Investing in a mobility strategy without counseling stakeholders is like taking a shot in the dark. One US enterprise that invested heavily in a Bring Your Own Device (BYOD) strategy recently found that only about 5% of employees were formally participating in the program.
Indeed, much of what we read about BYOD strategies these days focuses firmly on the security and management aspects of this growing phenomenon rather than wider needs. Certainly, Mobile Device Management (MDM) and Mobile Application Management (MAM) are still an essential part of any organization's mobility strategy. But they should be viewed in the context of wider enterprise requirements that put business drivers and workforce considerations at the heart of technology decisions.
Agility, productivity, and the ability to bring products and services to market quickly—and deliver a good customer experience—are prime considerations for enterprises in all sectors. Adhering to legal and regulatory requirements is another growing concern.
Many executives are not confident their organizations could preserve data on mobile devices for litigation, regulatory or investigative requirements. I have seen that BYOD strategies are making data protection on devices more complicated, with the greatest threats being the changing state of mobile device data, the speed at which applications are developed and adopted, natural data deletion on devices, and differing device designs across countries and regions.
All enterprises will have different mobility requirements depending on their specific business drivers and where they are along the mobility journey. A good Enterprise Managed Mobility (EMM) strategy will evaluate those needs and put in place the right processes, policies, governance and technology to make your organization and employees more productive.
But it doesn't need to stop at productivity. This year's VMworld conferences in the US and Europe (August 24-28 and October 14-16) have a particular focus on how the mobile-cloud era can open up "virtually boundless opportunities" for enterprises. Indeed, with the right partnerships an EMM strategy can evolve from that essential starting point of productivity into something more strategic and even truly transformative.
To do so requires careful consideration of what you can do with mobile solutions in a business context. It means involving stakeholders throughout the organization, as well as providing the right levels of education and support. And to take it to the next level requires the integration of new systems with existing business platforms, as well as the ability to analyze and harness the wealth of data being generated and turn it to your advantage.
You might only have one shot to get it right: make sure it's not made in the dark.