Twitter has become an increasingly important place. Some people, back in the day, used Google to find out about certain topics or people. Now a lot of people go on someone else his Twitter page and in a couple of minutes they know what that person is all about. If you Google someone, for instance Rick Mans (Social Media expert of Capgemini), you see that the Twitter profile ranks fairly close to the top of the organic search results, sometimes it's on top. What does this mean? It’s means that if you’re active on Twitter and looking to build your profile (or personal brand), it would be wise to remember that Twitter (unlike Facebook) is an open platform and anything you tweet (or say) is now open and available for all to see.
Of course there is LinkedIn, your blog or even your Facebook profile. But we all know that an open and real-time platform, like Twitter, is easier to access. It’s interesting to see how certain people are able to connect, get followed, be added to lists, retweeted and generally treated like Twitter royalty while others fumble and grumble through the process, shaking their heads in disbelief at what accounts for an interesting Twitter experience.
Mitch Joel, the president of Twist Image, came up with the so called ‘Twitter Test’. The Twitter Test is all about self-reflection. It simply lets you go to your Twitter profile and let you look at all of the tweets you’ve recently posted that appear on the entire first page. Look, read and think about all of them.
Now, when you are doing the Twitter Test ask yourself these questions, remember that it’s about the context:
- How interesting (overall) is the conversation and engagement taking place? (referring to @-replies)
- Is it all mostly inside jokes or personal innuendos between friends? (referring to @-replies)
- Am I using language that would make me embarrassed if my mother read it?
- When my children get older, would I be proud that this real-time flow of my thoughts over a series of years is now available for them (and their friends) to see?
- How interesting is the content I’m publishing and sharing?
- If I were looking to change my position at work, will these tweet leave a good impression to my potential employer?