand that the traditional model of competition shifts from discrete product systems made up of closely related products, to systems of systems that mesh a cadre of product systems together. I can envision a new type of Search Engine Logic for IOT-as-a-Service, a form of IOT match making (dating) logic App that would both auto-detect the right opportunities for companies to participate in and also advertise their willingness to be considered for certain types of roles. It would look something like the following: 




The companies finding themselves on the upper left of the chart would receive the most opportunities to consider and chase down, which would be a time intensive and costly existence…more fitting for a venture start-up trying to establish itself, or possibly an old-line company that finds itself with lagging sales, commodity service offerings, a dated product portfolio, and has determined it must “transform or face a dire future.” Companies on the lower right of the chart have made the investments in a portfolio of highly desired capabilities and have MSAs already in place with partners that enable speed to market joint ventures.
So how would a company identify where it currently resides on this chart and determine what level of investment it would need to make and in what areas of their business to increase its level of value conversion rates? What I propose is a concept for a new type of “IOT Compatibility Formula” that companies could use to determine ability to play in the “IOT Championship League.” The formula would look something like this:


I think we could derive from this formula a method to start hypothesizing the impact of concepts such as having MSA’s already in place may be the biggest factor in determining the number of value opportunities that can be converted into wins. Another important factor maybe a company’s portfolio of ready-made, industry specific solutions that are designed to be open-source, have the ability to communicate with other components of the system;  and easily be upgraded to remain  compatible with other partner’s solutions and yet have appropriate cyber-security mechanisms in place. Some companies will need to make important decisions around investing in innovation and defining how broad of a portfolio of services and products should they carry. It is also a given that everyone, no matter where they fall on the chart, will be attracted to the high value promise of data analytics living within these systems and will undoubtedly see themselves as wanting ownership of information and thus making whatever investments that they can afford in this aspect. It is also likely most of these variables will have a Cloud component due to its ubiquity and current low cost. Wouldn’t it be interesting to see a Google or an Amazon offer such IOT optimization service?

About the author

Corey Glickman
Corey Glickman
Over the last 30 years I have had an exciting and fulfilling career in industry and consulting providing technology and business leadership experience as an expert in Digital Transformation, Customer Experience Strategy, Design, and the use of Visualization applied to the development of Innovation Products, Processes, and Services Technology development. I have specialized in the formation of Design and Innovation programs, overseeing execution teams, working in a global network of Centers of Excellence that create breakthrough business solutions and collaboration decision making processes and technologies to bridge the gap between Business, IT and the End User. My current focus is on how businesses are dealing with Digital Transformation and The Internet of Things…and how this impacts how they choose to go to market and how they operate. My aggregated experience of working closely with the leaders of many of the globe’s most powerful brands has convinced me that the future enterprise must seek to rationalize the legacy product portfolio marketing programs and emerging business models to create sustainable processes that bring new innovation to marketplace. I am a member of the HBR Advisory Council.
7 Comments Leave a comment
Great article. IoT is the new Business Transformation 2.0 and it is probably what "web services" and "Object Oriented Programming" did to software development. I do foresee several companies building a platform or several platforms and "apps" which will be use cases to transform all the data emitted by the devices, integrate them and using advanced analytics, spew out insightful information. Are we in for more standards and protocols?
CGLICKMA's picture
Yes, you make a great observation on data. Standards and protocols will be coming, but my prediction is that only a few companies will have both the product and software side of the equation capabilities...GE, Cisco, Seimans, Philips, Tata, etc and that what they do others will follow...so likely they determine the standards, etc.
I have a simple question. I'm doing research on IoT. Came across so many interesting information and scope of IoT. I agree that this is going to transform our lives, create huge impact on our lives. Being a Strategist, Designer I may find new concepts, new directions but somewhere in me I feel i'm not doing the right thing. Because the path we are following is making Man more and more idle, lazy and passive. He believes that "smart things exist, why should I bother". There are many hidden impacts which are not seen but effecting us badly. How to balance this SMART Life and our Human Life?
CGLICKMA's picture
As many have said, technology itself is neither good nor evil, but it is how we choose as a society to use it is what makes the difference. I too, come from the Design Strategist POV on this and I believe 2 things that a designer can personally do to influence the impact of IOT for the betterment of society are as follows: 1.) Lead the way in ensuring the making human users are the beneficiaries and the center of the solution systems we design; and 2.) Designers and the institutions that train them will need to greatly broaden their expertise in the understanding of the humanities and cognitive science as that I see it will fall upon the designers that the responsibility of keeping it "Human" will reside.
Thank you for your reply.I got your point. Design is humanizing. We are trying to ease human life. We are trying to tap every latent needs of our users/ customers/ Humans. We are providing our customers everything at one place. They are still the center of the system and their physical activities and conventional behaviors are getting reduced or altered, making them surrounded by wires and signals. So is this good for the human kind?
CGLICKMA's picture
Very metaphysical question asking if this is good for human kind...i often ask myself that being an avid reader of Philip K. Dick. I believe it is good for Human kind as that technology is neither evil or good, it is still an outcome of human intentions. yes there is great danger if we don't socially and politically get our act together, but there is truly amazing potential to solve real needs like food, disease, and the basic necessities that will drive economy, education and longevity of life. I see many parallels to the dawn of the age of the Renaissance and the invention of printing books, formation of banks and guilds, ending of serf-dom and the age of reason. it would be a shame if we miss this potential due to the inability to work together to solve the really big things.
Great article, thanks for sharing.

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