Capgemini Oracle Blog

Capgemini Oracle Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Getting Sales back to Selling with Oracle Fusion CRM

Increase marketing & sales effectiveness and efficiency with Oracle Fusion CRM. Recently, Oracle introduced its eagerly anticipated Fusion Customer Relationship Management (CRM) product. Fusion CRM is a modular suite of CRM components designed to work as a complete marketing and sales solution or as modular extensions to your existing CRM applications portfolio. Oracle designed its Fusion suite from the ground up to be Easy, Effective and Efficient. Easy to use in a browser, on your desktop and on your mobile device, Oracle Fusion CRM provides an intuitive look and feel based on Social Media applications employees use in their private lives like Facebook. Fusion CRM enables your sales representatives to effectively use their network and boost social collaboration. It provides unprecedented sales intelligence through companywide knowledge sharing, customer and competitor insight. Efficient setup of the application allows your sales representative to minimize time spent behind their desks and generate more sales. For the Marketing department Fusion CRM introduces tools to improve lead quality aiming to generate and convert better leads and target leads more efficiently with Campaign Management.  With Fusion CRM, organizations can increase their revenues without adding additional resources to the sales force. Whether you choose one module, a product family, or the entire suite, you can gain the benefits of Oracle Fusion Applications at a pace that matches your business needs. As a global systems integrator and specialist in Business Process Transformation and Customer Relationship Management, Capgemini uses its knowledge and expertise in these areas to help you select and utilize the enhancements and improvements from Oracle Fusion CRM that are most relevant to your business. To obtain a good understanding of the impact Oracle Fusion Applications has for our customers, we have invested thousands of hours with resources around the globe working alongside Oracle in the Fusion Applications Beta program. Combining our unique experience and expertise in Oracle Fusion Applications and the underlying Oracle Fusion Middleware and Service-Oriented Architecture (SOA) with extensive experience in the management of complex application portfolios, we ensure our clients are able to extract maximum business and IT value from Oracle Fusion Applications. In addition to our close collaboration with Oracle in the Fusion Applications Beta program, Capgemini has created the Capgemini Oracle Fusion Experience (COFE) labs, which are dedicated to innovation in Oracle Fusion technologies. To stress the ease of implementation, Capgemini designed a new implementation methodology, supporting a short implementation cycle and aiming for a maximum flexibility while maintaining a large part out of the box functionality, attributing to building a good business case for implementing Oracle Fusion Applications. These assets operate in addition to the Capgemini Centers of Excellence (CoE) dedicated to all major Oracle Applications and Technologies. Capgemini is one of the largest Oracle System Integrators and Implementation partners. Capgemini clients with Oracle application landscapes can count on a service provider that:

  • Has been named as a global Oracle Diamond Partner – Oracle’s highest partner status.
  • Has 10,000+ Oracle Applications and Technology resources worldwide.
  • Currently delivers 1,000+ Oracle engagements from across all industries, sectors and major geographies.
  • Has been named a leader in an independent report on Global Oracle Services Providers by Forrester Research, Inc.1
  • Has 43 years of global cross-discipline experience.
We are passionate about working with you to generate greater business value from your Oracle landscape. Contact us to have a discussion about maximizing the value of your existing Oracle landscape and building a future-ready portfolio that leverages the very best of Oracle Fusion Applications. Ingeborg Vlot & Edwin Hendrick

About the author

Martijn van der Kamp
Martijn van der Kamp
I am an Oracle Integration Consultant. My specialization lay in the areas of SOA Suite, BPM Suite, BAM and databases. Colleagues think high of my social skills and customer focus. Furthermore I'm known for my drive and enthusiasm. Within projects I take great responsibility for the work which I deliver, this will act itself in terms of quality and timeliness of delivery.

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