Impactful Data Analytics

Publish date:

Author: Lanny Cohen
Beyond the Buzz Today’s trending topics. All in one place.

Analytics has shaped the market’s focus from data acquisition to insights. But we still lag in terms of results.

Innovation in Asia Pacific (APAC)

The Asia Pacific (APAC) market, specifically Singapore, offers an array of opportunities for accelerated growth, boosted by the latest technology, motivated entrepreneurs, and innovation. Insights from the top industry influencers in the region.

What’s wrong with the way organizations use analytics?

Companies are swimming in a sea of data—more than they could have imagined, and the potential is ripe for turning that data into insights. But are organizations using data and applying analytics in the right way? Many are not.

Moving from the Art to the Science of Delivering Customer Value

The marketing landscape has changed significantly with the impact of technology. This has led the shift away from the art of marketing to a more data-driven, science-based approach to delivering customer value.

Consumer Insights: Finding and guarding the treasure trove

Consumer insights take on new meaning when you compare the lessons from industry leaders and their different approaches to applying insights. Understand how to win in your competitive landscape.

Moving from data and insights to action and impact

A large amount of investment in big data has been focused on mining it and creating insights. Unfortunately, many companies don’t complete the exercise—taking those insights, putting them into action, and realizing the impact.

Has the age of ‘Drag and Drop’ data science arrived?

What is in the data scientist’s toolbox? Self-service tools are upending the traditional approach with drag and drop services, leveraging the public cloud. Speed to data analysis is improved and greater value is achieved.

Meet the authors

Lanny Cohen

Global Chief Technology Officer

Sebastien Guibert

Big Data Director

Ruurd Dam

SVP, Global Practice Lead, Customer Value Analytics

Kees Jacobs

Digital Proposition Lead

Ron Tolido

Global CTO Insights & Data, Executive Vice President, CTO Network

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