Capping IT Off

Capping IT Off

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

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Oracle Open World 2014:
Are you ready for a Modern Customer Experience?

This year’s edition of Oracle Open World is going to be all about Modern. Modern Technology, Modern User Experience, Modern HCM, Internet of Things obviously, you know, the things that we like today and do want to have tomorrow! So thinking about Digital Customer Experience what does that mean do you think?
How big is your data?
Well obviously a modern Digital Customer Experience (DCX) has a basis in intelligent handling of large amounts of information, or Big Data as this is called. The way you are able to make sense of all this information and really utilize it in the interactions you have with this customer is obviously key to a modern DCX. This years Oracle Open World will, again… bring us a lot of infiniband, terabytes and peta bytes, processing power and columnar data storage., etc., etc. All to accommodate the actual handling and correct processing of these amounts of data.
Your User Experience
Secondly a modern Customer experience is obviously about the user experience your customers have. The user experience when they interact through a mobile device, a website, a kiosk inside your store or even a staff member pulling up their customer details on an iPad in the store. Or the user experience of the business user setting up the marketing content on the microsite on that new product launch. And also the user experience of the person that is finally handling the financial side of an order placed on the eCommerce site by the customer. A modern user experience in these cases means that in all these situations relevant and personalized information is available to customers and employees are empowered to provide a great customer experience. At this Oracle Open World there is a specific stream focusing on this user experience for Oracle’s (Cloud) applications and even their integration solutions and engineered systems.
Your cloud or mine?
The third piece I’d like to highlight is obviously cloud. And pay close attention, I’m not saying cloud equals modern, so that all of your IT should go into the cloud… No Modern cloud appliance is about seamless switching between public cloud and private cloud as well as any appliances you might still have in your datacenter that are less capable out-of-the-box for connecting with the cloud. Being able to freely choose based on the way an application can support you in your vision on digital customer experience where you host an application or store data that’s a modern cloud approach.
Capgemini is a Diamond level sponsor this year for Oracle Open World, expressing our strong partnership with Oracle and highlighting our believe in the fact that the strength of Oracle Applications and Technology can help you realize Digital strategies for your organization. Come and see our sessions and meet us at our booth (#911, whenever you’re in #Digital distress)
Here are just a few of our sessions to highlight our presence specifically from a Digital Customer Experience perspective:
“Why Digital Transformation Is the Future”
Simon Short, VP Digital Customer Experience, Capgemini and Arjan Kramer, Global Digital Solution Architect, Capgemini will present Capgemini’s unique Digital Customer Experience approach and the value it brings. As well as presenting some real-life customer cases and also our OCommerce, Oracle CX solution offering.
Monday, September 29, 2:45 - 3:30 pm
Moscone West – 3002
“Leading Digital Transformation Now—No Matter What Business You’re In”
Didier Bonnet, Senior Vice President & Global Practice Leader Digital Transformation, Capgemini Consulting will be keynoting in Tuesday morning keynote together with Thomas Kurian.
Tuesday 30 September, 8:30-9:00 am
Moscone North Hall D
“The Digital Explosion—Driven by the Cloud: What’s Your Enterprise Strategy?”
Pierre Hessler, Capgemini Fellow, will be presenting on how to make cloud become part of your Enterprise strategy and it can help to realize this strategy.
Wednesday, October 1, 2:00 – 2:45pm
Lam Research Theater (Yerba Buena Center for the Arts)
Looking forward to meet you there!

About the author

Arjan Kramer
Arjan Kramer
As a Digital Solution Architect Arjan Kramer realizes Digital Business Vision and Strategies by translating them into tangible solutions. In this role he is currently responsible for one of Capgemini's Global Digital Customer Experience Service offerings called OCommerce. This offering is a solution based upon several Oracle products in the Customer Experience domain, spanning Marketing, Sales and Service capabilities, including eCommerce. This solution is offered as a single integrated solution for all-channel Commerce and CRM. His 15+ year experience in IT, implementing CRM, Online and Social solutions and integrating those into existing landscapes for several global organizations makes him the best suitable man for this job.

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