{"id":849269,"date":"2023-12-04T08:30:00","date_gmt":"2023-12-04T08:30:00","guid":{"rendered":"https:\/\/www.capgemini.com\/be-en\/?post_type=research-and-insight&#038;p=849269"},"modified":"2025-03-27T09:46:47","modified_gmt":"2025-03-27T09:46:47","slug":"the-future-of-commerce-is-composable","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/be-en\/insights\/research-library\/the-future-of-commerce-is-composable\/","title":{"rendered":"The future of commerce is composable"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2023\/11\/Commercetools-Whitepaper-Web-Banner-2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:48% 30%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The future of commerce is composable<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"#linkToForm\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download whitepaper<\/span><span class=\"type\">3 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/be-en\/?post_type=research-and-insight&amp;p=849269\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/be-en\/?post_type=research-and-insight&amp;p=849269&amp;text=The%20Future%20of%20Commerce%20is%20Composable\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/be-en\/?post_type=research-and-insight&amp;p=849269&amp;text=The%20Future%20of%20Commerce%20is%20Composable\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-customers-today-expect-commerce-to-come-to-them-across-many-different-touchpoints\">Customers today expect commerce to come to them across many different touchpoints. <\/h3>\n\n\n\n<p>Customer-facing sales channels have grown from the standard storefront and desktop web store to a large number of online marketplaces and contact points on mobile, television and streaming media, social media, and IoT devices. Brands that are still working with large, monolithic applications need to rapidly modernize their commerce architecture and innovate in order to stay relevant and keep ahead, whilst also facing increasing pressure to reduce operational costs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-this-whitepaper-we-will-cover\">In this whitepaper we will cover:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why the future of commerce is composable.<\/li>\n\n\n\n<li>How to ensure speed and adaptability with a flexible, modular customer experience (CX) platform.<\/li>\n\n\n\n<li>Composable Commerce use case &#8211; Striking the right balance between central governance and local freedom.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">Download whitepaper<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_849280_669419190\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"asterisk_title\">\n\t\t\t\t\t<p><span class=\"star-required\">*<\/span> Mandatory field<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"mf_form__errors mf_form__errors--top\" role=\"alert\" aria-live=\"polite\">\n\t\t\t\t\t<ul class=\"mf_form__errors__list\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_846940_5956_3742606509\" name=\"_mf_846940_5956\" placeholder=\"First Name\" required \/><label for=\"_mf_846940_5956_3742606509\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_846940_8253_3759411216\" name=\"_mf_846940_8253\" placeholder=\"Last Name\" required \/><label for=\"_mf_846940_8253_3759411216\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_846940_8175_2778230310\" name=\"_mf_846940_8175\" placeholder=\"Email\" required \/><label for=\"_mf_846940_8175_2778230310\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_846940_6847_1148264990\" name=\"_mf_846940_6847\" placeholder=\"Company\" required \/><label for=\"_mf_846940_6847_1148264990\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_848304_7747_620280379\" name=\"_mf_848304_7747\" placeholder=\"Job Title\" required \/><label for=\"_mf_848304_7747_620280379\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_846940_151_1680892965\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_846940_151[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_846940_151_1680892965\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting &amp; processing my personal data to allow me to receive information on Capgemini services. 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