{"id":878873,"date":"2025-07-29T03:44:59","date_gmt":"2025-07-29T03:44:59","guid":{"rendered":"https:\/\/www.capgemini.com\/be-en\/?post_type=research-and-insight&#038;p=878873"},"modified":"2025-07-31T04:03:44","modified_gmt":"2025-07-31T04:03:44","slug":"gbs-as-a-catalyst-for-growth-from-cost-center-to-strategic-powerhouse","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/be-en\/insights\/research-library\/gbs-as-a-catalyst-for-growth-from-cost-center-to-strategic-powerhouse\/","title":{"rendered":"GBS as a catalyst for growth: From cost center to strategic powerhouse"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Business operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">GBS as a catalyst for growth: From cost center to strategic powerhouse<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2025\/07\/GBS-as-a-Catalyst_SSONResearch.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the report<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1143631\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1143631\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-sson-research-and-analytics-in-collaboration-with-capgemini-reveals-the-evolution-of-global-business-services-from-cost-saving-back-office-function-to-strategic-partner-driving-enterprise-growth\">SSON research and analytics, in collaboration with Capgemini, reveals the evolution of global business services from cost-saving back-office function to strategic partner driving enterprise growth.<\/h2>\n\n\n\n<p>Geopolitical instability, the rapid advancement of AI, and supply chain volatility are causing businesses to view Global Business Services (GBS) as critical to long-term business success \u2013 with many now aligning it to crucial boardroom goals.<\/p>\n\n\n\n<p>However, while many organizations believe GBS offers cross-functional visibility and operational strength \u2013 making it a major player in digital transformation \u2013 execution lags intent.<\/p>\n\n\n\n<p>This paper provides a roadmap on how GBS can add value across finance, supply chain, client operations, and HR through the power of AI, automation, and data. However, to unlock this potential, organizations must overcome cultural resistance, while investing strategically in analytics, and securing key executive sponsorships.<\/p>\n\n\n\n<p>This may seem daunting, but organizations have a secret weapon in this fight: AI agents. Intelligent systems that solve complex problems through advanced reasoning, prediction, and adaption algorithms \u2013 positioning GBS as a transformational force in any business strategy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cGBS is no longer just about cost containment but about making significant, innovative, lasting contributions to revenue generation and profitability by identifying and orchestrating initiatives that are truly enterprise wide\u201d<\/p>\n<cite>\u2013 Harsh Madan, Global Go to Market Lead for GBS, Capgemini\u2019s Business Services<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2025\/07\/GBS-as-a-Catalyst_SSONResearch.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the report<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Contact Business Services<\/strong><\/p>\n\n\n\n<p>To learn more, contact Capgemini\u2019s Business Services at <a href=\"mailto:businessservices.global@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">businessservices.global@capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our expert<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2025\/07\/Harsh-Madan-400x400-1.jpg\" alt=\"Harsh Madan Global Go-to-Market Lead for GBS, Capgemini\u2019s Business Services\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/harshdeepmadan\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Harsh Madan<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Go-to-Market Lead for GBS, Capgemini\u2019s Business Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/harshdeepmadan\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Harsh Madan leads the global go-to-market strategy for AI-powered Global Business Services (GBS) at Capgemini\u2019s Business Services. With 25+ years of experience, he helps enterprises apply agentic AI and Gen AI capabilities to transform operations and deliver measurable outcomes at scale.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>SSON Research and Analytics, in collaboration with Capgemini, reveals the evolution of Global Business Services from cost-saving back-office function to strategic partner driving enterprise growth. <\/p>\n","protected":false},"author":499,"featured_media":878874,"template":"","meta":{"cg_dt_proposed_to":[],"_eb_attr":"","cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":325,"primary_term":"Business operations","featured_focal_points":""},"tags":[],"research-and-insight-type":[68],"theme":[325],"brand":[],"service":[347],"industry":[],"partners":[],"content-group":[],"class_list":["post-878873","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-business-operations","service-intelligent-business-operations"],"yoast_head":"<!-- This site is optimized 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