Capping IT Off

Capping IT Off

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

How you could end up on the Canary islands using Twitter

Category : Social

Just two days ago, I wrote that the end of free Twitter is inevitable. Of course, I am not the only one to ponder over that. Indeed, I am miles behind the Silicon Valley Insider who organized the Create-a-twitter-revenue-model contest about two weeks before. And isn't this interesting: an Ad agency won that contest!. The winning idea is to charge marketers for two things:

  • for access to opted-in users willing to field the occasional question from brands,
  • and for dashboard access to deep user analytics.
Not a bad idea at all. I do wonder though what is in it for the users who opt in for marketing surveys. There should at least be a prize they can win, don't you agree? Such as a trip to the canary islands...

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M. Nankman
M. Nankman

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