Capping IT Off

Capping IT Off

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Why do I Polish my Shoes - Or, Welcome to the Reputation Society

I've published several blog entries over the last few months about the Jericho Forum's Collaboration Oriented Architecture and its associated contract lifecycle. The contract lifecycle describes how the participants in a contract always go through a search phase, sign a contract, then fulfil the contract. My blog entries have all argued that the focus of information security should move from infrastructure and containers to business and information. There's a parallel trend, part of Web2.0 and described by many of my colleagues on this blog, to move the focus of IT from the fulfilment stage of a contract to the search phase. During the search phase of a contract, the parties are looking for good counterparties to contract with. The parties' reputations are critical, because without a good reputation, no one will deal with you. The critical insight to allow enterprises to exploit web2.0 successfully is for them to realise the importance of reputation. All enterprisesspend a significant proportion of their turnover on managing their reputation - from advertising and brand management to certifications and staff appraisals. Reputation is important for individuals too, hence the title of this blog entry. But most enterprises don't see reputation as a business process, and don't see how pervasive it is. I was going, therefore, to write a significant entry on what reputation is and why it's important. However, someone's beaten me to it. So please follow this link to the Reputation Manifesto, which says everything I wanted to say.

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John Arnold

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