We all are now fairly convinced that there exist two major streams of Social Business that flow around an enterprise. One is the Social Media Marketing which focuses primarily on how an enterprise participates, interacts, and benefits from the social media tools available on the internet to enhance their marketing efforts, align more closely with their customers, and form stronger alliance with their partners. The other stream is Enterprise2.0 which organizations need to evangelize internally allowing its employees to easily share & collaborate, improve efficiency, work as one team, and promote an open & transparent culture. My colleague and good friend Rick Mans, in his recent blog, has published a framework for social media marketing. He suggests that talking & listening to your people (customers, partners or employees) can really go a long way when it comes to building trust & transparency, improve efficiency, and enhance collaboration. And I totally second that! Right away I started wondering how this framework would apply internally in an enterprise and what would be the key basic activities that one would need to address while going in for Enterprise2.0. So in the figure below, I have attempted to add a few points to it. Feel free to share your thoughts in the comments below. So if you are an enterprise looking to leverage from social business, then SMILE within and outside.
Nikhil Nulkar is a knowledge management consultant within Capgemini and is passionate about web2.0, specifically in enterprise2.0 & social media. Want to know what he is up to? Follow him on Twitter